News Page 7

Adding Punch to Influence Public Opinion

Decision Science News | July 25, 2010

THE Harmony Institute wants to change your mind ?? at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

  • Topics: Marketing, Media and Technology, Strategy 

Professor Eric Johnson Featured in The New York Times

Decision Science News | June 7, 2010

Professor Eric Johnson's ideas for improving retirement income are featured in this New York Times article.

  • Topics: Marketing 

CDS Associate Director Featured at Forbes

Decision Science News | June 3, 2010

CDS Associate Director Eric J. Schoenberg has recently contributed a piece to Forbes magazine detailing his view on higher taxes for the wealthy.

  • Topics: Business Economics and Public Policy, Leadership 


CDS Director Elke Weber Featured in New York Times Magazine

Decision Science News | April 23, 2009

In a New York Times Magazine article on April 16, Professor Elke Weber, codirector of the Center for Decision Sciences, suggests that solving climate change requires more than developing the right technology.

  • Topics: Business Economics and Public Policy, Media and Technology