News Page 7
Adding Punch to Influence Public Opinion
Decision Science News | July 25, 2010
THE Harmony Institute wants to change your mind ?? at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.
- Topics: Marketing, Media and Technology, Strategy
Professor Eric Johnson Featured in The New York Times
Decision Science News | June 7, 2010
Professor Eric Johnson's ideas for improving retirement income are featured in this New York Times article.
- Topics: Marketing
CDS Associate Director Featured at Forbes
Decision Science News | June 3, 2010
CDS Associate Director Eric J. Schoenberg has recently contributed a piece to Forbes magazine detailing his view on higher taxes for the wealthy.
- Topics: Business Economics and Public Policy, Leadership
CDS Director Elke Weber Featured in New York Times Magazine
Decision Science News | April 23, 2009
In a New York Times Magazine article on April 16, Professor Elke Weber, codirector of the Center for Decision Sciences, suggests that solving climate change requires more than developing the right technology.
- Topics: Business Economics and Public Policy, Media and Technology