Teaching Materials by Topic
Pricing
- Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.
- Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.
- Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.
- Maglaris, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.
- Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at http://www.oup.com/us/.
- Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.
- Phillips, Robert. (2005). Pricing and Revenue Optimization.Stanford, California: Stanford University Press. Available online at http://www.amazon.com/.
- Phillips, R. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at https://pubsonline.informs.org/.
- Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at https://pubsonline.informs.org/.
- Talebian, M., G. van Ryzin. (2011). Markdown Management at Sports Unlimited (A and B). Columbia Caseworks ID#100205. New York: Columbia University.
Revenue Management
- Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at https://pubsonline.informs.org/.
- Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. Available online at https://pubsonline.informs.org/.
- Ferguson, Mark. Syllabus for Revenue Management. Moore School of Business, University of South Carolina, 2013. Print.
- Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. Available online at https://pubsonline.informs.org/.
- Metters, R., V. Vargas, S. Weaver. 2009. Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at https://pubsonline.informs.org/.
- Netessine, S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at https://pubsonline.informs.org/.
- Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at https://pubsonline.informs.org/.
- Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. Available online at https://pubsonline.informs.org/.
- Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at https://pubsonline.informs.org/.
- van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.