At the Second Annual Climate Change Conference at Loyola University Chicago, researchers discussed why it is so difficult to motivate people to undertake climate-friendly behavior changes. Elke Weber, Columbia Business School, discussed the psychological barriers we face when trying to be climate-friendly. These include that our decisions are often guided by emotion, rules and habits, and they often reflect a bias for the status quo. Weber suggests that we turn these challenges into advantages in various ways, including facing the fact that change is coming and focusing on the positive consequences of change.
Loyola-Chicago conference finds a 'perfect storm' of mental barriers to climate action
At the Second Annual Climate Change Conference at Loyola University Chicago, researchers discussed why it is so difficult to motivate people to undertake climate-friendly behavior changes. Elke Weber, Columbia Business School, discussed the psychological barriers we face when trying to be climate-friendly.
