Faculty & Research

Dr. Mohamed Hussein is a faculty member in the Marketing Division at Columbia Business School. Using survey experiments, conjoint analysis, and natural language processing techniques, he studies the psychology of persuasion, politics, and the intersection of the two. Dr. Hussein’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Experimental Psychology: General, and Personality and Social Psychology Review.

Professor Sangmin (Simon) Oh joined Columbia Business School in 2024. He received his Ph.D. from the Joint Program of Financial Economics at the University of Chicago, and holds an M.S. in Electrical Engineering and B.S. degrees in Electrical Engineering and Finance from the University of Pennsylvania.

Tianyi Peng is an Assistant Professor in the Decision, Risk, and Operations division at Columbia Business School. He is broadly interested in AI for decision-making, with a focus on enhancing real-world systems using techniques like generative AI models, reinforcement learning, and experimentation/simulation methods. He is a founding member of Cimulate.AI, a startup that deploys generative AI for e-commerce. His research has received multiple prizes, including the Daniel H.

Alan Zhang is an Assistant Professor in the Management Division at Columbia Business School. He studies production instabilities, how they are managed, and why they persist, taking an organizational and sociological perspective. Current research streams focus on: craft productions in the wine industry, cloud-integrated digital productions, and AI productions among startups.