
Meaning in the Age of Autonomy: Marketing Autonomous Products to Consumers Who Value Manual Labor
This paper from Columbia Business School, “Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products,” explores marketing solutions to some consumers’ resistance towards autonomous products. The study was co-authored by Emanuel de Bellis of University of St. Gallen, Gita Johar of Columbia Business School, and Nicola Poletti of Cada.