Isolating effects of cultural schemas: Cultural priming shifts Asian-Americans' biases in social description and memory
Cross-national research on social description documents that Westerners favor abstract linguistic categories (e.g., adjectives rather than verbs) more than East Asians. Whereas culture-related schemas are assumed to underlie these differences, no research has examined this directly. The present study used the cultural priming paradigm to distinguish the role of cultural schemas from alternative country-related explanations involving linguistic structures or educational experiences.