Authors Martin Eisend and Donald Lehmann Format Lecture Publication Date August 16, 2014 Conference AMA Winter Educators’ Conference Full Citation Eisend, Martin and Donald Lehmann. “Assessing the Influence of Influential Papers.” Presented at AMA Winter Educators’ Conference, August 16, 2014.
Full Citation Eisend, Martin and Donald Lehmann. “Assessing the Influence of Influential Papers.” Presented at AMA Winter Educators’ Conference, August 16, 2014.