Authors Donald Lehmann Format Lecture Publication Date January 1, 1972 Conference Proceedings of the Third Annual Conference of the Association for Consumer Research Full Citation Lehmann, Donald. “Buyer Behavior Models and Attribute Models: A Synthesis.” Presented at Proceedings of the Third Annual Conference of the Association for Consumer Research , January 01, 1972.
Full Citation Lehmann, Donald. “Buyer Behavior Models and Attribute Models: A Synthesis.” Presented at Proceedings of the Third Annual Conference of the Association for Consumer Research , January 01, 1972.