Launching Mobile Financial Services in Myanmar: The Case of Ooredoo

In June 2013 Ooredoo was awarded one of two telecommunication licenses to operate in Myanmar — where cellphone penetration was less than 10%. Less than 18 months later, Ooredoo launched voice and data services. This case includes information on the global telecom industry, focusing on services unique to developing countries, and asks students to consider how and when Ooredoo should launch mobile financial services in the country.