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Chazen Global Insights, Media and Technology
Type
Columbia Business
Date
September 19, 2016
Chazen Global Insights, Media and Technology

Cable Is a Terrible Product

Jon Steinberg ’03, founder and CEO of Cheddar, explains why cable is “not satisfactory for the consumer.”
  • Read more about Cable Is a Terrible Product about Cable Is a Terrible Product
Chazen Global Insights, Leadership
Type
Chazen Global Insights
Date
September 19, 2016
Chazen Global Insights, Leadership

Take Measured Risks

Nili Gilbert ’03, co-founder and portfolio manager at Matarin Capital Management, shares insight on taking risks to advance your career.
  • Read more about Take Measured Risks about Take Measured Risks
Chazen Global Insights, Marketing
Date
September 10, 2016
Rio Rakes in Record Sponsorship Haul, Even amid Turbulent Lead Up
Chazen Global Insights, Marketing

Rio Rakes in Record Sponsorship Haul, Even amid Turbulent Lead Up

Despite price tags reaching $200 million, the Olympic Games remains a rare opportunity for sponsors.
  • Read more about Rio Rakes in Record Sponsorship Haul, Even amid Turbulent Lead Up about Rio Rakes in Record Sponsorship Haul, Even amid Turbulent Lead Up
Chazen Global Insights, Marketing
Date
September 09, 2016
Chazen Global Insights, Marketing

Case Study: Developing a Culture to Run Marketing as a Business

A two-part study that delves into how SAP's leadership worked to reinvigorate and evolve the company.
  • Read more about Case Study: Developing a Culture to Run Marketing as a Business about Case Study: Developing a Culture to Run Marketing as a Business
Chazen Global Insights, Marketing
Date
September 08, 2016
How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites
Chazen Global Insights, Marketing

How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites

In the fiercely competitive and fickle beverage and snack business, you need a marketing leader with a deep understanding of the consumer landscape, an eye for innovation and the ability to delight consumers. One might argue that Ann (Anindita) Mukherjee is a “consumer whisperer” of sorts; she gets consumers and seems to be in lockstep with the latest trends in the art and science of marketing.
  • Read more about How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites about How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites
Chazen Global Insights, Marketing
Date
September 08, 2016
Chazen Global Insights, Marketing

Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival

On the last day of August 2014, NBA player Kevin Durant tweeted, “Excited and humbled to sign back with the swoosh.” This highly anticipated announcement came after months of courtship from both Under Armour and Nike, with each offering escalating bids for the coveted endorsement of the NBA superstar. Under Armour ultimately lost the bid to Nike – but its aggressive tactics left a big impression.
  • Read more about Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival about Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival
Real Estate
Date
September 01, 2016
World Trade Center pictured
Real Estate
Real Estate News

Students Tour the World Trade Center with Silverstein Properties

On Monday, July 11th, 21 members from the Real Estate Association (REA) and the Family Business Club visited Silverstein Properties at the World Trade Center.
  • Read more about Students Tour the World Trade Center with Silverstein Properties about Students Tour the World Trade Center with Silverstein Properties
Chazen Global Insights, Economics and Policy
Type
Chazen Global Insights
Date
August 26, 2016
Chazen Global Insights, Economics and Policy

Clinton or Trump, Manufacturing Jobs Unlikely to Return

In an election season where the candidates can’t seem to agree on anything, opposition to free trade has become a rare point of commonality. But repealing trade is unlikely to restore the manufacturing jobs that have been lost over the past two decades.
  • Read more about Clinton or Trump, Manufacturing Jobs Unlikely to Return about Clinton or Trump, Manufacturing Jobs Unlikely to Return
Chazen Global Insights, Leadership
Type
Chazen Global Insights
Date
August 18, 2016
Chazen Global Insights, Leadership

Shelly Lazarus: Be Grateful

Shelly Lazarus ’70 on the importance of gratitude.
  • Read more about Shelly Lazarus: Be Grateful about Shelly Lazarus: Be Grateful
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
August 17, 2016
Chazen Global Insights, Marketing

Is Past Prologue?

The History and Future of Brand Building
  • Read more about Is Past Prologue? about Is Past Prologue?
Chazen Global Insights, Entrepreneurship
Date
August 10, 2016
Lifetime of Competition Sharpens Olympic Fencer's Business Skills
Chazen Global Insights, Entrepreneurship

Lifetime of Competition Sharpens Olympic Fencer's Business Skills

Olympic fencer Keeth Smart ’10 talks about his transition from professional athlete to fitness technology entrepreneur.
  • Read more about Lifetime of Competition Sharpens Olympic Fencer's Business Skills about Lifetime of Competition Sharpens Olympic Fencer's Business Skills
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
August 07, 2016
Chazen Global Insights, Marketing

Brands Help You Edit: The Centennial Panel at BRITE ’16

Watch a distinguished panel of Columbia Business School alumni speak about the past and future of brand building from the BRITE ’16 conference.
  • Read more about Brands Help You Edit: The Centennial Panel at BRITE ’16 about Brands Help You Edit: The Centennial Panel at BRITE ’16
Chazen Global Insights, Economics and Policy
Date
August 05, 2016
Globalization and Its New Discontents
Chazen Global Insights, Economics and Policy

Globalization and Its New Discontents

How can something that our political leaders — and many an economist — said would make everyone better off be so reviled?
  • Read more about Globalization and Its New Discontents about Globalization and Its New Discontents
Chazen Global Insights, Finance
Date
August 04, 2016
On the Heels of a Boom, a Foggier Future for Solar
Chazen Global Insights, Finance

On the Heels of a Boom, a Foggier Future for Solar

Finance, not technology, has prompted explosive growth in roof-top solar, but its future hangs on a shifting patchwork of legislation.
  • Read more about On the Heels of a Boom, a Foggier Future for Solar about On the Heels of a Boom, a Foggier Future for Solar
Chazen Global Insights, Social Enterprise
Date
August 04, 2016
There's More Than One Route to Doing Well by Doing Good
Chazen Global Insights, Social Enterprise

There's More Than One Route to Doing Well by Doing Good

Corporate social responsibility has long been an opportunity for companies to bolster their public image — and boost their sales. But it also sends important signals to potential employees.
  • Read more about There's More Than One Route to Doing Well by Doing Good about There's More Than One Route to Doing Well by Doing Good
Chazen Global Insights, Entrepreneurship, Lang Letter Archive
Date
July 26, 2016
They Got A Deal!
Chazen Global Insights, Entrepreneurship, Lang Letter Archive

They Got A Deal!

What it took to land an investment from Barbara Corcoran on Shark Tank.
  • Read more about They Got A Deal! about They Got A Deal!
Real Estate
Date
July 26, 2016
Empire State Building pictured
Real Estate
Real Estate News

Real Estate Students Tour the Empire State Building

Fourteen members of the Real Estate Association (REA) toured the Empire State Building with Jones Lang LaSalle (JLL), the brokers responsible for the building’s continued leasing.
  • Read more about Real Estate Students Tour the Empire State Building about Real Estate Students Tour the Empire State Building
Chazen Global Insights, Social Enterprise
Date
July 25, 2016
From Finance to a Fight for Her Life
Chazen Global Insights, Social Enterprise

From Finance to a Fight for Her Life

After a devastating diagnosis, Bita Javadizadeh Brun ’99 found help and hope in fellow alumnus Dr. Ghassan Abou-Alfa ’16. Now the two are teaming up to aid others.
  • Read more about From Finance to a Fight for Her Life about From Finance to a Fight for Her Life
Chazen Global Insights, Economics and Policy
Date
July 07, 2016
From Brexit to the Future
Chazen Global Insights, Economics and Policy

From Brexit to the Future

An amicable split seems to be in everyone’s interests. But the divorce could become messy.
  • Read more about From Brexit to the Future about From Brexit to the Future
Climate and Policy, Economics and Policy
Date
July 06, 2016
Shortening ER Wait Times through a Glimpse of the Future
Climate and Policy, Economics and Policy

Shortening ER Wait Times through a Glimpse of the Future

Over-crowding in US emergency rooms costs patients time, money, and their health. But predictive analytics could help re-route patients away from over-burdened hospitals before long waits become inevitable.
  • Read more about Shortening ER Wait Times through a Glimpse of the Future about Shortening ER Wait Times through a Glimpse of the Future
Chazen Global Insights, Media and Technology
Date
June 27, 2016
Technology Is Changing the Job Market — How Can You Navigate It?
Chazen Global Insights, Media and Technology

Technology Is Changing the Job Market — How Can You Navigate It?

You’d be surprised at how sophisticated algorithms are drastically changing the employment horizon for MBAs. Here are a few tips on how to navigate the continually changing landscape.
  • Read more about Technology Is Changing the Job Market — How Can You Navigate It? about Technology Is Changing the Job Market — How Can You Navigate It?
Chazen Global Insights, Economics and Policy
Date
June 24, 2016
Closing the Door on Europe
Chazen Global Insights, Economics and Policy

Closing the Door on Europe

The victory of the Leave Campaign in Britain’s referendum yesterday shocked many, demonstrating the rising clout of populist movements, and, according to Glenn Hubbard, the need for leaders to foster more inclusive prosperity.
  • Read more about Closing the Door on Europe about Closing the Door on Europe
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
June 24, 2016
Chazen Global Insights, Marketing

Algorhythms for Marketing Transformation

Mitch Joel, President of Mirum Agency, spoke at BRITE '16 about the "three little piggies" he sees as necessary for marketers to stay ahead of the competition.
  • Read more about Algorhythms for Marketing Transformation about Algorhythms for Marketing Transformation
Chazen Global Insights, Economics and Policy
Date
June 24, 2016
Lower Competitiveness Costs Women at Work
Chazen Global Insights, Economics and Policy

Lower Competitiveness Costs Women at Work

Highly trained women in the US workforce earn a fraction of what their male peers do. Part of the discrepancy may come down to differences in men’s and women’s tastes for competition.
  • Read more about Lower Competitiveness Costs Women at Work about Lower Competitiveness Costs Women at Work

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