In the fiercely competitive and fickle beverage and snack business, you need a marketing leader with a deep understanding of the consumer landscape, an eye for innovation and the ability to delight consumers. One might argue that Ann (Anindita) Mukherjee is a “consumer whisperer” of sorts; she gets consumers and seems to be in lockstep with the latest trends in the art and science of marketing.
On the last day of August 2014, NBA player Kevin Durant tweeted, “Excited and humbled to sign back with the swoosh.” This highly anticipated announcement came after months of courtship from both Under Armour and Nike, with each offering escalating bids for the coveted endorsement of the NBA superstar. Under Armour ultimately lost the bid to Nike – but its aggressive tactics left a big impression.
On Monday, July 11th, 21 members from the Real Estate Association (REA) and the Family Business Club visited Silverstein Properties at the World Trade Center.
In an election season where the candidates can’t seem to agree on anything, opposition to free trade has become a rare point of commonality. But repealing trade is unlikely to restore the manufacturing jobs that have been lost over the past two decades.
Corporate social responsibility has long been an opportunity for companies to bolster their public image — and boost their sales. But it also sends important signals to potential employees.
Fourteen members of the Real Estate Association (REA) toured the Empire State Building with Jones Lang LaSalle (JLL), the brokers responsible for the building’s continued leasing.
After a devastating diagnosis, Bita Javadizadeh Brun ’99 found help and hope in fellow alumnus Dr. Ghassan Abou-Alfa ’16. Now the two are teaming up to aid others.
Over-crowding in US emergency rooms costs patients time, money, and their health. But predictive analytics could help re-route patients away from over-burdened hospitals before long waits become inevitable.
You’d be surprised at how sophisticated algorithms are drastically changing the employment horizon for MBAs. Here are a few tips on how to navigate the continually changing landscape.
The victory of the Leave Campaign in Britain’s referendum yesterday shocked many, demonstrating the rising clout of populist movements, and, according to Glenn Hubbard, the need for leaders to foster more inclusive prosperity.
Mitch Joel, President of Mirum Agency, spoke at BRITE '16 about the "three little piggies" he sees as necessary for marketers to stay ahead of the competition.
Highly trained women in the US workforce earn a fraction of what their male peers do. Part of the discrepancy may come down to differences in men’s and women’s tastes for competition.