Insights Search

See how Apple and Google are approaching the idea of open vs. closed innovation.

What it takes to make a successful brand such as Old Spice.

Differences in what appeals to media companies versus media consumers.

How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.

A model provides a simple method for calculating the cost of latency, the delay between the decision and execution of a trade.

An overview of the BRITE '10 Conference.

In May, Columbia Business School Executive Education is launching a new program, Customer Centricity, to help managers refocus their direction to create sustained value. Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement.  

How BRITE Speaker Robin Chase changed the transporation industry with her founding of Zipcar.

BRITE Speaker Dwayne Spradlin discusses how the culture is essential to making innovation work.

How current branding can affect a company's future value.

How to build a successful community.

BRITE Speaker Bernd Schmitt discusses the importance of rethinking.

BRITE Speaker Vivian Schiller shares her thoughts on the journalism industry today.

Bern Schmitt discusses innovations in museum curation. For decades, curating a show in a museum meant putting the works of art together.

David Rogers answers the question we've all been thinking: Why do we suffer such terrible verbiage in business?

Bernd Schmitt presents how mind reading would change the world, and it's not for the better.

David Rogers shares his take on the idea of influencing customer networks.

David Rogers discusses what the new FTC regulations mean for free speech

This week I attended my first Clickable Interesting Cafe event with Fred Wilson, a VC and principal of Union Square Ventures, providing the talk.

9/9/99 was the date of the experiential kick-off event for the Center on Global Brand Leadership that I have been directing at Columbia Business School ever since. 

How BRITE Attendee Abby Strunk uses branding to make a difference in her community.

Eugene Song '04, and Columbia Medical and Law Schools graduate, Snehal Patel, join the 2009 Kauffman Fellows class.

Additional chairs in finance and economics and marketing will be used to attract and retain top-flight faculty members.

Columbia Business School and Columbia Law School announced on January 7 a new joint proposal to stem foreclosures through loan modifications. The plan aims to facilitate mortgage modifications, and thus reduce foreclosures, by compensating servicers and removing some legal constraints.