Strategy

Columbia Business School professors say research can be used in everyday life, from car and home buying to salary negotiations

As chief strategy officer at Farenheit 212, Peter Maulik ’04 bets — and delivers — on innovation.  

Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.

BRITE speaker Charles Duhigg explains how knowing your customer will make you more profitable.

A new Columbia CaseWorks case by Fred Knapp ’12 and Lynne B. Sagalyn, “Battling Over a New York Workout: The W Hotel Strategy” sets up this true David-and-Goliath story in which the most junior player in the highly leveraged capital stack ended up being made whole on its loan. The saga of the $232-million mortgage and mezzanine debt financing, now known as the “W Strategy,” is one that changed practice, becoming significant in the annals of Uniform Commercial Code foreclosures and bankruptcy transactions.

A successful BRITE '12 Conference! 

BRITE Speaker Linda Boff speaks about building relationships with your consumers.

Learn how the length of the queue impacts a customer's purchasing behavior.

Study reveals that individuals who trust their feelings are consistently able to predict future events more accurately than people who do not trust their feelings — a finding called the emotional oracle effect

BRITE Speaker Cathy Benko speaks about business models and branding.