Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally.
In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.
New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.
A Columbia Business School study shows that experiencing a recession in young adulthood leads to lasting support for wealth redistribution—but mostly for one’s own group.
The Corcoran Group founder and Shark Tank star shared practical strategies for building resilience and driving innovation during a presentation at Columbia Business School’s Alleycon conference.
New research from Columbia Business School reveals that high-skilled immigrants, including H-1B visa holders, don’t take jobs from native-born workers—instead, they fuel entrepreneurship, innovation, and economic growth, particularly in diverse communities.
Listen to the European Union’s Commissioner for Climate Action discuss the solutions and challenges on his agenda as he embarks on a new five-year term.
In this episode of Columbia Bizcast, the CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.
In this episode of Columbia Bizcast, the technology visionary joins Dean Costis Maglaras to discuss the future of the AI industry and share insights and lessons from building his tech company into a $1 trillion giant.
Using natural language processing, Professor Olivier Toubia and his co-researchers have found that the way people write, no matter the topic, can reveal clues about how well they might do in the future—whether in school, work, or other areas.
New research by Columbia Business School faculty shows how increasing the number of high-skilled immigrants can spur regional entrepreneurship and economic growth without the cost of other economy-boosting strategies.
A new paper co-authored by Professor Pierre Yared shows how geopolitical strength and financial privilege reinforce each other, with implications ranging from interest rates to national security.
Research by Professor Mohamed Hussein uncovers the social cost of engaging with opposing political views, offering new insights into America’s growing partisan divide and what it means for fostering cooperation.
A CBS study uses large-scale data to better estimate where money in Europe comes from — and where it goes.
David Erickson joined CBS in the Fall of 2024 as an Adjunct Professor in the Finance Department.
Prior to joining CBS, David spent ten years at The Wharton School as a Senior Fellow and Lecturer in the Finance Department and Co-Director of the Stevens Center for Innovation in Finance. He earned the Wharton Teaching Excellence Award each of his last six years there. David was also a Lecturer in Law at Penn Law/University of Pennsylvania Law School.
Brett House is Professor of Professional Practice in the Economics Division at Columbia Business School. His research and writing are focused on macroeconomics and international finance, with interests in fiscal issues, monetary policy, international trade, financial crises, and debt markets. His work has been published in peer-reviewed journals and international media.
Adam Galinsky is the Vice Dean for Diversity, Equity and Inclusion and Paul Calello Professor of Leadership and Ethics at the Columbia Business School.
Professor Galinsky has published more than 300 scientific articles, chapters, and teaching cases in the fields of management and social psychology. His research and teaching focus on leadership, negotiations, diversity, decision-making, and ethics.
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses primarily on innovation, customer insights, and creative industries. Specifically, he combines methods from social sciences and data science in order to study human processes such as motivation, choice, and creativity. He previously served as the Editor-in-Chief at the journal Marketing Science. He teaches Foundations of Innovation, Generative AI for Business and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.
* It's pronounced like "juggernaut" without the "jug."
Gernot Wagner is a climate economist at Columbia Business School. His research, teaching, and writing focus on climate risks and climate policy.
