Genevieve (Vivi) Gregorich

Interested in understanding the evolving role of business in society, Genevieve’s research focuses on why and how organizations and their leaders engage with sociopolitical issues and the reputational consequences of their actions. She is also interested in how the beliefs (e.g., zero-sum beliefs, efficacy beliefs) of communities, organizations, and individuals shape important behaviors such as vocalizing stances on polarizing issues, engaging in collective action, and entering negotiations. She has authored cases on personal strategy and innovation with focuses on understanding both when and how innovative ideas arrive and the political processes used to push ideas through organizations.