Marco, Our Trusted Mascot
Who We Are and What We Do
The Marketing and Communications department at Columbia Business School (MarComms) is here to support the promotional and branding efforts of the CBS departments and overall School.
Get Better Results From Your Marketing Efforts
The MarComms team comprises experts in Content, Design, Digital Marketing, and Public Relations.
Together, we have extensive experience in website copywriting, emails, newsletters, social media posts, SEO, press releases, video, podcast, digital magazines, and event promotion. With our help, you can fine tune your ideal messaging and reach your target audience.
Content
The Content team transforms the School’s research, achievements, and events into engaging stories. They handle everything from writing thought leadership articles to producing social media content, videos, and podcasts. The team highlights the work of CBS’s faculty and students so their contributions are seen and heard by wider audiences. Whether promoting events or shaping editorial strategies, the Content Team works behind the scenes to make CBS’s ideas and innovations stand out.
Design
The Design team ensures all materials reflect CBS’s cohesive brand identity. They provide guidance on logo usage, color selection, and promotional products so each department can create designs that meet CBS’s standards. The team supports everything from digital content creation to branded merchandise so the materials are polished and consistent across all platforms.
Web, Digital Marketing, and Technology
The Digital Marketing and Technology team focuses on managing and improving the School’s digital presence through all platforms. From email to website development to optimization for search engines, this team ensures that CBS’s online platforms are engaging, accessible, and aligned with the School’s brand.
Public Relations
The Public Relations team promotes CBS’s reputation through handling media outreach, press releases, branded merchandise, and school rankings. The team manages press coverage for events and works with media outlets across different platforms. They also oversee external branding to make sure all materials align with CBS’s standards for a consistent, professional image.
Request Help
Content and Media Promotion
Need a hand promoting your content? Whether it’s through social media, campus screens, newsletters, or media outlets, you can request content creation and promotion for your next project or event.
Design Help
Get expert assistance for your design needs, whether you're working on a new project or refining an existing one. Our team will help with design support that ensures your materials align with CBS’s brand standards.
Digital Marketing and Technology Help
Our team will assist you with website updates, technical support, profile photo uploads, training, and more. Whether you need help resolving a site issue, or improving functionality, we provide the support you need for your website to keep running smoothly.
Public Relations and Media Promotion
Promote your research, events, or achievements through media outreach, press releases, and event coverage. We will help coordinate media inquiries or ensure press logistics run smoothly, so your story reaches the right audience.
How-To Guides
To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.
Please watch the interactive steps below on how to create a Media Mention on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Please watch the interactive steps below on how to create a Citation on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Please watch the interactive steps below on how to create an Article on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.