Chazen Global Insights

How popular and successful companies think out-of-the-box in terms of their marketing strategy.

CES can be an overwhelming event that covers vast amounts of technological advancements from transparent TVs to self-driving cars to virtual reality headsets.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

What makes HSBC’s global advertising campaign truly distinctive is the brilliant implementation of a “glocalized” strategy — keeping a consistent execution across multiple countries, while maintaining a local flavor in its message at each airport.

What’s the likely impact of Trump policy moves such as a border adjustment tax and increased tariffs on Chinese imports? Here’s what the data says.

The plan calls for the development of a number of high-tech sectors that are deemed to be important for future growth.

Giving frontline officers more leeway, not more oversight, in the procurement process could save governments significant time and money.

A large across-the-board increase in interest rates is a cure worse than the disease.

Requiring monetary contributions to CSR causes might actually backfire, according to research by Chazen Senior Scholar Shivaram Rajgopal.