Recycle Me: New Study Shows Humanizing Products Helps Consumers Recycle More
Columbia Business School Study Reveals that Giving Products a Human Characteristic Makes Consumers More Likely to Recycle Them
Columbia Business School Study Reveals that Giving Products a Human Characteristic Makes Consumers More Likely to Recycle Them
Ticketmaster, Airlines, and Junk Fees: White House Welcomes Columbia Business School Expert on Fees and Surcharges
How popular and successful companies think out-of-the-box in terms of their marketing strategy.
Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?
What makes HSBC’s global advertising campaign truly distinctive is the brilliant implementation of a “glocalized” strategy — keeping a consistent execution across multiple countries, while maintaining a local flavor in its message at each airport.
Diverse life experiences, such as those of formerly incarcerated individuals, are an often overlooked key to the divergent thinking that creative agencies seek to foster. A new agency, ConCreates, seeks to fill that gap.
NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something.