New Research Shows Strong Company Culture Builds Trust with Customers
Columbia Business School Study Offers a New Way For Companies to Form Trustful Relationships with Customers in the Service Industry
Columbia Business School Study Offers a New Way For Companies to Form Trustful Relationships with Customers in the Service Industry
The paper from Columbia Business School, “Learning or Playing? The Effect of Gamified Training On Employee Performance,” explores the impact of gamified learning on business outcomes. The study was co-authored by Ryan W. Buell of Harvard Business School, Wei Cai of Columbia Business School, and Tatiana Sandino of Harvard Business School.
Columbia Business School Research Suggests a First-of-its-Kind Private Employer-Employee Arrangement
NEW YORK, NY – On Earth Day, the world’s largest secular observance, over a billion people will come together to celebrate the achievements of the environmental movement and to push for changes in human behavior and government policy. Columbia Business School’s faculty experts, who are at the forefront of environmental, climate, and geoengineering issues, are conducting groundbreaking research that sheds light on the climate’s impact on crops, ESGs, climate pledges, and more.
Columbia Business School Study Reveals that Giving Products a Human Characteristic Makes Consumers More Likely to Recycle Them
Adjunct Professor Jeremy Kagan of the Eugene Lang Entrepreneurship Center advises new market entrants to “test out new channels.”
How do emotions impact decision-making in your family enterprise? Fabian Bernhard, Associate Professor of Management, EDHEC Business School, explains.
What makes HSBC’s global advertising campaign truly distinctive is the brilliant implementation of a “glocalized” strategy — keeping a consistent execution across multiple countries, while maintaining a local flavor in its message at each airport.
Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals.