Authors Vicki Morwitz and Eesha Sharma Format Chapter Publication Date January 1, 2011 Book Legends in Marketing Full Citation Morwitz, Vicki and Eesha Sharma. “A Different View on Pricing.” In Legends in Marketing, edited by Jagdish N. Sheth, SAGE Publications Pvt. Ltd., 2011.
Full Citation Morwitz, Vicki and Eesha Sharma. “A Different View on Pricing.” In Legends in Marketing, edited by Jagdish N. Sheth, SAGE Publications Pvt. Ltd., 2011.