Where startups should test to scale
Should companies test products in their familiar, local pond or in the new market where they want to scale?
Faculty
Columbia Business School faculty members are world-renowned — not only for generating new thinking in their fields but also for having a genuine impact on current business practices. Our professors routinely partner with businesses in New York and across the globe to test, refine, and implement new ideas for the ever-changing business landscape. This interchange of theory and practice is part of what makes the School such a rich environment for creating research that is truly groundbreaking.
The Future of AI@CBS
At the Forefront of Their Fields
At Columbia Business School, our faculty members are at the forefront of research in their respective fields, offering innovative ideas that directly impact business practice today. A glance at our publication on faculty research, Columbia Business Insights, will give you a sense of the breadth and immediacy of the insight our professors provide.
Leading Research in Critical Business Areas
Our faculty's expertise spans the most pressing challenges and opportunities facing businesses today. From Artificial Intelligence applications transforming industries to Climate solutions driving sustainable business practices, from Real Estate innovation in urban development to cutting-edge research in Financial Engineering and Entrepreneurship & Innovation — Columbia Business School faculty are pioneering the insights that shape tomorrow's business landscape.
Whether exploring Corporate Governance in the digital age, advancing Diversity, Equity & Inclusion strategies, or developing breakthrough approaches in Operations & Supply Chain Management, our professors combine rigorous academic research with real-world impact.
The Latest Research
Ending extreme poverty may cost less than you think
Targeted cash transfers totaling just 0.3% of global GDP could reduce global extreme poverty to about 1%, according to new research.
Digital twins stumble on surveys but may pay off in the field: Here’s why
Columbia Business School research explains the effectiveness gap in digital twins and what it takes to make them work.
AI widens the gap between high and low performers
New research on small business owners in Kenya finds that getting value from AI depends not just on access, but on how users evaluate and apply its advice.
Why social media engagement doesn't always measure success
New research shows that social media campaigns may inadvertently favor wealthier users over poorer ones, illustrating how commonly used metrics can undermine real-world goals.
Why ‘be yourself’ messaging can push job seekers away
An emphasis on authenticity can repel the employees it hopes to attract, unless employers are committed and follow through.
Sorry, the 90s are officially vintage now
True vintage products are moderately aged, iconic, and scarce, according to new research from Columbia Business School that defines vintage style.
The data center dilemma: The U.S. could 'be in a recession' without them, but they pose a significant risk to the financial system
Behind the technology lies a vast physical infrastructure buildout that is reshaping capital markets and creating new vulnerabilities.
'Creative' punishments for offenders feel more just and effective than traditional ones, research finds
Punishments tailored to the offense itself are viewed as more humane, more appropriate, and more likely to prevent repeat bad behavior than traditional penalties, according to a new study.
Why courting outrage on social media can backfire
Negative comments on social media posts may create initial buzz but often result in a bust for the bottom line.
Why better AI doesn't always mean better outcomes
Users who adapt their prompting strategies can capture dramatically more value when generative AI tools improve, especially on tasks that require precision and control.
The hidden cost of fitting in
Distancing yourself from your identity can cause serious psychological harm.