Digital IQ

Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally.

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.

Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.

Professors Stephan Meier and Todd Jick share their latest insights on how AI is reshaping the workplace and transforming the future of work, and why a human-centric approach is key to success. 

In her book Mindmasters, Professor Sandra Matz shows how big data can offer key insights into the most intimate aspects of our psyche.

Listen to Ida Liu, Global Head of Citi Private Bank, in conversation with Lulu C. Wang ’83, Founder and CEO of Tupelo Capital Management, as they discuss how to successfully navigate the changes reshaping finance and wealth management.

Leaders in the financial services industry are harnessing AI to increase productivity, enhance human decision-making, and drive innovation.