New CBS research shows that writing an online review covering both the emotional and rational aspects of a bad experience can help consumers feel better — and make them more likely to give the business another try.
New research from Professor Oded Netzer and his colleagues reveals that political polarization in the United States extends beyond obvious political indicators, spilling over to other aspects of our lives, like our brand preferences and purchases. Their work reveals more about this increasingly divided marketplace and its implications for both brands and consumers.
As the U.S. election nears, the American public is witnessing the power of social media and elections: the partnership between political candidates and content creators, says Professor Mohamed Hussein.
A field experiment by Professor Kinshuk Jerath and his co-researchers shows that an optimal level of ‘retail media’ benefits both marketplaces and consumers.
Watch Professor Mohamed Hussein describe this new approach to political campaigning and explain why it might not always have the desired impact.
Professor Oded Netzer and a team of scholars investigate whether the language used in scientific papers can indicate the replicability of the research.
In 2020, pre-checked boxes to make recurring weekly donations increased political contributions by $43 million, but many of those donations seemed unintentional.
Columbia Business School Students Produce a Single Report Ranking Each Commercial and Find Tech and Mobile Companies Dominated the Competition
Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior
New Columbia Business School Study Shows That Ads Drive Lower-Quality Searches and Creates a More Accurate Model to Understand Customer Preferences