Statistical bias could be misleading your product and feature testing, according to research from Columbia Business School Professor Hannah Li, but solutions might be easier than you think.
Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.
In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.
Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
During a Columbia AI Summit satellite workshop, faculty shared cutting-edge research on the opportunities and challenges of AI in business decision-making.
Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior
New research from CBS Professor Harry Mamaysky reveals how negativity in the news and markets can escalate a financial crisis.
Columbia Business School Research Suggests Companies Can Reduce Consumer Regret by Promoting Both Highly Rated Products and Newer Products
Professor Pierre Yared describes why the U.S. economy is unlikely to see an economic downturn comparable with the 1970s.
