Marketplace

Artificial Intelligence, Business and Society, Data and Business Analytics, AI and Transformative Tech, Innovation, Marketplace, Technology
Date
AI agent shopping
Artificial Intelligence, Business and Society, Data and Business Analytics, AI and Transformative Tech, Innovation, Marketplace, Technology

What Happens When AI Does Your Shopping?

New research from Columbia Business School reveals surprising patterns in how AI agents choose what to buy, and why sellers and platforms may need to rethink everything.
Algorithms, Analytics, Artificial Intelligence, Business and Society, Business Economics and Public Policy, Data and Business Analytics, AI and Transformative Tech, Digital IQ, Finance, Marketing, Marketplace
Date
Close-up computer monitor with trading software
Algorithms, Analytics, Artificial Intelligence, Business and Society, Business Economics and Public Policy, Data and Business Analytics, AI and Transformative Tech, Digital IQ, Finance, Marketing, Marketplace

Designing Smarter Economic Systems: A New Approach to Mechanism Design

Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.
Algorithms, Data and Business Analytics, AI and Transformative Tech, Marketing, Marketplace, Media and Technology
Date
TikTok logo on a smartphone
Algorithms, Data and Business Analytics, AI and Transformative Tech, Marketing, Marketplace, Media and Technology

Why a TikTok Ban Would Boost Meta’s Ad Prices—and Hurt Small Businesses

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.
Algorithms, Artificial Intelligence, Business and Society, AI and Transformative Tech, Digital IQ, Marketing, Marketplace
Date
Music app on a smartphone
Algorithms, Artificial Intelligence, Business and Society, AI and Transformative Tech, Digital IQ, Marketing, Marketplace

The Secret to Getting Consumers to Trust Personalized Recommendations

Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
Artificial Intelligence, Business and Society, AI and Transformative Tech, Future of Work, Marketplace
Date
Columbia AI Summit workshop
Artificial Intelligence, Business and Society, AI and Transformative Tech, Future of Work, Marketplace

AI-Generated Digital Twins: Shaping the Future of Business

During a Columbia AI Summit satellite workshop, faculty shared cutting-edge research on the opportunities and challenges of AI in business decision-making.
Marketing, Marketplace, Strategy
Date
Shallow focus photography of paper bags photo – Free Christmas Image on Unsplash
Marketing, Marketplace, Strategy
Press Release

Holiday Shopping Season: Columbia Business School's Research Delivers Best Practices for Targeting Consumers

Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior
Artificial Intelligence, Marketing, Marketplace
Date
Shutterstock Photo Image
Artificial Intelligence, Marketing, Marketplace
Press Release

How AI Is Changing the Way We Shop Online: New Columbia Business School Study Finds Generative AI Boosts the Online Shopping Experience

From smarter search to clearer product info, AI features tested on millions of shoppers made it easier for people to navigate choices and complete purchases
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