Insights From Columbia Business School show how Emerging Industries Strategically Choose Regulatory Landscapes for Growth
Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior
New Columbia Business School Study Shows That Ads Drive Lower-Quality Searches and Creates a More Accurate Model to Understand Customer Preferences
Adapted from “Online Advertising as Passive Search,” by Raluca M. Ursu of New York University Stern School of Business, Andrey Simonov of Columbia Business School, and Eunkyung An of New York University Stern School of Business.
Columbia Business School Research Introduces a New Model That Simulates Consumer Routines, Which Could Prove Valuable for Retaining Customers
Study Shows Spending Caps Prevent Overspending & Problem Gambling
Columbia Business School research shows that participating in a market where individuals make predictions on future climate outcomes and earn money can change climate attitudes, behavior, and knowledge
Groundbreaking Study Reveals a New System For Reporting Workplace Harassment For Companies to Consider Using
Rather than measure your progress by how far you’ve hit the ball on a hole, it’s more valuable to look at the decrease in the average strokes it takes you to finish a hole from where you are.
Columbia Business School Research Suggests Companies Can Reduce Consumer Regret by Promoting Both Highly Rated Products and Newer Products