Data and Business Analytics

Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally.

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.

Insights shared at Columbia University’s AI Summit show how the technology is redefining the creative process and influencing executive decision making.

AI and automation are revolutionizing sales, from lead generation to deal closing. As go-to-market engineers replace traditional sales roles and AI agents take over repetitive tasks, businesses must adapt or risk being left behind. But human relationships and trust remain critical in high-value sales. Here’s how companies can balance efficiency with personalization to thrive in the AI-driven sales era.

Leaders in the financial services industry are harnessing AI to increase productivity, enhance human decision-making, and drive innovation.

Discover the articles that captivated readers and highlighted Columbia Business School's impactful thought leadership and groundbreaking insights.

New CBS research shows that writing an online review covering both the emotional and rational aspects of a bad experience can help consumers feel better — and make them more likely to give the business another try.

In this episode of Columbia Bizcast, join Columbia Business School Dean Costis Maglaras and faculty as they explore how the School is harnessing AI to transform classroom learning and equip students for the future of work.