Algorithms

Algorithms
Data and Business Analytics
Digital Future
Marketing
Marketplace
Media and Technology
Date
TikTok logo on a smartphone
Algorithms
Data and Business Analytics
Digital Future
Marketing
Marketplace
Media and Technology

Why a TikTok Ban Would Boost Meta’s Ad Prices—and Hurt Small Businesses

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.

Algorithms
Artificial Intelligence
Business and Society
Digital Future
Digital IQ
Marketing
Marketplace
Date
Music app on a smartphone
Algorithms
Artificial Intelligence
Business and Society
Digital Future
Digital IQ
Marketing
Marketplace

The Secret to Getting Consumers to Trust Personalized Recommendations

Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.

Algorithms
Artificial Intelligence
DFI News & Write-Ups
Digital Future
Digital IQ
Date
Professor Sandra Matz, right, in conversation with Professor Moran Cerf
Algorithms
Artificial Intelligence
DFI News & Write-Ups
Digital Future
Digital IQ

Mindmasters: The Promise and Peril of Algorithmic Influence

In her book Mindmasters, Professor Sandra Matz shows how big data can offer key insights into the most intimate aspects of our psyche.

Algorithms
Artificial Intelligence
Business and Society
Digital Future
Media and Technology
Social Impact
Date
People reading news online
Algorithms
Artificial Intelligence
Business and Society
Digital Future
Media and Technology
Social Impact

The Psychology Behind Fake News: Why Some People Are More Likely to Share It

Analyzing the language of social media users reveals surprising predictors of fake news sharing, offering new strategies to curb misinformation and foster healthier online communities.

Algorithms
Leadership
Research
Date
Algorithms
Leadership
Research

Fast and Ethical: Breaking the Speed Limit on Responsible Content Recommendations

Digital media platforms such as Netflix, Facebook, and TikTok are under increasing scrutiny regarding the ethical implications of their personalized content recommendations. To combat bias and avoid skewed content suggestions, sophisticated algorithms can perform additional layers of analysis to ensure that recommendations give space to topics such as racial equity, sexuality, and political persuasion. However, doing this in real time with the conventional algorithmic approach would greatly increase page-load times and create a frustrating user experience.

Algorithms
Artificial Intelligence
Leadership
Type
Digital Future
Date
Algorithms
Artificial Intelligence
Leadership

How Top Tech and Business Leaders See AI Transforming the Workplace

Several prominent leaders from the tech and business sectors have visited Columbia Business School to share their perspectives on the growing role of artificial intelligence in the workplace. Here’s what they told us.

Algorithms
Artificial Intelligence
Broadcasting and Digital Era
Technology
Date
Illustration of a hand touching a screen
Algorithms
Artificial Intelligence
Broadcasting and Digital Era
Technology

The Implications of AI on the Future of Education & Work: An MBA Perspective

A recent CBS graduate shares firsthand experience of the escalating influence of AI across education, work dynamics, business landscapes, and societal structures.

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