Newsroom

Professor Silvia Bellezza on consumer preferences, "Over the last couple decades, there has been a shift toward consuming more intangible things. A lot of consumers are bragging about their knowledge, their experiences. The special croissant that you had in an unknown bakery in Brooklyn signals as much as telling you ‘I’ve been to a Michelin-star restaurant.’"

Professor Stephan Meier on Trump’s tariffs, "Chief executives have a responsibility to investors to speak directly about the impact that tariffs are having on their business. This is on everybody’s mind — this affects the business as very few things have in the past. You can’t dance around it. You have to call it what it is. Tailoring talk of tariffs in a way that avoided upsetting the Trump administration would not be honest, authentic, and transparent."

Professor Brett House on Trump’s tax policies and the economy, "Combined with Congress’ periodic flirtations with government shutdowns and possible debt defaults, the US could see further downgrades in its credit rating just as international investors’ appetite for US risk assets has been dented by the White House’s erratic tariff war."

Professor Vicki Morwitz on businesses dealing with negative customer reviews, "Negative reviews can be very damaging for businesses. In response to a negative review, businesses could contact the reviewer directly and move the communication to a private channel to resolve that particular issue. Negative reviews are bad. But when things go bad, the human touch can make a real difference."