Get to know the new faculty members joining CBS. Discover their extensive experience and expertise in fields ranging from economics to organizational behavior.
“Barbie has an extensive history of partnerships with a wide variety of brands...This film has a major budget and an attractive brand that allows a variety of people to feel connected to Barbie. Brand recognition is key to this film’s marketing– brands are eager for collaboration because of the Barbie franchise’s iconic nature."
- Professor Olivier Toubia
“Rate hikes have made economic decisions to spend and borrow difficult for individuals and businesses; they have had to make more calibrated decisions, and expected returns are put into sharper focus. For the average household, the cost of living has increased, with a substantial increase in debt-service costs...This is a challenge for the Fed, which hoped for a greater dampening effect from rate hikes."
- Professor Brett House
"Policing labels, both in marketing and finance, is a huge task...we may need a "Yelp" to crowdsource grassroots level consumer data on green washing related to specific brands. We may also need a "Consumer Reports" to sort through good and bad brands on the greenwashing dimension."
- Professor Shiva Rajgopal
Nearly all students experience stress as they pursue important academic goals. Because stress can be magnified for students from disadvantaged backgrounds, it becomes important to identify interventions that can help mitigate this stress.
-Professor Modupe Akinola
“Some of these companies are going to need to be financing. The banks can afford to be a little bit choosier in doing that so the question will be, will these companies be able to get the rescue funding that they need.”
"There are many folks who post on Facebook multiple times a day who interact on Facebook many times, and also a lot of the functions on Facebook make it really valuable as well.”
"[The drama between Milton and Nikola] “Is like a movie. It is so strange. You destroy value and now new management is trying to fix this and you get in the way.
“There is no fixed rule about what measures contribute information to the process or how they are weighted in our decisions.”
