The rapidly growing artificial intelligence industry is due to experience tighter government oversight. With the Federal Trade Commission (FTC) monitoring the business practices of companies like OpenAI and Microsoft and the Justice Department's antitrust division ensuring fair competition within the sector, the US stands to correct course on regulating AI.
In a June 2024 interview with CBS Moneywatch, Olivier Toubia, Glaubinger Professor of Business, expressed his concerns for the lack of regulation, citing that we have been “letting for-profit firms really shape our values as a society." Toubia described the act of businesses creating tools that influence actions and behavior as “frightening.” Toubia has also contributed to previous articles about AI for Quartz, Marketplace, Quirks, and more.
Learn more about how the government plans to oversee the AI ecosystem and prevent monopolies in this ever-expanding industry.
Mentioned Faculty

Olivier Toubia
- Glaubinger Professor of Business
- Marketing Division
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses primarily on innovation, customer insights, and creative industries. Specifically, he combines methods from social sciences and data science in order to study human processes such as motivation, choice, and creativity. He previously served as the Editor-in-Chief at the journal Marketing Science. He teaches Foundations of Innovation, Generative AI for Business and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.