Verizon Rebrands Itself for the Digital Age
How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.
Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
CES can be an overwhelming event that covers vast amounts of technological advancements from transparent TVs to self-driving cars to virtual reality headsets.
At the BRITE '22 conference, Renée Richardson Gosline spoke about the massive commitment companies are making to invest in artificial intelligence (AI).
At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.
From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
Listen to a trio of "experience pioneers" -- Prof. Bernd Schmitt, Lou Carbone, and Joe Pine -- reflect on their experience frameworks and thoughts on the future of experience management.
Reflections from the Experience Pioneers: an Experience Strategy podcast episode
Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.
During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.