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Brand Talk

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Featured Articles

Leadership
Date
March 20, 2023
Placeholder Hermes logo in white on a hunter green background
Leadership

Disney Shares the Secret of Happiness

Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.

  • Read more about Disney Shares the Secret of Happiness about Disney Shares the Secret of Happiness
Chazen Global Insights
Media and Technology
Date
September 16, 2013
Article Photo Image
Chazen Global Insights
Media and Technology

3D Printing Puts the Means of Production in Your Hands

Bre Pettis, founder and CEO of MakerBot, sums up the company’s mission as “creating tools for creative explorers to change the world.”

  • Read more about 3D Printing Puts the Means of Production in Your Hands about 3D Printing Puts the Means of Production in Your Hands
Chazen Global Insights
Media and Technology
Technology
Date
July 22, 2010
Article Photo Image
Chazen Global Insights
Media and Technology
Technology

Verizon Rebrands Itself for the Digital Age

How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.

  • Read more about Verizon Rebrands Itself for the Digital Age about Verizon Rebrands Itself for the Digital Age
Chazen Global Insights
Media and Technology
Date
October 02, 2009
Photo Image of Chris Dixon and George Duverger
Chazen Global Insights
Media and Technology

It’s Time for the New York Tech Community to Brand Itself

This week I attended my first Clickable Interesting Cafe event with Fred Wilson, a VC and principal of Union Square Ventures, providing the talk.

  • Read more about It’s Time for the New York Tech Community to Brand Itself about It’s Time for the New York Tech Community to Brand Itself
Chazen Global Insights
Strategy
Date
September 09, 2009
Photo Image of Bernd Schmitt
Chazen Global Insights
Strategy

9/9/99 Ten Years Later

9/9/99 was the date of the experiential kick-off event for the Center on Global Brand Leadership that I have been directing at Columbia Business School ever since. 

  • Read more about 9/9/99 Ten Years Later about 9/9/99 Ten Years Later

Brand Talk Articles

Leadership
Date
March 20, 2023
Placeholder Hermes logo in white on a hunter green background
Leadership

Disney Shares the Secret of Happiness

Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.

  • Read more about Disney Shares the Secret of Happiness about Disney Shares the Secret of Happiness
Chazen Global Insights
Media and Technology
Date
March 15, 2023
expo image
Chazen Global Insights
Media and Technology

Reflections on CES 2016: Finding Signals in the Noise

CES can be an overwhelming event that covers vast amounts of technological advancements from transparent TVs to self-driving cars to virtual reality headsets.

  • Read more about Reflections on CES 2016: Finding Signals in the Noise about Reflections on CES 2016: Finding Signals in the Noise
Artificial Intelligence
Marketing
Strategy
Type
Brand Talk
Date
July 08, 2022
Renée Richardson Gosline session at BRITE '22 conference
Artificial Intelligence
Marketing
Strategy

In Praise of Friction for AI Customer Experiences

At the BRITE '22 conference, Renée Richardson Gosline spoke about the massive commitment companies are making to invest in artificial intelligence (AI).

  • Read more about In Praise of Friction for AI Customer Experiences about In Praise of Friction for AI Customer Experiences
Marketing
Type
Brand Talk
Date
February 11, 2022
Tech marketing executive Heather Hopkins Freeland '01 (VP of Marketing, Lyft) joins current Columbia MBA student Daniella Levitan '23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders specific to the tech industry.
Marketing

Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)

At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.

  • Read more about Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) about Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)
Marketing
Type
Brand Talk
Date
December 14, 2021
From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands.
Marketing

How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller

From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.

  • Read more about How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller about How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller
Marketing
Type
Brand Talk
Date
December 06, 2021
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) shares insights on the intersection of data and human intuition in marketing in this talk from the 2021 Future of Marketing Leadership conference.
Marketing

The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

  • Read more about The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America about The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America
Strategy
Date
July 25, 2021
columbia business school logo
Strategy

Reflections from the Experience Pioneers: an Experience Strategy podcast episode

Reflections from the Experience Pioneers: an Experience Strategy podcast episode

  • Read more about Reflections from the Experience Pioneers: an Experience Strategy podcast episode about Reflections from the Experience Pioneers: an Experience Strategy podcast episode
Strategy
Type
Brand Talk
Date
February 19, 2021
Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. This webinar, presented by Columbia Business School's Center on Global Brand Leadership, examines how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.
Strategy

Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.

  • Read more about Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity about Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity
Marketing
Type
Brand Talk
Date
February 08, 2021
During the COVID-19 pandemic, as gravely ill patients filled the wards of Mount Sinai’s hospitals, concurrent crises of fear, anxiety, and misinformation about the coronavirus also took hold in the general populace.
Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

  • Read more about The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network about The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network
Strategy
Type
Brand Talk
Date
January 27, 2021
COVID-19 created not only suffering and hardship, but a dislocation in American life. For many, the pandemic forced a reappraisal of relationships, careers, consumption, and priorities for the future.
Strategy

John Gerzema on What a Post-Vaccine America Might Look Like

The Center on Global Brand Leadership was pleased to host The Harris Poll CEO John Gerzema to share their data and insights around “The Four I’s,” that he noted as top of mind during pandemic and at the moment on January 14, 2021 – the long running issues of infection and injustice along with the latest crisis in the U.S. on insurrection and impeachment.

  • Read more about John Gerzema on What a Post-Vaccine America Might Look Like about John Gerzema on What a Post-Vaccine America Might Look Like
Leading through Crisis
Type
Brand Talk
Date
June 24, 2020
Rita McGrath
Leading through Crisis

Leading Indicators of the Future: COVID-19 Edition

Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.

  • Read more about Leading Indicators of the Future: COVID-19 Edition about Leading Indicators of the Future: COVID-19 Edition
Leading through Crisis
Type
Brand Talk
Date
June 03, 2020
Everyday Heroes panel
Leading through Crisis

Everyday Heroes: Pride, Humility, and Management

The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.

  • Read more about Everyday Heroes: Pride, Humility, and Management about Everyday Heroes: Pride, Humility, and Management

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