Brand Talk

At the BRITE '22 conference, Renée Richardson Gosline spoke about the massive commitment companies are making to invest in artificial intelligence (AI).

At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.

From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

The Center on Global Brand Leadership was pleased to host The Harris Poll CEO John Gerzema to share their data and insights around “The Four I’s,” that he noted as top of mind during pandemic and at the moment on January 14, 2021 – the long running issues of infection and injustice along with the latest crisis in the U.S. on insurrection and impeachment.

Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.

The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.