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Brand Talk

Featured Articles

Chazen Global Insights
Media and Technology
Technology
Date
July 22, 2010
Article Photo Image
Chazen Global Insights
Media and Technology
Technology

Verizon Rebrands Itself for the Digital Age

How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.

  • Read more about Verizon Rebrands Itself for the Digital Age about Verizon Rebrands Itself for the Digital Age
Chazen Global Insights
Media and Technology
Date
October 02, 2009
Photo Image of Chris Dixon and George Duverger
Chazen Global Insights
Media and Technology

It’s Time for the New York Tech Community to Brand Itself

This week I attended my first Clickable Interesting Cafe event with Fred Wilson, a VC and principal of Union Square Ventures, providing the talk.

  • Read more about It’s Time for the New York Tech Community to Brand Itself about It’s Time for the New York Tech Community to Brand Itself
Chazen Global Insights
Strategy
Date
September 09, 2009
Photo Image of Bernd Schmitt
Chazen Global Insights
Strategy

9/9/99 Ten Years Later

9/9/99 was the date of the experiential kick-off event for the Center on Global Brand Leadership that I have been directing at Columbia Business School ever since. 

  • Read more about 9/9/99 Ten Years Later about 9/9/99 Ten Years Later
Chazen Global Insights
Strategy
Date
January 21, 2010
Article Photo Image, The Sacred Made Real
Chazen Global Insights
Strategy

Innovation in Curation

Bern Schmitt discusses innovations in museum curation. For decades, curating a show in a museum meant putting the works of art together.

  • Read more about Innovation in Curation about Innovation in Curation
Chazen Global Insights
Media and Technology
Date
September 16, 2013
Article Photo Image
Chazen Global Insights
Media and Technology

3D Printing Puts the Means of Production in Your Hands

Bre Pettis, founder and CEO of MakerBot, sums up the company’s mission as “creating tools for creative explorers to change the world.”

  • Read more about 3D Printing Puts the Means of Production in Your Hands about 3D Printing Puts the Means of Production in Your Hands

Brand Talk Articles

Type
Brand Talk
Date
March 20, 2023
Leadership

Disney Shares the Secret of Happiness

Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.

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Type
Brand Talk
Date
March 15, 2023
Chazen Global Insights
Media and Technology

Reflections on CES 2016: Finding Signals in the Noise

CES can be an overwhelming event that covers vast amounts of technological advancements from transparent TVs to self-driving cars to virtual reality headsets.

Read More
Type
Brand Talk
Date
July 8, 2022
Artificial intelligence
Marketing
Strategy

In Praise of Friction for AI Customer Experiences

At the BRITE '22 conference, Renée Richardson Gosline spoke about the massive commitment companies are making to invest in artificial intelligence (AI).

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Type
Brand Talk
Date
February 11, 2022
Marketing

Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)

At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.

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Type
Brand Talk
Date
December 14, 2021
Marketing

How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller

From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.

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Type
Brand Talk
Date
December 6, 2021
Marketing

The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

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Type
Brand Talk
Date
July 26, 2021
Strategy

Reflections from the Experience Pioneers: an Experience Strategy podcast episode

Listen to a trio of "experience pioneers" -- Prof. Bernd Schmitt, Lou Carbone, and Joe Pine -- reflect on their experience frameworks and thoughts on the future of experience management. 

 

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Type
Brand Talk
Date
July 25, 2021
Strategy

Reflections from the Experience Pioneers: an Experience Strategy podcast episode

Reflections from the Experience Pioneers: an Experience Strategy podcast episode

Read More
Type
Brand Talk
Date
February 19, 2021
Strategy

Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.

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Type
Brand Talk
Date
February 8, 2021
Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

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