Media and Technology

Artificial Intelligence, Data and Business Analytics, Data/Big Data, AI and Transformative Tech, Digital IQ, Media and Technology, Technology
Date
ChatGPT logo on a laptop
Artificial Intelligence, Data and Business Analytics, Data/Big Data, AI and Transformative Tech, Digital IQ, Media and Technology, Technology

ChatGPT Is Stealing Readers From Wikipedia

New Columbia Business School research shows Wikipedia’s most “ChatGPT-like” articles are drawing fewer visitors, a trend that could weaken the encyclopedia and the AI models that rely on it.
Algorithms, Climate and Consumer Behavior, AI and Transformative Tech, Digital IQ, Media and Technology
Date
Polar bear on melting ice
Algorithms, Climate and Consumer Behavior, AI and Transformative Tech, Digital IQ, Media and Technology

How Google Images Can Make You Really Care About Climate Change

Your Google search for “climate change” may show emotional images — or calm, scientific visuals — depending on where you are. A new CBS study reveals how search algorithms shape climate perceptions worldwide.
Data and Business Analytics, Data/Big Data, AI and Transformative Tech, Digital IQ, Marketing, Media and Technology
Date
Shopping for travel online
Data and Business Analytics, Data/Big Data, AI and Transformative Tech, Digital IQ, Marketing, Media and Technology

How Real-Time Click Data Drives Smarter Personalization

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.
Algorithms, Data and Business Analytics, AI and Transformative Tech, Marketing, Marketplace, Media and Technology
Date
TikTok logo on a smartphone
Algorithms, Data and Business Analytics, AI and Transformative Tech, Marketing, Marketplace, Media and Technology

Why a TikTok Ban Would Boost Meta’s Ad Prices—and Hurt Small Businesses

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.
Artificial Intelligence, Business and Society, Data and Business Analytics, AI and Transformative Tech, Entrepreneurship and Innovation, Media and Technology
Date
ChatCEO event
Artificial Intelligence, Business and Society, Data and Business Analytics, AI and Transformative Tech, Entrepreneurship and Innovation, Media and Technology

Tracking AI’s Impact on Creativity, Leadership, and Innovation

Insights shared at Columbia University’s AI Summit show how the technology is redefining the creative process and influencing executive decision making.
Climate and Policy, Data and Business Analytics, Economics and Policy, Media and Technology, Politics, Research Findings, Social Impact, The Workplace
Date
End of year 2024 to 2025
Climate and Policy, Data and Business Analytics, Economics and Policy, Media and Technology, Politics, Research Findings, Social Impact, The Workplace

See Our Top 5 Stories of 2024

Discover the articles that captivated readers and highlighted Columbia Business School's impactful thought leadership and groundbreaking insights.
Business and Society, Elections, Insights, Marketing, Media and Technology
Date
A person using a mobile device next to a TikTok logo
Business and Society, Elections, Insights, Marketing, Media and Technology

Can TikTok Sway Voters? Assessing Social Media and Elections

As the U.S. election nears, the American public is witnessing the power of social media and elections: the partnership between political candidates and content creators, says Professor Mohamed Hussein.
Business and Society, AI and Transformative Tech, Elections, Media and Technology
Date
Consuming news on a mobile device
Business and Society, AI and Transformative Tech, Elections, Media and Technology

Many Fear Fake News and ‘Parallel Universes’ Threaten Democracy. The Reality of News Perception Is More Complex

The speed and intensity at which misinformation spreads indicates a growing difficulty in discerning truth, argues Professor Andrea Prat. It’s a challenge that could significantly impact voter decision-making in the upcoming election.
Artificial Intelligence, AI and Transformative Tech, Digital IQ, Elections, Insights, Media and Technology, Technology
Date
Deepfake technology
Artificial Intelligence, AI and Transformative Tech, Digital IQ, Elections, Insights, Media and Technology, Technology

Deep-Fakes Are Better than Ever. What Does That Mean for the Presidential Election?

The technology poses significant challenges to electoral integrity and has sparked a race between those attempting to manipulate information and those striving to uphold democratic values, argues Professor Bruce Kogut.
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