As the U.S. election nears, the American public is witnessing a new phenomenon: the partnership between political candidates and content creators, says Professor Mohamed Hussein.
The speed and intensity at which misinformation spreads indicates a growing difficulty in discerning truth, argues Professor Andrea Prat. It’s a challenge that could significantly impact voter decision-making in the upcoming election.
The technology poses significant challenges to electoral integrity and has sparked a race between those attempting to manipulate information and those striving to uphold democratic values, argues Professor Bruce Kogut.
A field experiment by Professor Kinshuk Jerath and his co-researchers shows that an optimal level of ‘retail media’ benefits both marketplaces and consumers.
Research by Professor Andrea Prat investigates how well Americans can detect false information compared to their ability to recognize true facts, revealing that information inequality — rather than widespread misinformation — is the core issue impacting discernment.
Columbia Business School Study Leverages Modern Machine Learning Techniques to Link Founder Personality Traits to Positive and Negative Startup Outcomes Across a Venture's Life Cycle
Study Shows Spending Caps Prevent Overspending & Problem Gambling
New research from Professor Mohamed Hussein finds that political advertisers are spending big bucks on so-called meddle ads — but consumers aren't always buying it.
Discover the Universe with the Leader of the James Webb Space Telescope
Scott P. Willoughby is the vice president and program manager for the James Webb Space Telescope program at Northrop Grumman, which is currently on contract for the design, development and delivery of the Observatory to NASA's Goddard Space Flight Center.