The Secret to Getting Consumers to Trust Personalized Recommendations
Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
During a Columbia AI Summit satellite workshop, faculty shared cutting-edge research on the opportunities and challenges of AI in business decision-making.
Insights shared at Columbia University’s AI Summit show how the technology is redefining the creative process and influencing executive decision making.
The Digital Future Initiative kicked off its BIZTech Lectures series with a discussion exploring AI’s impact on business operations, financial efficiency, and technological adaptation.
A new study by Professor Lori Yue and her co-authors reveals how app developers acquiring smaller third-party apps in the iOS App Store create powerful synergies that discourage new competitors from entering the market.
Professors Stephan Meier and Todd Jick share their latest insights on how AI is reshaping the workplace and transforming the future of work, and why a human-centric approach is key to success.
In her book Mindmasters, Professor Sandra Matz shows how big data can offer key insights into the most intimate aspects of our psyche.
Analyzing the language of social media users reveals surprising predictors of fake news sharing, offering new strategies to curb misinformation and foster healthier online communities.
Leaders in the financial services industry are harnessing AI to increase productivity, enhance human decision-making, and drive innovation.
Using natural language processing, Professor Olivier Toubia and his co-researchers have found that the way people write, no matter the topic, can reveal clues about how well they might do in the future—whether in school, work, or other areas.