What's the dollar value of data? Traditional macroeconomic models fall short of answering this complex question — but new research is making strides.
LinkedIn Co-founder Reid Hoffman shares parallels between his own career and AI’s boom during a conversation with CBS Dean Costis Maglaras.
We explore how companies can transform the overwhelming influx of digital data into actionable intelligence for strategic decision-making.
CBS Professor Sandra Matz discusses the power of our digital footprint, its value as a marketing tool, and its unharnessed potential to shape our perspectives.
New tech is revolutionizing how founders think about the startup ecosystem.
Each year, Columbia Business School’s Bernstein Center for Leadership and Ethics supports the research of faculty and PhD students.
CBS’s Hongseok Namkoong discusses the challenges of operationalizing responsible AI and the ethical implications surrounding it.
At an event hosted by CBS's The Hub think tank, Professor Sandra Matz examines the algorithms that increasingly shape intricate digital profiles from our online activities.
Most Internet users support data protection, but protecting consumer privacy isn't as clear-cut as one might think. In this Q&A, CBS Professor Jacopo Perego delves into his research on this subject.
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.
As Vice President of Global Marketplace Insights at American Express, Christopher Frank leads the advertising, brand, and communications research and analytics group. Prior to joining American Express, he spent ten years at Microsoft as Senior Director in Corporate Marketing Research.
Paul has over 25 years of experience in strategic planning, new product development, acquisition integration, alliance management, and consultative sales. He is a systems thinker and business builder focused on making the complex simple, understanding where technology and innovation are headed, and helping to answer what it means for any business. In his current work with Google, he is unlocking the next generation of business value through cloud computing and related technologies.
