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Oded Netzer

Oded Netzer
Vice Dean for Research
Dean's Office
Arthur J. Samberg Professor of Business
Marketing Division
Areas of Expertise
AI and Business Analytics Digital Future Initiative Marketing
Contact
Office: 941 Kravis
Phone: (212) 8549024
E-mail: [email protected]
Links
Personal Website
Curriculum Vitae

Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation. More recently, his research focuses on leveraging unstructured data for business applications.

He is the author of the book Decisions over Decimals.

Professor Netzer published numerous papers in leading scholarly journals. His research won multiple awards including, ISMS Long-term Contribution Award, the John Little Best Paper Award, the Frank Bass Outstanding Dissertation Award, the Society for Consumer Psychology (SCP) Best Paper Award, and the George S. Eccles Research Fund Award. He serves on the editorial board of several leading journals including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, and International Journal of Research in Marketing.

Oded teaches several courses including the Core Marketing course, a course on Marketing Research, a course on Developing Quantitative Intuition (QI), a doctoral course on Empirical Models in Marketing, as well as several executive education programs. Professor Netzer has won the Columbia Business School Dean’s Award for Teaching Excellence, and the Columbia University GSAC Faculty Mentoring Award to commemorate excellence in the mentoring of Ph.D. students.

Professor Netzer is an Amazon Scholar. Additionally, he frequently consult to Fortune 500 companies and entrepreneurial organization on strategy, data-driven decision making, marketing research and extracting useful information from rich and thin data.

Education
BSc, Technion (Israel Institute of Technology), 1997; MSc, Stanford University, 2002; PhD, 2004
Joined CBS
2004

Featured Research

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Authors
Oded Netzer, Alain Lemaire, and Michal Herzenstein
Date
January 1, 2019
Format
Journal Article
Journal
Journal of Marketing Research

The authors present empirical evidence that borrowers, consciously or not, leave traces of their intentions, circumstances, and personality traits in the text they write when applying for a loan. This textual information has a substantial and significant ability to predict whether borrowers will pay back the loan above and beyond the financial and demographic variables commonly used in models predicting default.

Read More about When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach

Authors
Yael Karlinsky-Shichor and Oded Netzer
Date
Forthcoming
Format
Journal Article
Journal
Marketing Science
We propose a human-machine hybrid approach to automating decision making in high human-interaction environments and apply it in the business-to-business (B2B) retail context.
Read More about Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach

The Power of Brand Selfies

Authors
Jochen Hartmann, Mark Heitmann, Christina Schamp, and Oded Netzer
Date
December 1, 2021
Format
Journal Article
Journal
Journal of Marketing Research

Smartphones have made it nearly effortless to share images of branded experiences. This research classifies social media brand imagery and studies user response. Aside from packshots (standalone product images), two types of brand-related selfie images appear online: consumer selfies (featuring brands and consumers’ faces) and an emerging phenomenon the authors term “brand selfies” (invisible consumers holding a branded product).

Read More about The Power of Brand Selfies

Uniting the Tribes: Using Text for Marketing Insights

Authors
Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy Moe, Oded Netzer, and David Schweidel
Date
January 1, 2020
Format
Journal Article
Journal
Journal of Marketing

Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient.

Read More about Uniting the Tribes: Using Text for Marketing Insights

Mine Your Own Business: Market Structure Surveillance Through Text Mining

Authors
Oded Netzer, Ronen Feldman, Jacob Goldenberg, and Moshe Fresko
Date
May 1, 2012
Format
Journal Article
Journal
Marketing Science

Web 2.0 provides gathering places for internet users in blogs, forums, and chat rooms. These gathering places leave footprints in the form of colossal amounts of data regarding consumers' thoughts, beliefs, experiences, and even interactions. In this paper, we propose an approach for firms to explore online user-generated content and "listen" to what customers write about their and the competitors' products. Our objective is to convert the user-generated content to market structures and competitive landscape insights.

Read More about Mine Your Own Business: Market Structure Surveillance Through Text Mining

A Hidden Markov Model of Customer Relationship Dynamics

Authors
Oded Netzer, James Lattin, and V. Srinivasan
Date
March 1, 2008
Format
Journal Article
Journal
Marketing Science

This research models the dynamics of customer relationships using typical transaction data. Our proposed model permits not only capturing the dynamics of customer relationships but also incorporating the effect of the sequence of customer-firm encounters on the dynamics of customer relationships and the subsequent buying behavior. Our approach to modeling relationship dynamics is structurally different from existing approaches.

Read More about A Hidden Markov Model of Customer Relationship Dynamics

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Type
Journal Article
Dew, Ryan, Eva Ascarza, Oded Netzer, and Nachum Sicherman
. “Detecting Routines: Applications to Ridesharing CRM.”
Journal of Marketing Research
(Forthcoming).
Read More about Detecting Routines: Applications to Ridesharing CRM
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Type
Journal Article
Karlinsky-Shichor, Yael and Oded Netzer
. “Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach.”
Marketing Science
(Forthcoming).
Read More about Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
Download PDF on Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
Type
Journal Article
Schoenmueller, Verena, Oded Netzer, and Florian Stahl
. “Frontiers: Polarized America: From Political Polarization to Preference Polarization.”
Marketing Science: Frontiers
vol.
42
, no.
1
(January 31, 2023):
48
-
60
.
Read More about Frontiers: Polarized America: From Political Polarization to Preference Polarization
Download PDF on Frontiers: Polarized America: From Political Polarization to Preference Polarization
Type
Journal Article
Ebbes, Peter and Oded Netzer
. “Using Social Network Activity Data to Identify and Target Job Seekers.”
Management Science
vol.
68
, no.
4
(April 01, 2022):
3026
-
3048
.
Read More about Using Social Network Activity Data to Identify and Target Job Seekers
Download PDF on Using Social Network Activity Data to Identify and Target Job Seekers
Type
Journal Article
Chung, Jaeyeon, Gita Johar, Yanyan Li, Oded Netzer, and Matthew Pearson
. “Mining Consumer Minds: Downstream Consequences of Host Motivations for Home Sharing Platforms.”
Journal of Consumer Research
vol.
48
, no.
5
(February 01, 2022):
817
-
838
.
Read More about Mining Consumer Minds: Downstream Consequences of Host Motivations for Home Sharing Platforms
Download PDF on Mining Consumer Minds: Downstream Consequences of Host Motivations for Home Sharing Platforms
Type
Journal Article
Hartmann, Jochen, Mark Heitmann, Christina Schamp, and Oded Netzer
. “The Power of Brand Selfies.”
Journal of Marketing Research
vol.
58
, no.
6
(December 01, 2021):
1159
-
1177
.
Read More about The Power of Brand Selfies
Download PDF on The Power of Brand Selfies
Type
Journal Article
Du, Rex, David Schweidel, Oded Netzer, and Debanjan Mitra
. “Capturing Marketing Information to Fuel Growth.”
Journal of Marketing Research
vol.
85
, no.
1
(January 01, 2021):
163
-
183
.
Read More about Capturing Marketing Information to Fuel Growth
Download PDF on Capturing Marketing Information to Fuel Growth
Type
Journal Article
Schoenmueller, Verena, Oded Netzer, and Florian Stahl
. “The Polarity of Online Reviews: Prevalence, Drivers and Implications.”
Journal of Marketing Research
vol.
57
, (January 01, 2020):
853
-
877
.
Read More about The Polarity of Online Reviews: Prevalence, Drivers and Implications
Download PDF on The Polarity of Online Reviews: Prevalence, Drivers and Implications
Type
Journal Article
Berger, Jonah, Ashlee Humphreys, Stephan Ludwig, Wendy Moe, Oded Netzer, and David Schweidel
. “Uniting the Tribes: Using Text for Marketing Insights.”
Journal of Marketing
vol.
84
, (January 01, 2020):
1
-
25
.
Read More about Uniting the Tribes: Using Text for Marketing Insights
Download PDF on Uniting the Tribes: Using Text for Marketing Insights
Type
Journal Article
Netzer, Oded, Alain Lemaire, and Michal Herzenstein
. “When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications.”
Journal of Marketing Research
vol.
56
, (January 01, 2019):
960
-
980
.
Read More about When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
Download PDF on When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
Type
Journal Article
Ascarza, Eva, Oded Netzer, Neslin Scott, Zachery Anderson, Peter Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David Neal, Foster Provost, and Rom Schrift
. “In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions.”
Customer Needs and Solutions
vol.
5
, (March 01, 2018):
65
-
81
.
Read More about In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Download PDF on In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Type
Journal Article
Ascarza, Eva, Oded Netzer, and Bruce G. S. Hardie
. “Some Customers Would Rather Leave Without Saying Goodbye.”
Marketing Science
vol.
37
, (January 01, 2018):
54
-
77
.
Read More about Some Customers Would Rather Leave Without Saying Goodbye
Download PDF on Some Customers Would Rather Leave Without Saying Goodbye
Type
Journal Article
Li, Yang, Brett Gordan, and Oded Netzer
. “An Empirical Study of National vs. Local Pricing under Multimarket Competition.”
Marketing Science
vol.
37
, (January 01, 2018):
812
-
837
.
Read More about An Empirical Study of National vs. Local Pricing under Multimarket Competition
Type
Journal Article
Matz, Sandra and Oded Netzer
. “Using Big Data as a Window into Consumers' Psychology.”
Current Opinion in Behavioral Science
vol.
18
, (December 01, 2017):
7
-
12
.
Read More about Using Big Data as a Window into Consumers' Psychology
Download PDF on Using Big Data as a Window into Consumers' Psychology
Type
Journal Article
Sharpe Wessling, Kathryn, Joel Huber, and Oded Netzer
. “MTurk Character Misrepresentation: Assessment and Solutions.”
Journal of Consumer Research
vol.
44
, (June 01, 2017):
211
-
230
.
Read More about MTurk Character Misrepresentation: Assessment and Solutions
Download PDF on MTurk Character Misrepresentation: Assessment and Solutions
Type
Journal Article
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matt Danielson
. “Beyond the Target Customer: Social Effects of CRM Campaigns.”
Journal of Marketing Research
vol.
54
, (June 01, 2017):
347
-
363
.
Read More about Beyond the Target Customer: Social Effects of CRM Campaigns
Download PDF on Beyond the Target Customer: Social Effects of CRM Campaigns
Type
Journal Article
Toubia, Olivier and Oded Netzer
. “Idea Generation, Creativity, and Prototypicality.”
Marketing Science
vol.
36
, (January 01, 2017):
1
-
20
.
Read More about Idea Generation, Creativity, and Prototypicality
Download PDF on Idea Generation, Creativity, and Prototypicality
Type
Journal Article
Keinan, Anat, Ran Kivetz, and Oded Netzer
. “Functional Alibi.”
Journal of Academy of Consumer Research
vol.
1
, (October 01, 2016):
479
-
496
.
Read More about Functional Alibi
Download PDF on Functional Alibi
Type
Journal Article
Schrift, Rom, Ran Kivetz, and Oded Netzer
. “Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions.”
Journal of Experimental Psychology: General
vol.
145
, (January 01, 2016):
807
-
829
.
Read More about Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions
Download PDF on Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions
Type
Journal Article
Feldman, Ronen, Oded Netzer, Aviv Peretz, and Binyamin Rosenfeld
. “Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions.”
Proceedings of the 21st ACM SIGKDD International Conference of Knowledge Discovery and Data Mining
vol.
1
, (October 01, 2015):
1779
-
1788
.
Read More about Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions
Type
Journal Article
Lehmann, Donald, Oded Netzer, and Olivier Toubia
. “The Future of Quantitative Marketing: Results of a Survey.”
Customer Needs and Solutions
vol.
2
, (January 01, 2015):
5
-
18
.
Read More about The Future of Quantitative Marketing: Results of a Survey
Type
Journal Article
Zhang, Jonathan, Oded Netzer, and Asim Ansari
. “Dynamic Targeted Pricing in B2B Relationships.”
Marketing Science
vol.
33
, (May 01, 2014):
317
-
337
.
Read More about Dynamic Targeted Pricing in B2B Relationships
Download PDF on Dynamic Targeted Pricing in B2B Relationships
Type
Journal Article
Ansari, Asim, Ricardo Montoya, and Oded Netzer
. “Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach.”
Quantitative Marketing and Economics
vol.
10
, (December 01, 2012):
475
-
503
.
Read More about Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach
Download PDF on Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach
Type
Journal Article
De Jong, Martijn, Donald Lehmann, and Oded Netzer
. “State Dependence Effects in Surveys.”
Marketing Science
vol.
31
, (October 01, 2012):
838
-
854
.
Read More about State Dependence Effects in Surveys
Download PDF on State Dependence Effects in Surveys
Type
Journal Article
Netzer, Oded, Ronen Feldman, Jacob Goldenberg, and Moshe Fresko
. “Mine Your Own Business: Market Structure Surveillance Through Text Mining.”
Marketing Science
vol.
31
, (May 01, 2012):
521
-
543
.
Read More about Mine Your Own Business: Market Structure Surveillance Through Text Mining
Download PDF on Mine Your Own Business: Market Structure Surveillance Through Text Mining
Type
Journal Article
Schrift, Rom, Oded Netzer, and Ran Kivetz
. “Complicating Choice.”
Journal of Marketing Research
vol.
48
, (April 01, 2011):
308
-
326
.
Read More about Complicating Choice
Download PDF on Complicating Choice
Type
Journal Article
Netzer, Oded and V. Srinivasan
. “Adaptive Self-Explication of Multi-Attribute Preferences.”
Journal of Marketing Research
vol.
48
, (February 01, 2011):
140
-
156
.
Read More about Adaptive Self-Explication of Multi-Attribute Preferences
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Type
Journal Article
Micu, Anca, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, and Joel Robinson
. “Guest Editorial: The Shape of Marketing Research in 2021.”
Journal of Advertising Research
vol.
51
, (January 01, 2011):
213
-
221
.
Read More about Guest Editorial: The Shape of Marketing Research in 2021
Download PDF on Guest Editorial: The Shape of Marketing Research in 2021
Type
Journal Article
Montoya, Ricardo, Oded Netzer, and Kamel Jedidi
. “Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.”
Marketing Science
vol.
29
, (January 01, 2010):
909
-
924
.
Read More about Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Download PDF on Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Type
Journal Article
Netzer, Oded, James Lattin, and V. Srinivasan
. “A Hidden Markov Model of Customer Relationship Dynamics.”
Marketing Science
vol.
27
, (March 01, 2008):
185
-
204
.
Read More about A Hidden Markov Model of Customer Relationship Dynamics
Download PDF on A Hidden Markov Model of Customer Relationship Dynamics
Type
Journal Article
Feldman, Ronen, Moshe Fresko, Jacob Goldenberg, Oded Netzer, and Lyle Ungar
. “Using Text Mining to Analyze User Forums.”
Proceedings of the International Conference on Service Systems and Service Management
vol.
1
, (January 01, 2008):
686
-
690
.
Read More about Using Text Mining to Analyze User Forums
Type
Journal Article
Kivetz, Ran, Oded Netzer, and Rom Schrift
. “The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science.”
Journal of Consumer Psychology
vol.
18
, (January 01, 2008):
179
-
186
.
Read More about The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science
Download PDF on The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science
Type
Journal Article
Netzer, Oded, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, and Vithala Rao
. “Beyond Conjoint Analysis: Advances in Preference Measurement.”
Marketing Letters
vol.
19
, (January 01, 2008):
337
-
354
.
Read More about Beyond Conjoint Analysis: Advances in Preference Measurement
Download PDF on Beyond Conjoint Analysis: Advances in Preference Measurement
Type
Journal Article
Feldman, Ronen, Moshe Fresko, Jacob Goldenberg, Oded Netzer, and Lyle Ungar
. “Extracting Product Comparisons from Discussion Boards.”
Proceedings of the 2007 IEEE International Conference on Data Mining
vol.
1
, (October 01, 2007):
469
-
474
.
Read More about Extracting Product Comparisons from Discussion Boards
Type
Journal Article
Kivetz, Ran, Oded Netzer, and V. Srinivasan
. “Alternative Models for Capturing the Compromise Effect.”
Journal of Marketing Research
vol.
41
, (August 01, 2004):
237
-
57
.
Read More about Alternative Models for Capturing the Compromise Effect
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Type
Journal Article
Kivetz, Ran, Oded Netzer, and V. Srinivasan
. “Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects.”
Journal of Marketing Research
vol.
41
, (August 01, 2004):
262
-
68
.
Read More about Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
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Type
Working Paper
Netzer, Oded, Nicolas Padilla, and Ricardo Montoya
. Heterogeneity in HMMs: Allowing for Heterogeneity in the Number of States. June 01, 2019.
Read More about Heterogeneity in HMMs: Allowing for Heterogeneity in the Number of States
Type
Working Paper
Schahar, Ron, Lev Muchnik, and Oded Netzer
. Sell Me a Story: On the Role of Conflict, and Other Story Elements, in Ads’ Success. September 27, 2023.
Read More about Sell Me a Story: On the Role of Conflict, and Other Story Elements, in Ads’ Success
Type
Working Paper
Duani, Nofar, Travis Tae Oh , and Oded Netzer
. Empowering Consumer Behavior Researchers with Generative AI. September 27, 2023.
Read More about Empowering Consumer Behavior Researchers with Generative AI
Download PDF on Empowering Consumer Behavior Researchers with Generative AI
Type
Working Paper
Netzer, Oded
. Diversity in Advertising in Times of Racial Unrest. September 27, 2023.
Read More about Diversity in Advertising in Times of Racial Unrest
Download PDF on Diversity in Advertising in Times of Racial Unrest
Type
Book
Frank, Christopher, Paul Magnone, and Oded Netzer
. Decisions Over Decimal: Balancing Intuition and Information. 
New York
:
Wiley
, 2022.
Read More about Decisions Over Decimal: Balancing Intuition and Information
Type
Chapter
Netzer, Oded, Peter Ebbes, and Tammo Bijmolt
. “Hidden Markov Models in Marketing.” In
Advance Techniques and Methods to Model Markets
, edited by
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, and Koen H. Pauwels
,
New York
:
Springer
, Forthcoming.
Read More about Hidden Markov Models in Marketing
Download PDF on Hidden Markov Models in Marketing
Type
Chapter
Hartmann, Jochen and Oded Netzer
. “Natural Language Processing in Marketing.” In
Artificial Intelligence in Marketing, Review of Marketing Research
, edited by
Olivier Toubia and K. Sudhir
,
191
-
215
.
Emerald
, 2023.
Read More about Natural Language Processing in Marketing
Download PDF on Natural Language Processing in Marketing
Type
Chapter
Moe, Wendy, Oded Netzer, and David Schweidel
. “Social Media and User Generated Content Analysis.” In
Handbook of Marketing Decision Models
, edited by
Berend Wierenga and Ralf van der Lans
,
New York
:
Springer
, 2016.
Read More about Social Media and User Generated Content Analysis
Download PDF on Social Media and User Generated Content Analysis
Type
Chapter
Montoya, Ricardo, Oded Netzer, and Kamel Jedidi
. “Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.” In
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little
, edited by
John R. Hauser and Glen L. Urban
,
175
-
210
.
Cambridge
:
MIT Press
, 2016.
Read More about Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Type
Chapter
Feldman, Ronen, Moshe Fresko, Jacob Goldenberg, Oded Netzer, and Lyle Ungar
. “Analyzing Product Comparisons on Discussion Boards.” In
Language, Culture, Computation: Computing -- Theory and Technology
,
399
-
408
.
Berlin, Heidelberg
:
Springer-Verlag
, 2014.
Read More about Analyzing Product Comparisons on Discussion Boards
Type
Chapter
Montoya, Ricardo, Oded Netzer, and Kamel Jedidi
. “Dynamic Marketing Mix Allocation for Long-Term Profitability.” In
Festschrift to Honor John D. C. Little
,
Ann Arbor, MI
:
INFORMS
, 2010.
Read More about Dynamic Marketing Mix Allocation for Long-Term Profitability
Download PDF on Dynamic Marketing Mix Allocation for Long-Term Profitability
  • Courses
  • Case Studies
Type
Course
B5601: Marketing Strategy
View Course on Marketing Strategy
Type
Course
B7676: Leading in a Data-Driven World: Developing Quantitative Intuition (QI)
View Course on Leading in a Data-Driven World: Developing Quantitative Intuition (QI)
Type
Course
B8693: A Closer Look at the Start-Up Nation
View Course on A Closer Look at the Start-Up Nation
Type
Case Study
Ansari, Asim, Silvia Bellezza, Oded Netzer, and Olivier Toubia
. Chirpin’ Tavern’s Coupon Promotion. 
New York
:
Columbia Business School CaseWorks
, 2021.
Read More about Chirpin’ Tavern’s Coupon Promotion
Type
Case Study
Johar, Gita and Oded Netzer
. Myanmar in 2020: Mobile Telecommunication and Mobile Financial Services. 
New York
:
Columbia Business School CaseWorks
, 2020.
Read More about Myanmar in 2020: Mobile Telecommunication and Mobile Financial Services
Type
Case Study
Johar, Gita, Oded Netzer, and Alexandre Liege
. Launching Mobile Financial Services in Myanmar: The Case of Ooredoo. 
Columbia CaseWorks
:
Columbia Business School
, 2015.
Read More about Launching Mobile Financial Services in Myanmar: The Case of Ooredoo
Type
Case Study
Netzer, Oded
. Starbucks in the New Millennium. 
New York
:
Columbia Business School CaseWorks
, 2014.
Read More about Starbucks in the New Millennium
Type
Case Study
Netzer, Oded
. Generating Perceptual Maps from Social Media Data. 
New York
:
Columbia Business School CaseWorks
, 2014.
Read More about Generating Perceptual Maps from Social Media Data
Type
Case Study
Netzer, Oded and Rajan Sambandam
. Apple vs. Samsung: The $2 Billion Case. 
New York
:
Columbia Business School CaseWorks
, 2014.
Read More about Apple vs. Samsung: The $2 Billion Case
Type
Case Study
Netzer, Oded
. Using Social Media Data to Track the Effectiveness of a Communications Campaign. 
New York
:
Columbia Business School CaseWorks
, 0014.
Read More about Using Social Media Data to Track the Effectiveness of a Communications Campaign
  • Awards & Honors
Date
2021

2021, EMAC-Sheth Foundation Sustainability Research Competition

Date
2021

Winner, 2021 ISMS Don Morison Long Term Impact Award

Date
2019

Finalist, 2019 Robert D. Buzzell Best Paper Award

Date
2019

Finalist, 2019 Paul E. Green Best Paper Award

Date
2017

Marketing Science Institute, Scholar Program 2018

Date
2017

Finalist, 2017, Gary L. Lilian ISMS_MSI Practice Prize Award

Date
2017

Finalist, 2017 Paul E. Green Best Paper Award

Date
2017

Winner, 2017 John Little Best Paper Award

Date
2017

2016-17 Columbia University GSAC Faculty Mentoring Award

Date
2016

Finalist, 2016 William F. O'Dell Award

Date
2015

Finalist, 2015 Frank M. Bass Outstanding Dissertation Award

Date
2014

Winner, 2014 ISMS Long Term Impact award

Date
2014

Finalist, 2014 John Little Best Paper Award

Date
2014

Finalist, 2014 Frank M. Bass Outstanding Dissertation Award

Date
2012

2012 George S. Eccles Research Fund Award

Date
2011

Marketing Science Institute, Young Scholar Program, 2011

Date
2010

Columbia Business School Dean’s Award for Teaching Excellence, 2010

Date
2010

Best Competitive Paper Award, Society for Consumer Psychology (SCP), Winter Conference, 2010.

Date
2009

Finalist, 2009 William O’Dell Best Paper Award

Date
2008

Winner, 2008 John Little Best Paper Award

Date
2008

Winner, 2008 Frank M. Bass Outstanding Dissertation Award

Date
2005

Finalist, 2005 Paul E. Green Best Paper Award

Date
2002

Honorable Mention, Alden G. Clayton Doctoral Dissertation Competition

Date
2020

Finalist, 2020 Paul E. Green Best Paper Award

  • In the Media
  • Ideas
  • Research In Brief
  • Press Releases
Type
In the Media

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Fast Company
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iHeart Radio
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Columbia Business Magazine
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Research In Brief

A New Dimension of Customer Management: Measure Customer Routineness

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