Leaders warn of a “new era” where robots threaten the future of humans in the workplace. However, the risks presented by artificial intelligence at work have a simple solution: a framework where humans can ensure that “systems always act fairly and ethically.” Responsible AI, Columbia Business School Professor Oded Netzer said in an interview with Business Insider, requires having humans in the mix.
“We need to have humans involved in the training, and even code ahead of time, how machines should act in times of a moral quandary,” he said. As the Arthur J. Samberg Professor of Business and Vice Dean for Research, Netzer has previously shared his expertise regarding AI for Business Insider, as well as for Entrepreneur.com and The Hustle.
Read more about how experts recommend balancing AI and human intelligence at work and how ethics teams can ensure the safety of AI.
Mentioned Faculty

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.