Are you ready for the rise of AI in your industry? Columbia Business School Professor Oded Netzer shares his thoughts on AI’s impact on the workplace in a Business Insider feature.
Netzer discusses how AI tools like ChatGPT are changing the way we work, handling everything from coding and drafting emails to creating legal documents. While some are concerned that AI will replace jobs, Netzer argues that AI is more a tool to enhance work rather than fully replace roles, and its ability to automate mundane tasks allows workers to focus on more complex and creative responsibilities.
Netzer advises that companies and employees rethink job roles by breaking them into tasks and determining which can be improved by AI and which still require human input. As businesses continue to adapt, understanding how to take advantage of AI’s strengths without losing the human element will be key in staying competitive.
Read the full article for more.
Mentioned Faculty

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.