Authors Wendy Moe, Oded Netzer, and David Schweidel Format Chapter Publication Date January 1, 2016 Book Handbook of Marketing Decision Models Full Citation Moe, Wendy, Oded Netzer, and David Schweidel. “Social Media and User Generated Content Analysis.” In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, New York: Springer, 2016.
Full Citation Moe, Wendy, Oded Netzer, and David Schweidel. “Social Media and User Generated Content Analysis.” In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, New York: Springer, 2016.