Authors Wendy Moe, Oded Netzer , and David Schweidel Format Chapter Publication Date January 1, 2016 Book Handbook of Marketing Decision Models Full Citation Moe, Wendy, Oded Netzer , and David Schweidel. “Social Media and User Generated Content Analysis.” In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, New York: Springer, 2016.
Full Citation Moe, Wendy, Oded Netzer , and David Schweidel. “Social Media and User Generated Content Analysis.” In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, New York: Springer, 2016.