How Gen AI Is Transforming Market Research
Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally.
Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally.
In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.
New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.
A Columbia Business School study shows that experiencing a recession in young adulthood leads to lasting support for wealth redistribution—but mostly for one’s own group.
The Corcoran Group founder and Shark Tank star shared practical strategies for building resilience and driving innovation during a presentation at Columbia Business School’s Alleycon conference.
New research from Columbia Business School reveals that high-skilled immigrants, including H-1B visa holders, don’t take jobs from native-born workers—instead, they fuel entrepreneurship, innovation, and economic growth, particularly in diverse communities.
Listen to the European Union’s Commissioner for Climate Action discuss the solutions and challenges on his agenda as he embarks on a new five-year term.
In this episode of Columbia Bizcast, the CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.
In this episode of Columbia Bizcast, the technology visionary joins Dean Costis Maglaras to discuss the future of the AI industry and share insights and lessons from building his tech company into a $1 trillion giant.
Using natural language processing, Professor Olivier Toubia and his co-researchers have found that the way people write, no matter the topic, can reveal clues about how well they might do in the future—whether in school, work, or other areas.
New research by Columbia Business School faculty shows how increasing the number of high-skilled immigrants can spur regional entrepreneurship and economic growth without the cost of other economy-boosting strategies.
A new paper co-authored by Professor Pierre Yared shows how geopolitical strength and financial privilege reinforce each other, with implications ranging from interest rates to national security.
Research by Professor Mohamed Hussein uncovers the social cost of engaging with opposing political views, offering new insights into America’s growing partisan divide and what it means for fostering cooperation.
A CBS study uses large-scale data to better estimate where money in Europe comes from — and where it goes.
Rita McGrath is a best-selling author, a sought-after advisor and speaker, and a longtime faculty member at Columbia Business School.
Dan Wang is Lambert Family Professor of Social Enterprise and (by courtesy) Sociology at Columbia Business School, where he is also the Co-Director of the Tamer Institute for Social Enterprise and Climate Change. His research examines how social networks drive social and economic transformation through the analysis of global migration, social movements, organizational innovation, and entrepreneurship.
Op-ed
Paul Ingram is the Kravis Professor of Business at the Columbia Business School. He has received Columbia’s highest recognition for teaching, the Presidential Award for Excellence in Teaching, as well as the Dean’s Award for Teaching Excellence, and thirteen teaching awards voted by graduating students at Columbia and Cornell Universities. He was the first professor from the Columbia Business School to serve as a Provost’s Senior Faculty Teaching Scholar, a role at Columbia University for exceptional teachers who are also distinguished researchers.
For 29 years Michael has invested directly at the security level and indirectly as an asset allocator in traditional and alternative asset classes. He is a Managing Director, Head of Hedge Funds and Alternative Alpha, and on the Investment Committee at APG, a world leader in Environmental, Social and Governance Investing. Previously he was the Chief Investment Officer at MOV37 and Protege Partners.
Dr. Shang-Jin Wei is N.T. Wang Professor of Chinese Business and Economy and Professor of Finance and Economics at Columbia University’s Graduate School of Business and School of International and Public Affairs.