Digital twins stumble on surveys but may pay off in the field: Here’s why
Columbia Business School research explains the effectiveness gap in digital twins and what it takes to make them work.
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AI widens the gap between high and low performers
New research on small business owners in Kenya finds that getting value from AI depends not just on access, but on how users evaluate and apply its advice.
Why social media engagement doesn't always measure success
New research shows that social media campaigns may inadvertently favor wealthier users over poorer ones, illustrating how commonly used metrics can undermine real-world goals.
Why ‘be yourself’ messaging can push job seekers away
An emphasis on authenticity can repel the employees it hopes to attract, unless employers are committed and follow through.
Sorry, the 90s are officially vintage now
True vintage products are moderately aged, iconic, and scarce, according to new research from Columbia Business School that defines vintage style.
The data center dilemma: The U.S. could 'be in a recession' without them, but they pose a significant risk to the financial system
Behind the technology lies a vast physical infrastructure buildout that is reshaping capital markets and creating new vulnerabilities.
'Creative' punishments for offenders feel more just and effective than traditional ones, research finds
Punishments tailored to the offense itself are viewed as more humane, more appropriate, and more likely to prevent repeat bad behavior than traditional penalties, according to a new study.
Why courting outrage on social media can backfire
Negative comments on social media posts may create initial buzz but often result in a bust for the bottom line.
Why better AI doesn't always mean better outcomes
Users who adapt their prompting strategies can capture dramatically more value when generative AI tools improve, especially on tasks that require precision and control.
The hidden cost of fitting in
Distancing yourself from your identity can cause serious psychological harm.
What nearly 80,000 earnings calls reveal about executive leadership
Leaders who ‘pass the mic’ to their colleagues and show cooperation during meetings are more likely to be promoted to CEO on average, according to new Columbia Business School research.
Markets learn the most when executives are forced to improvise
A new study using a language-based model finds that “curveball questions” can force executives off script, revealing signals investors quickly seize on.