The paper “Detecting Routines: Applications to Ridesharing CRM” explores the importance of understanding consumer routines and the impact they have on customer behavior and profitability. The study was co-authored by Oded Netzer and Nachum Sicherman of Columbia Business School.
This paper from Columbia Business School, “Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products,” explores marketing solutions to some consumers’ resistance towards autonomous products. The study was co-authored by Emanuel de Bellis of University of St. Gallen, Gita Johar of Columbia Business School, and Nicola Poletti of Cada.
Co-authored by John B. Donaldson of Columbia Business School, “The Macroeconomics of Stakeholder Equilibria,” proposes a model for a purely private, mutually beneficial financial agreement between worker and firm that keeps decision-making in the hands of stockholders while improving the employment contract for employees.
The paper “Detecting Routines: Applications to Ridesharing CRM” explores the importance of understanding consumer routines and the impact they have on customer behavior and profitability. The study was co-authored by Oded Netzer and Nachum Sicherman of Columbia Business School.
The paper from Columbia Business School, “The impact of paid family leave on employers: evidence from New York,” explores the impact of paid family leave on employer ratings of employee performance and the ease of handling employee absences. The study was co-authored by Ann P. Bartel of Columbia Business School.
The paper from Columbia Business School, “Learning or Playing? The Effect of Gamified Training On Employee Performance,” explores the impact of gamified learning on business outcomes. The study was co-authored by Ryan W. Buell of Harvard Business School, Wei Cai of Columbia Business School, and Tatiana Sandino of Harvard Business School.
Globally, there is a massive gap between concern for climate change and the support needed to address these concerns, including to meet important sustainability goals. Participation in a climate prediction market—where individuals forecast future climate outcomes and have the opportunity to place bets and earn money along the way—shows promise as a way to change attitudes, knowledge, and behavior related to climate change.
The paper from Columbia Business School, “Rise of New Conglomerates,” explores the unique strategies of internet-enabled conglomerates and why and how these approaches differ from the traditional conglomerate. The study was authored by Kathryn Harrigan of Columbia Business School.