The hidden guilt behind abandoning your online shopping cart
Carts filled with more indulgent products can increase consumer guilt and make shoppers more likely to walk away without buying, according to new research from Columbia Business School.
Latest Briefs
The hidden guilt behind abandoning your online shopping cart
Carts filled with more indulgent products can increase consumer guilt and make shoppers more likely to walk away without buying, according to new research from Columbia Business School.
Why voters may reward candidates who break with their own party
Voters may tolerate candidates who break with their own party when they believe doing so could improve their party’s chances of winning.
Why voters may reward candidates who break with their own party
Voters may tolerate candidates who break with their own party when they believe doing so could improve their party’s chances of winning.
Novelty can keep people from trying. It can also keep them coming back.
New research analyzing 57,000 dishes offers a recipe for creativity, showing why the best ideas balance novelty with coherence.
Novelty can keep people from trying. It can also keep them coming back.
New research analyzing 57,000 dishes offers a recipe for creativity, showing why the best ideas balance novelty with coherence.
Where startups should test to scale
Should companies test products in their familiar, local pond or in the new market where they want to scale?
Where startups should test to scale
Should companies test products in their familiar, local pond or in the new market where they want to scale?
Ending extreme poverty may cost less than you think
Targeted cash transfers totaling just 0.3% of global GDP could reduce global extreme poverty to about 1%, according to new research.
Ending extreme poverty may cost less than you think
Targeted cash transfers totaling just 0.3% of global GDP could reduce global extreme poverty to about 1%, according to new research.
Digital twins stumble on surveys but may pay off in the field: Here’s why
Columbia Business School research explains the effectiveness gap in digital twins and what it takes to make them work.
Digital twins stumble on surveys but may pay off in the field: Here’s why
Columbia Business School research explains the effectiveness gap in digital twins and what it takes to make them work.