Your Data is the New Capital
A new economic model shows how companies accumulate your information the way they once accumulated factories—and how that changes what you pay.
Latest Briefs
Why Some Bosses Are Bullies
Misguided beliefs about how relationships work can quietly drive dominant behavior – and spark distrust from employees.
A Novel Way to Capture the Complexity of Taste
New research shows how a cutting-edge mathematical model can help businesses make more personalized recommendations for consumers.
Is Gender-Fluid Fashion Repackaging Male Style?
New research finds that gender-fluid products overwhelmingly feature masculine markers— revealing how even inclusive trends can reflect old power dynamics.
AI Breaks Down in Inventory Management—is the Fix Right in Front of Us?
AI promised to revolutionize inventory management, but often falls short. Combining AI with basic inventory logic could be the fix.
Are Your New Year's Goals Getting in the Way of Progress?
New research shows that once we start pursuing a goal, we may cling to the wrong strategy even when a better one is right in front of us.
Management Reform that Saves Lives
New evidence from Chile suggests hospital leadership choices can mean the difference between life and death for patients.
AI Can Read the Room Better Than You Think
AI can decode thousands of online reviews to reveal what customers really care about—and what businesses should fix first.
Why Business Rivals Join Forces
Alliances between fierce competitors are quietly setting innovation standards, influencing regulation, and shaping society itself. A new framework by Columbia Business School Professor Lori Yue is helping us to understand how.
AI Is Making You Boring
Columbia Business School research by Sandra Matz shows how AI agents make human choices more predictable and less unique, raising concerns about individuality, diversity, and creativity in the age of automation.
3 Keys to Creating Memorable Consumer Experiences
Why do some consumer experiences feel unforgettable? Columbia Business School research finds that uniqueness, meaningfulness, and authenticity are the three key ingredients that make moments stand out. Discover how these insights can help brands design more impactful experiences.
How Political Polarization Is Changing Consumer Behavior and Brand Choices
New Columbia Business School research reveals how political polarization reshapes consumer preferences, brand loyalty, and purchase decisions.