Authors Ron Schahar, Lev Muchnik, and Oded Netzer Format Working Paper Full Citation Schahar, Ron, Lev Muchnik, and Oded Netzer. Sell Me a Story: On the Role of Conflict, and Other Story Elements, in Ads’ Success. August 22, 2026.
Full Citation Schahar, Ron, Lev Muchnik, and Oded Netzer. Sell Me a Story: On the Role of Conflict, and Other Story Elements, in Ads’ Success. August 22, 2026.