Authors Ron Schahar, Lev Muchnik, and Oded Netzer Format Working Paper Full Citation Schahar, Ron, Lev Muchnik, and Oded Netzer . Sell Me a Story: On the Role of Conflict, and Other Story Elements, in Ads’ Success. June 20, 2024.
Full Citation Schahar, Ron, Lev Muchnik, and Oded Netzer . Sell Me a Story: On the Role of Conflict, and Other Story Elements, in Ads’ Success. June 20, 2024.