Donald Lehmann

George E. Warren Professor Emeritus of Business: Marketing Division

Areas of Expertise: Brand and Product Management Consumer Behavior Marketing

Contact: Office: 726 Kravis; Phone: (212) 8543465; E-mail: [email protected]

Links: Curriculum Vitae

Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research, former executive director (1993–1995, 2001–2003) of the Marketing Science Institute, and former co-editor of the International Journal of Research in Marketing. He is a fellow of AMA, ACR, and ISMS.