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Faculty
Donald Lehmann

Donald Lehmann

George E. Warren Professor Emeritus of Business: Marketing Division

Areas of Expertise: Brand and Product Management, Consumer Behavior, Marketing

Contact: Office: 726 Kravis; Phone: (212) 8543465; E-mail: [email protected]

Links: Curriculum Vitae

Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research, former executive director (1993–1995, 2001–2003) of the Marketing Science Institute, and former co-editor of the International Journal of Research in Marketing. He is a fellow of AMA, ACR, and ISMS.

Education: BS, Union, 1966; MSIA, Purdue, 1967; PhD, 1969

Joined CBS: 1969

All Activities

Research
Teaching
Awards and Honors
Press
CaseWorks

Journal articles
Working papers
Articles
Books
Chapters

Journal Article

Fan, Tingting, Peter N. Golder, and Donald Lehmann

. “Innovation and New Products Research: A State-of-the-Art Review.”

Models for Managerial Decision-Making

(June 01, 2023).

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Journal Article

Golder, Peter and Donald Lehmann

. “New Products Research.” (January 01, 2023).

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Journal Article

Koushyar, Rajavi, Donald Lehmann , Kevin Lane Keller, and Alireza Golmohammadi

. “How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category, and Country-Level Moderators.” (November 01, 2022).

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Journal Article

Rajavi, Koushyar, Donald Lehmann , Kevin Lane Keller, and Alireza Golmohammadi

. “Ad Expenditures and Perceived Quality: A Replication and Extension.” (August 24, 2022).

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Journal Article

Chung, Jaeyeon, Donald Lehmann , Leonard Lee, and Claire I. Tsai

. “Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities.” (July 25, 2022).

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Journal Article

Lehmann, Donald

. “Benefits and Limitations of Multi-Item Scales.” (July 12, 2022).

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Journal Article

Katsikeas, Constantine S., Shilpa Madan, C. Miguel Brendl, Bobby J. Calder, Donald Lehmann , Hans Baumgartner, Bert Weijters, Mo Wang, Chengquan Huang, and Joel Huber

. “Commentaries on ‘Scale Use and Abuse: Toward Best Practices in the Deployment of Scales.” (July 12, 2022).

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Journal Article

Swaminathan, Vanitha, Sayan Gupta, Kevin Lane Keller, and Donald Lehmann

. “Brand Actions and Financial Consequences: a Review of Key Findings and Directions for Future Research.” (July 01, 2022).

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Journal Article

Lehmann, Donald

. “Reflections of an Accidental Academic: a 50-Year Journey.” (March 07, 2022).

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Journal Article

Biswas, , Dipayan, Donald Lehmann , and Lauren Labrecque

. “Effects of Sequential Sensory Cues on Food Taste Perception: Cross-Modal Interplay Between Visual and Olfactory Stimuli.” (February 22, 2021).

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Journal Article

Kopalle, Praveen and Donald Lehmann

. “Big Data, Marketing Analytics, and Public Policy: Implications for Health Care.” (February 19, 2021).

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Journal Article

Rooderkerk, Robert P. and Donald Lehmann

. “Incorporating Consumer Product Categorizations into Shelf Layout Design.” (November 26, 2020).

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Journal Article

Lehmann, Donald

. “Macro Marketing comes of Age.” (September 01, 2020).

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Journal Article

Bertini, Marco, Stefan Buehler, Daniel Halbheer, and Donald Lehmann

. “Carbon Footprinting and Pricing Under Climate Concerns.” (July 07, 2020).

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Journal Article

Sozuer, S., G.S. Carpenter, P.K. Kopalle, L.M. McAlister, and Donald Lehmann

. “The Past, Present, and Future of Marketing Strategy.” (July 04, 2020).

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Journal Article

Malter, M.S., M.B. Holbrook, E.B. Kahn, J.R. Parker, and Donald Lehmann

. “The Past, Present, and Future of Consumer Research.” (June 13, 2020).

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Journal Article

Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and Donald Lehmann

. “The Past, Present, and Future of Customer Management.” (June 09, 2020).

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Journal Article

Wertenbrock, Klaus, Rom Y. Schrift, Joseph W. Alba, Alexandra Barasch Barasch, Amit Bhattacharjee, Markus Geisler, Joshua Knabe, Donald Lehmann , Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmi Zheng, and Yonat Zvebner

. “Autonomy in Consumer Choice.” (June 08, 2020).

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Journal Article

Ding, Y., W.S. DeSarbo, D.M. Hanssens, K. Jedid, J.G. Lynch, Jr., and Donald Lehmann

. “The Past, Present, and Future of Measurements and Methods in Marketing Analysis.” (June 08, 2020).

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Journal Article

Lee, B.C, C. Moorman, C.P. Moreau, A.T. Stephen, and Donald Lehmann

. “The Past, Present, and Future of Innovation Research.” (June 06, 2020).

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Journal Article

Oh, T.T, K.L. Keller, S.A. Neslin, D.J. Reibstein, and Donald Lehmann

. “The Past, Present, and Future of Brand Research.” (June 04, 2020).

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Journal Article

Lehmann, Donald

. “The Evolving World of Research in Marketing and the Blending of Theory and Data.” (March 01, 2020).

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Journal Article

Lehmann, Donald

. “The Evolving World of Research in Marketing and the Blending of Theory and Data.” (January 21, 2020).

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Journal Article

MacInnis, Deborah, Vicki Morwitz , Simona Botti, Donna Hoffman, Robert Kozinets, Donald Lehmann , John Lynch, and Connie Pechmann

. “Creating Boundary-Breaking Marketing-Relevant Consumer Research.”

Journal of Marketing

vol.

, (January 01, 2020):

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Journal Article

Kopalle, Praveen, Hannu Kuusela, and Donald Lehmann

. “The Role of Intuition in CEO Acquisition Decisions.” (January 01, 2020).

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Journal Article

Moldovan, Sarit, Yael Steinhart, and Donald Lehmann

. “Propagators, Creativity, and Informativeness: What Helps Ads Go Viral.” (August 01, 2019).

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Journal Article

Castelo, Noah, Martin Bos, and Donald Lehmann

. “Task Dependent Algorithm Aversion.” (July 15, 2019).

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Journal Article

Castelo, Noah and Donald Lehmann

. “Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology.” (March 26, 2019).

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Journal Article

Whitler, Kimberly A, Ryan Krause, and Donald Lehmann

. “When and How Board Members with Marketing Experience Facilitate Firm Growth.” (September 01, 2018).

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Journal Article

Lehmann, Donald

. “What Makes a New Product Successful?” (May 01, 2018).

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Journal Article

Parker, Jeffrey, Kevin Lane Keller, Donald Lehmann , and Martin Schleicher

. “Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?”

Journal of the Academy of Marketing Science

vol.

, (March 01, 2018):

300

316

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Journal Article

Lee, Leonard, J, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert Van Ittersum, Barbara Kahn, Ajay Kalra, Donald Lehmann , Leigh M. McAlister, Venkatest Shankar, and Claire I. Tsai

. “From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.” (January 03, 2018).

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Journal Article

Lehmann, Donald and Russell Winer

. “The Role and Impact of Reviewers on the Marketing Discipline.”

Journal of the Academy of Marketing Science

vol.

, (September 01, 2017):

587

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Journal Article

Albrecht, Carmen-Maria, Nicola Stokburger-Sauer, David Sprott, and Donald Lehmann

. “Adolescents' Perceived Brand Deprivation Stress and Its Implications for Corporate and Consumer Well-Being.”

Psychology and Marketing

vol.

, (August 01, 2017):

807

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Journal Article

Lehmann, Donald

. “Creating and Writing Effective Research.”

Journal of Global Scholars of Marketing Science

(June 14, 2017):

171

179

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Journal Article

Lehmann, Donald and Jeffrey Parker

. “Disadoption.”

AMS Review

vol.

, (June 07, 2017):

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Journal Article

Lehmann, Donald and Russell S. Winer

. “The Role and Impact of Reviewers on the Marketing Discipline.” (January 16, 2017).

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Journal Article

Albrecht, Carmen-Maria, Stefan Hattula, and Donald Lehmann

. “The Relationship between Consumer Shopping Stress and Purchase Abandonment in Task-Oriented and Recreation-Oriented Consumers.”

Journal of the Academy of Marketing Science

vol.

, (January 01, 2017):

720

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Journal Article

Stephen, Andrew T. and Donald Lehmann

. “How Word-of-Mouth Transmission Encouragement Affects Consumers' Transmission Decisions, Receiver Selection, and Diffusion Speed.”

International Journal of Research in Marketing

vol.

, (December 01, 2016):

755

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Journal Article

Parker, Jeffrey, Donald Lehmann , and Yi Xie

. “Decision Comfort.”

Journal of Consumer Research

vol.

, (June 01, 2016):

113

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Journal Article

Eisend, Martin and Donald Lehmann

. “Assessing the Enduring Impact of Influential Papers.”

Marketing Letters

vol.

, (March 01, 2016):

115

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Journal Article

Lynch, John G. Jr, Eric T. Bradlow, Joel C. Huber, and Donald Lehmann

. “Reflections on the Replication Corner: In Praise of Conceptual Replications.” (December 01, 2015).

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Journal Article

Kopalle, Praveen and Donald Lehmann

. “The Truth Hurts: How Customers May Lose from Honest Advertising.” (September 12, 2015).

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Journal Article

Jedidi, Kamel, Tolga Bilgicer, Donald Lehmann , and Scott Neslin

. “Social Contagion and Customer Adoption of New Sales Channels.”

Journal of Retailing

vol.

, (June 01, 2015):

254

271

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Journal Article

Lehmann, Donald

. “Marketing and Organic Revenue Growth.”

GfK Marketing Intelligence Review

(May 15, 2015):

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Journal Article

Böckenholt, Ulf and Donald Lehmann

. “On the Limits of Research Rigidity: The Number of Items in a Scale.” (May 05, 2015).

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Journal Article

Bilgicer, Tolga, Kamel Jedidi , Donald Lehmann , and Scott Neslin

. “The Long-Term Effect of Multichannel Usage on Sales.”

Customer Needs and Solutions

vol.

, (March 01, 2015):

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Journal Article

Lehmann, Donald, Oded Netzer , and Olivier Toubia

. “The Future of Quantitative Marketing: Results of a Survey.”

Customer Needs and Solutions

vol.

, (January 01, 2015):

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Journal Article

Dekimpe, M.G. and Donald Lehmann

. “Introduction to the Special Issue on Global Marketing.”

International Journal of Research in Marketing

(December 01, 2014):

321

322

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Journal Article

Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, and Donald Lehmann

. “Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation.”

Journal of Consumer Research

vol.

, (August 01, 2014):

261

273

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Journal Article

Kamakura, Wagner A, Praveen K. Kopalle, and Donald Lehmann

. “Empirical Generalizations in Retailing.”

Journal of Retailing

vol.

, no.

(June 01, 2014):

121

124

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Journal Article

Parker, Jeffrey and Donald Lehmann

. “How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information.”

Journal of Consumer Research

vol.

, (June 01, 2014):

213

235

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Journal Article

Halbheer, Daniel, Florian Stahl, and Donald Lehmann

. “Choosing a Digital Content Strategy: How Much Should be Free?”

International Journal of Research in Marketing

vol.

, (June 01, 2014):

192

206

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Journal Article

Lehmann, Donald

. “Commentary on- From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain.” (May 17, 2014).

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Journal Article

Lehmann, Donald

. “Commentary on ‘From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain’.”

International Journal of Research in Marketing

vol.

, no.

(May 17, 2014):

141

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Journal Article

Lehmann, Donald and Shuba Srinivasan

. “Assessing Brand Equity Through Add-on Sales.”

Customer Needs and Solutions

vol.

, (March 01, 2014):

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Journal Article

Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann , and Bernd Schmitt

. “Introduction to Theory and Practice.”

Marketing Conference Special Section of Marketing Science,” Marketing Science

(January 31, 2014):

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Journal Article

Hamilton, Rebecca, Debora Thompson, Zachary Arens, Simon Blanchard, Gerald Haubl, P.K. Kannan, Uzma Khan, Donald Lehmann , Margaret Meloy, Neal Roese, and Manoj Thomas

. “Consumer Substitution Decisions: An Integrative Framework.”

Marketing Letters

vol.

, (January 01, 2014):

305

317

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Journal Article

Biswas, Dipayan, Donald Lehmann , Lauren Labrecque, and Ereni Markos

. “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products.”

Journal of Marketing

vol.

, (January 01, 2014):

112

126

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Journal Article

Gupta, Hanssens, John Hauser, Donald Lehmann , and Bernd Schmitt

. “Introduction to Theory and Practice.”

Marketing Science

vol.

, (January 01, 2014):

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Journal Article

Peltier, James, Debra Zahay, and Donald Lehmann

. “Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance.”

Journal of Interactive Marketing

vol.

, (February 01, 2013):

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Journal Article

De Jong, Martijn, Donald Lehmann , and Oded Netzer

. “State Dependence Effects in Surveys.”

Marketing Science

vol.

, (October 01, 2012):

838

854

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Journal Article

Stahl, Florian, Mark Heitmann, Donald Lehmann , and Scott Neslin

. “The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.”

Journal of Marketing

vol.

, (July 01, 2012):

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Journal Article

Goldenberg, Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak

. “The Role of Expert versus Social Opinion Leaders in New Product Adoption.”

Marketing Science Institute Report No. 06-004

(May 21, 2012).

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Journal Article

Lehmann, Donald, Leigh McAlister, and Richard Staelin

. “Sophistication in Research in Marketing.”

Journal of Marketing

vol.

, (July 01, 2011):

155

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Journal Article

Parker, Jeffrey and Donald Lehmann

. “When Shelf-Based Scarcity Impacts Consumer Preferences.”

Journal of Retailing

vol.

, (June 01, 2011):

142

155

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Journal Article

Biswas, Dipayan, Guangzhi Zhao, and Donald Lehmann

. “The Impact of Sequential Data on Consumer Confidence in Relative Judgments.”

Journal of Consumer Research

vol.

, (February 10, 2011):

874

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Journal Article

Lehmann, Donald

. “60 Years in the Making: A Look at the Evolution of Research on New Products, Innovation, and Growth.”

Marketing Management

vol.

20.2011,4

, (January 01, 2011):

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Journal Article

Pham, Michel Tuan, Caroline Goukens, Donald Lehmann , and Jennifer Stuart

. “Shaping Customer Satisfaction through Self-Awareness Cues.”

Journal of Marketing Research

vol.

, (October 01, 2010):

920

932

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Journal Article

Kopalle, Praveen, Donald Lehmann , and John Farley

. “Consumer Expectations and Culture: The Effect of Belief in Karma in India.”

Journal of Consumer Research

vol.

, (August 01, 2010):

251

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Journal Article

Corfman, Kim, Joel Steckel, and Donald Lehmann

. “Longitudinal Patterns of Group Decisions: An Exploratory Analysis.” (June 10, 2010).

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Journal Article

Heil, Oliver, Donald Lehmann , and Stefan Stremersch

. “Marketing competition in the 21st Century.”

International Journal of Research in Marketing

(June 01, 2010):

1161

1163

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Journal Article

Heil, Oliver, Donald Lehmann , and Stefan Stremersch

. “Marketing Competition in the 21st Century.”

International Journal of Research in Marketing

vol.

, (January 01, 2010):

161

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Journal Article

Gupta, Sunil and Donald Lehmann

. “Customers as Assets.”

Journal of Interactive Marketing

vol.

, (November 13, 2009):

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Journal Article

Keller, Punam, Donald Lehmann , and Katherine Milligan

. “Effectiveness of Corporate Well-Being Programs.”

Journal of Macromarketing

vol.

, (September 01, 2009):

279

302

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Journal Article

Keller, Kevin Lane and Donald Lehmann

. “Assessing Long-Term Brand Potential.”

Journal of Brand Management

vol.

, (September 01, 2009):

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Journal Article

Goldenberg, Jacob, Sangman Han, Donald Lehmann , and Jae Weon Hong

. “The Role of Hubs in the Adoption Processes.”

Journal of Marketing

vol.

, (March 01, 2009):

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Journal Article

Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yan Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann , Joel Urbany, and Brian Wansink

. “Choice Under Restrictions.”

Marketing Letters

vol.

, (December 01, 2008):

183

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Journal Article

Sunil, Gupta and Donald Lehmann

. “Customer Lifetime Value and Firm Valuation.” (September 25, 2008).

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Journal Article

Lehmann, Donald, Kevin Lane Keller, and John Farley

. “The Structure of Survey-Based Brand Metrics.”

Journal of International Marketing

vol.

, (January 01, 2008):

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Journal Article

Farley, John, Scott Hoenig, Donald Lehmann , and Hoang Nguyen

. “Marketing Metrics Use in a Transition Economy: The Case of Vietnam.”

Journal of International Consumer Marketing

vol.

, (January 01, 2008):

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Journal Article

Stremersch , Stefan J. and Donald Lehmann

. “25 Years of IJRM: Reflections on the Past and Future.” (January 01, 2008).

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Journal Article

Keller, Punam and Donald Lehmann

. “Designing Effective Health Communications: A Meta-Analysis.”

Journal of Public Policy and Marketing

vol.

, (January 01, 2008):

117

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Journal Article

Gupta, Sunil and Donald Lehmann

. “Models of Customer Value.” (January 01, 2008).

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Journal Article

Lehmann, Donald, Jennifer Stuart, Gita Johar , and Anil Thozhur

. “Spontaneous Visualization and Concept Evaluation.”

Journal of the Academy of Marketing Science

vol.

, (September 01, 2007):

309

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Journal Article

Hulbert, James M. and Donald Lehmann

. “Reducing Error in Question and Scale Design: A Conceptual Framework.” (June 01, 2007).

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Journal Article

Lehmann, Donald, Andreas Herrmann, and Mark Heitmann

. “Choice Goal Attainment and Decision and Consumption Satisfaction.”

Journal of Marketing Research

vol.

, (May 01, 2007):

234

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Journal Article

Lehmann, Donald and Mercedes Esteban-Bravo

. “When Giving Some Away Makes Sense to Jump-Start the Diffusion Process.”

Marketing Letters

vol.

17:4

, (December 01, 2006):

243

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Journal Article

Lehmann, Donald and Kevin Lane Keller

. “Brands and Branding: Research Findings and Future Priorities.”

Marketing Science

vol.

, (November 01, 2006):

740

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Journal Article

Lehmann, Donald, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan

. “From Customer Lifetime Value to Shareholder Value.”

Journal of Service Research

vol.

, (November 01, 2006):

156

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Journal Article

Lehmann, Donald

. “Using Regression to Answer ‘What If?".” (June 23, 2006).

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Journal Article

Lehmann, Donald

. “It's New But Is It Good? New Product Development and Macromarketing .”

Journal of Macromarketing

vol.

, (June 01, 2006):

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Journal Article

Lehmann, Donald and Praveen Kopalle

. “Setting Quality Expectations When Entering a Market: What Should the Promise Be?”

Marketing Science

vol.

, (January 01, 2006):

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Journal Article

Lehmann, Donald

. “More Dominant Logics for Marketing: Productivity and Growth.” (January 01, 2006).

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Journal Article

Lehmann, Donald and Sunil Gupta

. “The Impact of CLV on Firm Valuation.”

Journal of Relationship Marketing

vol.

, (January 01, 2006):

110

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Journal Article

Lehmann, Donald

. “The Metrics Imperative: Making Marketing Matter.”

Review of Marketing Research

vol.

, (November 01, 2005):

177

202

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Journal Article

Lehmann, Donald

. “Journal Evolution and the Development of Marketing.” (April 01, 2005).

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Journal Article

Grewal, Dhruv, Michael Levy, and Donald Lehmann

. “Retail Branding and Customer Loyalty: An Overview.” (December 01, 2004).

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Journal Article

Lehmann, Donald

. “Linking Marketing to Financial Performance and Firm Value.” (October 01, 2004).

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Journal Article

Pae, Jae H. and Donald Lehmann

. “Intergeneration Time Effects.”

Journal of the Academy of Marketing Science

(July 01, 2004):

361

362

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Journal Article

Kalita, Jukti K., Sharan Jagpal, and Donald Lehmann

. “Pricing Strategy and Practice: Do High Prices Signal High Quality? A Theoretical Model and Empirical Results.” (June 01, 2004).

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Journal Article

Lehmann, Donald, Wayne DeSarbo, and Frances Hollman

. “Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis.”

Applied Psychological Measurement

vol.

, (May 01, 2004):

186

209

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Journal Article

Lehmann, Donald and Jennifer Stuart

. “Valuing Customers.”

Journal of Marketing Research

vol.

, (February 01, 2004):

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Journal Article

Lehmann, Donald, Jukti Kalita, and Sharan Jagpal

. “Do High Prices Signal High Quality? A Theoretical Model and Empirical Results.”

Journal of Product and Brand Management

vol.

, (January 01, 2004):

279

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Journal Article

Grewal, Dhruv, Michael Levy, and Donald Lehmann

. “Retail Branding and Customer Loyalty: An Overview.”

Journal of Retailing

vol.

, no.

(January 01, 2004).doi:

https://doi-org.ezproxy.cul.columbia.edu/10.1016/j.jretai.2004.10.001

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Journal Article

Fitzsimons, Gavan and Donald Lehmann

. “Reactions to Recommendations: When Unsolicited Advice Yields Contrary Responses.”

Marketing Science

vol.

, (January 01, 2004):

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Journal Article

Ailawadi, Kusum, Donald Lehmann , and Scott Neslin

. “Revenue Premium as an Outcome Measure of Brand Equity.”

Journal of Marketing

vol.

, (October 01, 2003):

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Journal Article

Keller, Kevin Lane and Donald Lehmann

. “How Do Brands Create Value?” (May 01, 2003).

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Journal Article

Pae, Jae H. and Donald Lehmann

. “Multigeneration Innovation Diffusion: The Impact of Intergeneration Time.”

Journal of the Academy of Marketing Science

vol.

, (January 01, 2003):

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Journal Article

Hogan, John, Donald Lehmann , Maria Merino, Rajendra Srivastava, Jacquelyn Thomas, and Peter Verhoef

. “Linking Customer Assets to Financial Performance.”

Journal of Service Research

vol.

, (August 01, 2002):

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Journal Article

Lehmann, Donald

. “Finding Important Findings.”

Journal of Business Research

vol.

, (July 16, 2002):

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Journal Article

Gupta, Sunil and Donald Lehmann

. “What are Your Customers Worth?” (June 01, 2002):

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Journal Article

Krishna, Aradhna, Richard Briesch, Donald Lehmann , and Hong Yuan

. “A Meta-analysis of the Impact of Price Presentation on Perceived Savings.”

Journal of Retailing

vol.

, (January 01, 2002):

101

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Journal Article

Lehmann, Donald and Alfred Holden

. “Macroeconomic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research.”

International Journal of Research in Marketing

vol.

, (December 01, 2001):

341

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Journal Article

Kopalle, Praveen and Donald Lehmann

. “Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism.”

Journal of Marketing Research

vol.

, (August 01, 2001):

386

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Journal Article

Lehmann, Donald

. “The Impact of Altruism and Envy of Competitive Behavior and Satisfaction.”

International Journal of Research in Marketing

vol.

, (June 01, 2001):

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Journal Article

Moreau, C., Arthur Markman, and Donald Lehmann

. “What Is It? Categorization Flexibility and Consumers' Responses to Really New Products.”

Journal of Consumer Research

vol.

, (March 01, 2001):

489

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Journal Article

Moreau, C., Donald Lehmann , and Arthur Markman

. “Entrenched Knowledge Structures and Consumer Response to New Products.”

Journal of Marketing Research

vol.

, (February 01, 2001):

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Journal Article

Lehmann, Donald

. “Mediators and Moderators.”

Journal of Consumer Psychology

vol.

, (January 01, 2001):

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Journal Article

Goldenberg, Jacob, Donald Lehmann , and David Mazursky

. “The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success.”

Management Science

vol.

, (January 01, 2001):

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Journal Article

Ailawadi, Kusum, Donald Lehmann , and Scott Neslin

. “Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy.”

Journal of Marketing

vol.

, (January 01, 2001):

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Journal Article

Lehmann, Donald

. “Mediators and Moderators.”

Journal of Consumer Psychology

vol.

, (January 01, 2001):

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Journal Article

Lehmann, Donald

. “Why Do We Not Use More Nonparametric Methods?”

Journal of Consumer Psychology

vol.

, (January 01, 2001):

113

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Journal Article

Farley, John and Donald Lehmann

. “The Important Role of Meta-analysis in International Research in Marketing.”

International Marketing Review

vol.

, (January 01, 2001):

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Journal Article

Lehmann, Donald

. “Other Multivariate Techniques: Meta-Analysis.”

Journal of Consumer Psychology

vol.

, (January 01, 2001):

104

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Journal Article

Lehmann, Donald, Sunil Gupta, and Sangman Han

. “Consumer Price Sensitivity and Price Thresholds.”

Journal of Retailing

vol.

, (January 01, 2001):

435

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Journal Article

Lehmann, Donald

. “The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review.”

Journal of the Academy of Marketing Science

vol.

, (January 01, 2001):

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Journal Article

Gupta, Sunil and Donald Lehmann

. “Untangling the Values of Web Companies.”

FINANCIAL TIMES, MASTERING MANAGEMENT SUPPLEMENT

(November 20, 2000):

403

408

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Journal Article

Lehmann, Donald and Charles Weinberg

. “Sales Through Sequential Distribution Channels: An Application to Movies and Videos.”

Journal of Marketing

vol.

, (July 01, 2000):

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Journal Article

Kohli, Rajeev, Donald Lehmann , and Jae H. Pae

. “Extent and Impact of Incubation Time in New Product Diffusion.”

Journal of Product Innovation Management

vol.

, (March 01, 1999):

134

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Journal Article

Lehmann, Donald

. “Consumer Behavior and Y2K.”

Journal of Marketing

vol.

, (January 01, 1999):

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Journal Article

Farley, John U and Donald Lehmann

. “Customer Reactions to Variety: Too Much of A Good Thing?” (December 01, 1998).

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Journal Article

Farley, John, Donald Lehmann , and Lane Mann

. “Designing the Next Study for Maximum Impact.”

Journal of Marketing Research

vol.

, (November 01, 1998):

496

501

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Journal Article

Bucklin, Randolph W, Donald Lehmann , and John D.C. Little

. “From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.”

Marketing Letters

vol.

, no.

(August 01, 1998):

235

246

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Journal Article

Bucklin, Randolph, Donald Lehmann , and John Little

. “From Decision Support to Decision Automation: A 20/20 Vision.”

Marketing Letters

vol.

, (August 01, 1998):

235

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Journal Article

Narayanan, Sunder and Donald Lehmann

. “An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making.”

Marketing Letters

vol.

, (August 01, 1998):

301

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Journal Article

Bucklin, Randolph W., Donald Lehmann , and John D.C. Little

. “From Decision Support to Decision Automation: A 2020 Vision.” (August 01, 1998).

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Journal Article

Lehmann, Donald

. “Customer Reactions to Variety: Too Much of a Good Thing?”

Journal of the Academy of Marketing Science

vol.

, (January 01, 1998):

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Journal Article

Lehmann, Donald

. “Responses to Advertising a New Car.” (August 01, 1997).

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Journal Article

Huber, Joel, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann , Bertrand Munier, David Schkade, and Itamar Simonson

. “Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.” (July 01, 1997).

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Journal Article

Lehmann, Donald, Sunil Gupta, and Carl Mela

. “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.”

Journal of Marketing Research

vol.

, (May 01, 1997):

248

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Journal Article

Mela, Carl, Sunil Gupta, and Donald Lehmann

. “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.” (May 01, 1997).

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Journal Article

Johnson, Michael D. and Donald Lehmann

. “Consumer Experience and Consideration Sets for Brands and Product Categories.” (January 01, 1997).

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Journal Article

Kopalle, Praveen K and Donald Lehmann

. “Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha.” (October 24, 1996).

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Journal Article

DeSarbo, Wayne, Donald Lehmann , Gregory Carpenter, and Indrajit Sinha

. “A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes.”

Psychometrika

vol.

, (September 01, 1996):

485

508

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Journal Article

Sultan, Fareena, John U. Farley, and Donald Lehmann

. “Reflections on ‘A Meta-Analysis of Applications of Diffusion Models’.” (May 01, 1996).

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Journal Article

Green, Linda V., Donald Lehmann , and Bernd H. Schmitt

. “Time Perceptions in Service Systems: An Overview of the TPM Framework, Advances in Services Marketing and Management.”

Advances in Services Marketing and Management

vol.

, (January 01, 1996):

107

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Journal Article

Lehmann, Donald

. “Knowledge Generalization and the Convention of Consumer Research: A Study in Inconsistency, (Presidential Address), in Kim P. Corfman and John G. Lynch, eds.”

Association for Consumer Research

(January 01, 1996):

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Journal Article

Greenleaf, Eric and Donald Lehmann

. “Reasons for Substantial Delay in Consumer Decision Making.” (September 01, 1995).

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Journal Article

Batra, Rajeev, Donald Lehmann , Joanne Burke, and Jae H. Pae

. “When Does Advertising Have an Impact? A Study of Tracking Data.”

Journal of Advertising Research

vol.

, (September 01, 1995):

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Journal Article

Batra, Rajeev, Donald Lehmann , Joanne Burke, and Jae Pae

. “When Does Advertising Have an Impact? A Study of Tracking Data.” (September 01, 1995).

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Journal Article

Greenleaf, Eric and Donald Lehmann

. “Reasons for Substantial Delay in Consumer Decision-Making.”

Journal of Consumer Research

vol.

, (September 01, 1995):

186

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Journal Article

Kopalle, Praveen and Donald Lehmann

. “The Effects of Advertised and Observed Quality on Expectations About New Product Quality.”

Journal of Marketing Research

vol.

, (August 01, 1995):

280

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Journal Article

Kopalle, Praveen and Donald Lehmann

. “The Effects of Advertised and Observed Quality on Expectations About New Product Quality.” (August 01, 1995).

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Journal Article

Harlam, Bari, Aradhna Krishna, Donald Lehmann , and Carl Mela

. “The Impact of Bundle Type Price Framing and Familiarity on Evaluation of the Bundle.”

Journal of Business Research

vol.

, (May 01, 1995):

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Journal Article

Mela, Carl and Donald Lehmann

. “Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study.” (April 28, 1995).

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Journal Article

Mela, Carl and Donald Lehmann

. “Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study.”

Fuzzy Sets and Systems

vol.

, (April 28, 1995):

165

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Journal Article

Farley, John, Donald Lehmann , and Alan Sawyer

. “Empirical Marketing Generalization Using Meta-analysis.”

Marketing Science

vol.

, (January 01, 1995):

G36-G46

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Journal Article

Farley, John U, Donald Lehmann , and Alan Sawyer

. “Empirical Marketing Generalization Using Meta-Analysis.” (January 01, 1995).

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Journal Article

Boulding, William, Marian Moore, Richard Staelin, Kim Corfman, Peter Dickson, Michael Fitzsimmons, Sunil Gupta, Donald Lehmann , Deborah Mitchell, Joel Urbany, and Barton Weitz

. “Understanding Managers' Strategic Decision-Making Process.”

Marketing Letters

vol.

, (October 01, 1994):

413

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Journal Article

Boulding, William, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald Lehmann , Deborah J. Mitchell, Joel E. Urbany, and Barton A. Weitz

. “Understanding Managers' Strategic Decision-Making Process.” (October 01, 1994).

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Journal Article

Lehmann, Donald and Yigang Pan

. “Context Effects, New Brand Entry, and Consideration Sets.”

Journal of Marketing Research

vol.

, (August 01, 1994):

364

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Journal Article

Lehmann, Donald and Yigang Pan

. “Context Effects, New Brand Entry, and Consideration Sets.” (August 01, 1994).

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Journal Article

Anderson, Eugene, Donald Lehmann , and Claes Fornell

. “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden.”

Journal of Marketing

vol.

, (July 01, 1994):

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Journal Article

Anderson, Eugene, Claes Fornell, and Donald Lehmann

. “Customer Satisfaction, Market Share, and Profitability.” (July 01, 1994).

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Journal Article

DeSarbo, Wayne S., Donald Lehmann , Gregory Carpenter, and Indrajit Sinha

. “A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes.” (June 06, 1994).

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Journal Article

Corfman, Kim and Donald Lehmann

. “The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.”

Journal of Advertising

vol.

, (June 01, 1994):

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Journal Article

Corfman, Kim P and Donald Lehmann

. “The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.” (June 01, 1994).

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Journal Article

Farley, John and Donald Lehmann

. “Cross-National 'Laws' and Differences in Market Response.”

Management Science

vol.

, (January 01, 1994):

111

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Journal Article

Corfman, Kim P. and Donald Lehmann

. “The Importance of Others' Welfare in Evaluating Bargaining Outcomes.” (June 01, 1993).

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Journal Article

Pan, Yigang and Donald Lehmann

. “The Influence of New Brand Entry on Subjective Brand Judgments.”

Journal of Consumer Research

vol.

, (June 01, 1993):

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Journal Article

Pan, Yigang and Donald Lehmann

. “The Influence of New Brand Entry on Subjective Brand Judgments.” (June 01, 1993).

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Journal Article

Corfman, Kim and Donald Lehmann

. “The Importance of Others' Welfare in Evaluating Bargaining Outcomes.”

Journal of Consumer Research

vol.

, (June 01, 1993):

124

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Journal Article

Kopalle, Praveen K., João L. Assunção, and Donald Lehmann

. “A Numerical Approach to Solve Finite Horizon Optimal Control Problems Exhibiting the Turnpike Property.” (December 16, 1992).

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Journal Article

Kopalle, Praveen K., João L. Assunção, and Donald Lehmann

. “A Numerical Approach to Solve Finite Horizon Optimal Control Problems Exhibiting the Turnpike Property.” (December 01, 1992).

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Journal Article

Johnson, Michael D., Donald Lehmann , Claes Fornell, and Daniel R. Horne

. “Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities.” (May 01, 1992).

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Journal Article

Capon, Noel, John U. Farley, Donald Lehmann , and James Hulbert

. “Profiles of Product Innovators Among Large U.S. Manufacturers.” (February 01, 1992).

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Journal Article

Capon, Noel, John Farley, Donald Lehmann , and James Hulbert

. “Profiles of Product Innovators Among Large U.S. Manufacturers.”

Management Science

vol.

, (February 01, 1992):

157

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Journal Article

Lehmann, Donald and William Moore

. “A Combined Simply Scalable and Tree-Based Preference Model.”

Journal of Business Research

vol.

, (June 01, 1991):

311

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Journal Article

Corfman, Kim P., Donald Lehmann , and Sunder Narayanan

. “Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables.” (June 01, 1991).

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Journal Article

Lehmann, Donald and William Moore

. “A Combined Simply Scalable and Tree Based Preference Model.” (June 01, 1991).

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Journal Article

Greenleaf, Eric and Donald Lehmann

. “Causes of Delay in Consumer Decision Making: An Exploratory Study.”

Advances in Consumer Research

vol.

, (January 01, 1991):

470

475

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Journal Article

Corfman, Kim, Donald Lehmann , and Sunder Narayanan

. “Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables.”

Journal of Retailing

vol.

, (January 01, 1991):

184

204

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Journal Article

Kahn, Barbara and Donald Lehmann

. “Modeling Choice Among Assortments.”

Journal of Retailing

vol.

, (January 01, 1991):

274

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Journal Article

Johnson, Michael D, Donald Lehmann , and Daniel R. Horne

. “The Effects of Fatigue on Judgments of Interproduct Similarity.” (August 01, 1990).

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Journal Article

Johnson, Michael, Donald Lehmann , and Daniel Horne

. “The Effects of Fatigue on Judgments of Interproduct Similarity.”

International Journal of Research in Marketing

vol.

, (August 01, 1990):

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Journal Article

Johnson, Michael D, Donald Lehmann , and Daniel R. Horne

. “Alternative Explanations for Changes in Similarity Judgments and MDS Structure.” (August 01, 1990).

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Journal Article

VanHonacker, Wilfried, Donald Lehmann , and Fareena Sultan

. “Combining Related and Sparse Data in Linear Regression Models.”

Journal of Business and Economic Statistics

vol.

, (July 01, 1990):

327

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Journal Article

Vanhonacker, , Wilfried R., Donald Lehmann , and Fareena Sultan

. “Combining Related and Sparse Data in Linear Regression Models.” (July 01, 1990).

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Journal Article

Corfman, Kim, Joel Steckel, and Donald Lehmann

. “Longitudinal Patterns of Group Decisions: An Exploratory Analysis.”

Multivariate Behavioral Research

vol.

, (July 01, 1990):

249

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Journal Article

Rust, Roland T, Donald Lehmann , and John U. Farley

. “Estimating Publication Bias in Meta-Analysis.” (May 01, 1990).

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Journal Article

Rust, Roland, Donald Lehmann , and John Farley

. “Estimating Publication Bias in Meta-analysis.”

Journal of Marketing Research

vol.

, (May 01, 1990):

220

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Journal Article

Holak, Susan and Donald Lehmann

. “Purchase Intentions and the Dimensions of Innovation: An Exploratory Model.”

Journal of Product Innovation Management

vol.

, (March 01, 1990):

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Journal Article

Holak, Susan L. and Donald Lehmann

. “Purchase Intentions and the Dimensions of Innovation: An Exploratory Model.” (March 01, 1990).

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Journal Article

Sultan, Fareena, John U. Farley, and Donald Lehmann

. “A Meta-Analysis of Applications of Diffusion Models.” (February 01, 1990).

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Journal Article

Moore, William L and Donald Lehmann

. “A Paired Comparison Nested Logit Model of Individual Preference Structures.” (November 01, 1989).

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Journal Article

Lehmann, Donald and Sunil Gupta

. “PACM: A Two-Stage Procedure for Analyzing Structural Models.” (September 01, 1989).

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Journal Article

Havlena, William, Morris Holbrook, and Donald Lehmann

. “Assessing the Validity of Emotional Typologies.” (June 01, 1989).

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Journal Article

Lehmann, Donald

. “An Alternative Procedure for Assessing Convergent and Discriminant Validity.” (December 01, 1988).

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Journal Article

Steckel, Joel H, Donald Lehmann , and Kim P. Corfman

. “Estimating Probabilistic Choice Models from Sparse Data: A Method and an Application to Groups.” (January 15, 1988).

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Journal Article

DeSarbo, Wayne S., Donald Lehmann , Morris B. Holbrook, William J. Havlena, and Sunil Gupta

. “A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data.” (December 07, 1987).

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Journal Article

Farley, John U, Barbara Kahn, Donald Lehmann , and William L. Moore

. “Modeling the Choice to Automate.” (December 01, 1987).

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Journal Article

Farley, John U, Donald Lehmann , and Russell S. Winer

. “Stability of Membership in Market Segments Identified with a Disaggregate Consumption Model.” (August 01, 1987).

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Journal Article

Corfman, , Kim P. and Donald Lehmann

. “Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions.” (June 01, 1987).

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Journal Article

Lehmann, Donald

. “Pumping Iron III: An Examination of Compulsive Lifting.” (January 01, 1987).

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Journal Article

Moore, William , Edgar A. Pessemier, and Donald Lehmann

. “Hierarchical Representations of Market Structures and Choice Processes Through Preference Trees.” (October 01, 1986).

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Journal Article

Holbrook, Morris B., Donald Lehmann , and John O'Shaughnessy

. “Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.” (August 01, 1986).

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Journal Article

Ofir, Chezy and Donald Lehmann

. “Measuring Images of Foreign Products.” (June 01, 1986).

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Journal Article

Carpenter, Gregory S and Donald Lehmann

. “A Model of Marketing Mix, Brand Switching, and Competition.” (August 01, 1985).

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Journal Article

Lehmann, Donald and Joel Steckel

. “Effective Advertising in Industrial Supplier Directories.” (May 01, 1985).

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Journal Article

Assmus, Gert, John U. Farley, and Donald Lehmann

. “How Advertising Affects Sales: Meta-Analysis of Econometric Results.” (February 01, 1984).

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Journal Article

Hulbert, James M, Donald Lehmann , and Russell S. Winer

. “Objective and Strategy Determination: Some Empirical Results.” (December 01, 1983).

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Journal Article

Lehmann, Donald and William L. Moore

. “On Hypotheses, Measurements, and the Extension of Knowledge.”

Journal of Consumer Research

vol.

, no.

(June 01, 1983):

132

133

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Journal Article

Moore, , William L. and Donald Lehmann

. “Effects of Usage and Name on Perceptions of New Products.” (November 01, 1982).

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Journal Article

Lehmann, Donald, William L. Moore, and Terry Elrod

. “Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.” (April 01, 1982).

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Journal Article

Farley, John U, Donald Lehmann , Russell S. Winer, and Jerrold P. Katz

. “Parameter Stability and ‘Carry-over Effects’ in a Consumer Decision-Process Model.” (March 01, 1982).

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Journal Article

Farley, John U, Donald Lehmann , and Michael J. Ryan

. “Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.” (March 01, 1982).

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Journal Article

Lehmann, Donald

. “Decision Criteria Used in Buying Different Categories of Products.” (March 01, 1982).

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Journal Article

Farley, , John U, Donald Lehmann , and Michael J. Ryan

. “Generalizing from ‘Imperfect’ Replication.” (October 01, 1981).

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Journal Article

Holbrook, Morris B. and Donald Lehmann

. “Allocating Discretionary Time: Complementarity Among Activities.” (March 01, 1981).

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Journal Article

Moore, William L. and Donald Lehmann

. “Individual Differences in Search Behavior for a Nondurable.” (December 01, 1980).

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Journal Article

Lehmann, Donald and William L. Moore

. “Validity of Information Display Boards: An Assessment Using Longitudinal Data.” (November 01, 1980).

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Journal Article

Lehmann, Donald and Robert E. Gruber

. “Exponents of Multiattribute Models.” (September 01, 1980).

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Journal Article

Holbrook, , Morris B. and Donald Lehmann

. “Form versus Content in Predicting Starch Scores.”

Journal of Advertising Research

(January 01, 1980).

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Journal Article

Farley, John U, Jerrold P. Katz, and Donald Lehmann

. “Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.” (September 01, 1978).

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Journal Article

Beckwith, Neil E, Harold H. Kassarjian, and Donald Lehmann

. “Halo Effects in Marketing Research: Review and Prognosis.”

Advances in Consumer Research

vol.

, (January 01, 1978):

465

467

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Journal Article

Farley, John U. and Donald Lehmann

. “An Overview of Empirical Applications of Buyer Behavior System Models.” (January 01, 1977).

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Journal Article

Farley, , John U, John A. Howard, and Donald Lehmann

. “A ‘Working’ System Model of Car Buyer Behavior.” (November 19, 1976).

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Journal Article

Beckwith,, Neil E and Donald Lehmann

. “Halo Effects in Multiattribute Attitude Models: An Appraisal of Some Unresolved Issues.” (November 01, 1976).

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Journal Article

Lehmann, Donald

. “An Empirically Based Stochastic Model.” (November 01, 1976).

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Journal Article

Beckwith, Neil E. and Donald Lehmann

. “The Importance of Halo Effects in Multi-Attribute Attitude Models.” (August 01, 1975).

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Journal Article

O'Shaughnessy, John and Donald Lehmann

. “A Reply to ‘A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products".” (January 01, 1975).

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Journal Article

Lehmann, Donald, Terrance V. O'Brien, John U. Farley, and John A. Howard

. “Some Empirical Contributions to Buyer Behavior Theory.” (December 01, 1974).

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Journal Article

Lehmann, Donald

. “Some Alternatives to Linear Factor Analysis for Variable Grouping Applied to Buyer Behavior Variables.” (May 01, 1974).

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Journal Article

Lehmann, Donald and John O'Shaughnessy

. “Difference in Attribute Importance for Different Industrial Products.” (April 01, 1974).

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Journal Article

Farley, John U., John A. Howard, and Donald Lehmann

. “Evaluating Test Market Results: Buyer Behavior Analysis in Argentina.” (April 01, 1974).

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Journal Article

Lehmann, Donald and Donald G. Morrison

. “A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis.”

Journal of Marketing Research

vol.

, no.

(August 01, 1973):

353

354

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Journal Article

Beckwith, Neil E. and Donald Lehmann

. “The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.” (May 01, 1973).

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Journal Article

Lehmann, Donald

. “Individual Voter Evaluation of Government Programs.” (April 01, 1973).

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Journal Article

Lehmann, Donald and Lyman E. Ostlund

. “Consumer Perceptions of Product Warranties: An Exploratory Study.”

Association for Consumer Research

vol.

, (January 01, 1973):

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Journal Article

Lehmann, Donald and James Hulbert

. “Are Three-Point Scales Always Good Enough?” (November 01, 1972).

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Journal Article

Bass, Frank M., Edgar A. Pessemier, and Donald Lehmann

. “An Experimental Study of Relationships Between Attitudes, Brand Preference, and Choice, Behavioral Science.” (November 01, 1972).

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Journal Article

Lehmann, Donald

. “Judged Similarity and Brand-Switching Data as Similarity Measures.” (August 01, 1972).

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Journal Article

Lehmann, Donald

. “Preference Among Similar Alternatives.” (January 01, 1972).

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Journal Article

Lehmann, Donald

. “Evaluating Marketing Strategy in a Multiple Brand Market.” (September 01, 1971).

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Journal Article

Lehmann, Donald

. “Television Show Preference: Application of a Choice Model.” (February 01, 1971).

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Journal Article

Lehmann, Donald

. “Developing a Posterior Model from a Weak Prior with Panel Data, in Robert P. Leone, ed.” (April 15, 2025).

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Journal Article

Estelami, Hooman and Donald Lehmann

. “Multi-dimensional (Partitioned) Pricing, in Andreas Hunterhuber, ed.” (April 15, 2025).

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Journal Article

Lehmann, Donald

. “Quantitative Empirical Generalizations and Progress Toward Knowledge: Pushing the Meta-Analysis Envelope.” (April 15, 2025).

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Journal Article

Lehmann, Donald

. “Multi-dimensional (Partitioned) Pricing.” (April 15, 2025).

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Journal Article

Lehmann, Donald

. “The Relevance of Rigor.” (April 15, 2025).

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Journal Article

DeSarbo, Wayne S., J. Douglas Carroll, Donald Lehmann , and John O'Shaughnessy

. “Three-Way Multivariate Conjoint Analysis.” (April 15, 2025).

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Journal Article

Hulbert, James and Donald Lehmann

. “Assessing the Importance of the Sources of Error in Structured Survey Data.” (April 15, 2025).

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Journal Article

Lehmann, Donald

. “Using Specific Attributes for Predicting Television Show Audience Share.” (April 15, 2025).

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Working Paper

Lehmann, Donald and Gregory S. Carpenter

. Theory + Practice in Marketing. February 28, 2014.

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Working Paper

Bilgicer, Tolga, Kamel Jedidi , Donald Lehmann , and Scott Neslin

. Social Influence and Customer Adoption of New Sales Channels. January 01, 2014.

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Working Paper

Halbheer, Daniel, Florian Stahl, and Donald Lehmann

. Sampling Strategies for Information Goods. June 01, 2012.

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Working Paper

Ruiz, Salvador, Eva Tomaseti, and Donald Lehmann

. Family Member Influence over Time and across Cultures: A Meta-Analysis. February 11, 2011.

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Working Paper

Goldenberg, Jacob, Donald Lehmann , Daniela Shidlovski, and Michal Master Barak

. What Good Are Hubs? Preferences for New Product Information Sources. January 01, 2011.

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Working Paper

Stephen, Andrew T. and Donald Lehmann

. Drivers of Word-of-Mouth at the Individual Level. November 09, 2010.

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Working Paper

Lehmann, Donald and Shuba Srinivasan

. Brand Equity and the Accessory Premium: The Case of the Automobile Industry. September 07, 2010.

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Working Paper

Dinner, Isaac and Donald Lehmann

. The Financial Impact of Changes in Marketing and R&D Budgets. July 12, 2010.

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Working Paper

Stephen, Andrew T. and Donald Lehmann

. Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level. June 06, 2010.

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Working Paper

Goldenberg, Jacob, Sangman Han, Donald Lehmann , Jangyuk Lee, and Kyung Young Ohk

. Local Neighborhoods as Early Predictors of Innovation Adoption. May 06, 2010.

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Working Paper

Eisend, Martin and Donald Lehmann

. Measuring the Impact of Meta-Analysis and Other Influential Papers. April 07, 2010.

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Working Paper

Moldovan, Sarit and Donald Lehmann

. The Impact of Advertising Copy on Word-of-Mouth. February 02, 2010.

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Working Paper

Kopalle, Praveen and Donald Lehmann

. The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products. January 11, 2010.

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Working Paper

Stahl, Florian, Daniel Halbheer, and Donald Lehmann

. Sampling Information Goods: How Much Should Be Free? January 01, 2010.

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Working Paper

Goldenberg, Jacob, Donald Lehmann , Daniela Shidlovski, Michal Barak, and Madiha Ferjani

. Preference for New Product Information Sources. January 01, 2007.

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Working Paper

Goldenberg, Jacob, Donald Lehmann , Daniela Shidlovski, and Michal Barak

. The Role of Expert versus Social Opinion Leaders in New Product Adoption. January 01, 2006.

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Working Paper

Goldenberg, Jacob, Donald Lehmann , and David Mazursky

. The Primacy of the Idea Itself as a Predictor of New Product Success. January 01, 1999.

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Working Paper

Goldenberg, , Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak

. The Role of Expert versus Social Opinion Leaders in New Product Adoption. April 15, 2025.

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Working Paper

Goldenberg, Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak

. The Role of Expert versus Social Opinion Leaders in New Product Adoption. April 15, 2025.

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Book

Lehmann, Donald, Russell Winer, and Shamsul Saihani

. Product Management and Strategy.

Malaysia

McGraw-Hill

, 2010.

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Book

Lehmann, Donald and David Reibstein

. Marketing Metrics and Financial Performance.

Cambridge, Mass.

Marketing Science Institute

, 2006.

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Book

Lehmann, Donald and Sunil Gupta

. Managing Customers as Investments: The Strategic Value of Customers in the Long Run.

Philadelphia

Wharton School Publishing

, 2005.

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Book

Lehmann, Donald and Russell Winer

. Analysis for Marketing Planning.

Boston, Mass.

McGraw-Hill

, 2005.

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Book

Lehmann, Donald and Russell Winer

. Product Management.

Boston, Mass.

McGraw-Hill

, 2004.

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Book

Lehmann, Donald and Christine Moorman

. Assessing Marketing Strategy Performance.

Cambridge, Mass.

Cambridge University Press

, 2004.

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Book

Lehmann, Donald, Sunil Gupta, and Joel Steckel

. Marketing Research.

Reading, Mass.

Addison Wesley

, 1998.

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Book

Lehmann, Donald and Katherine E. Jocz

. Reflections on the Futures of Marketing.

Cambridge, Mass.

Cambridge University Press

, 1997.

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Book

Lehmann, Donald

. Market Research and Analysis.

Homewood, Ill.

Irwin

, 1989.

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Book

Farley, John and Donald Lehmann

. Meta-analysis in Marketing: Generalization of Response Models.

Lexington, Mass.

Lexington Press

, 1986.

Explore Further about Meta-analysis in Marketing: Generalization of Response Models

Chapter

Lehmann, Donald

. “Meta-Analysis in Marketing, in Natalie Mizik and Dominique M. Hanssens, eds.” In

Handbook of Marketing Analytics: Methods and Applications in Marketing Management

305

323

. 2016.

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Chapter

Luo, Anita, Donald Lehmann , and Scott Neslin

. “Co-Managing Brand Equity and Customer Equity.” In

The Handbook of Customer Equity: Mastering the Art and Science of Customer Management

363

381

Northampton, MA

Edward Elgar Publishing

, 2015.

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Chapter

Rapp, Justine M., Ronald Paul Hill, and Donald Lehmann

. “Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility.” In

Handbook of Research on Marketing and Corporate Social Responsibility

198

215

. 2014.

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Chapter

Hill, Ron, Justine Rapp, and Donald Lehmann

. “Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility.” In

Handbook of Research on Marketing and Corporate Social Responsibility

, edited by

Ronald Hill and Ryan Langan

Cheltenham, MA

Edward Elgar

, 2014.

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Chapter

Golder, Peter and Donald Lehmann

. “New Products Research.” In

The History of Marketing Science

, edited by

Russell S. Winer and Scott A. Neslin

Singapore

World Scientific

, 2014.

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Chapter

Batra, Rajeev, Donald Lehmann , and Dipinder Singh

. “The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.” In

The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences

Hillside, NJ

Lawrence Erlbaum Associates, Inc.

, 2013.

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Chapter

Lehmann, Donald, Scott Neslin, and Anita Luo

. “Linking Customer Equity to Brand Equity.” In

The Handbook of Customer Equity: Mastering the Art and Science of Customer Management

, edited by

V. Kumar and Denish Shah

Edward Elgar

, 2013.

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Chapter

Lehmann, Donald

. “Epilogue.” In

Transformative Consumer Research for Personal and Collective Well-Being

, edited by

David Glen Mick, Simone Pettigrew, Cornelia Pechmann, and Julie L. Ozanne

681

688

New York

Routledge

, 2012.

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Chapter

Keller, Punam and Donald Lehmann

. “Design of Effective Obesity Communications: Insights from Consumer Research.” In

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Armonk, New York

M.E. Sharpe

, 2011.

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Chapter

Lehmann, Donald

. “Marketing Metrics.” In

Wiley International Encyclopedia of Marketing

, edited by

Jagdish Sheth and Naresh K. Malhotra

West Sussex, UK

Blackwell

, 2010.

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Chapter

Lehmann, Donald, Jacob Goldenberg , and Sangman Han

. “Social Connectivity, Opinion Leadership, and Diffusion.” In

The Connected Customer

, edited by

Stefan Wuyts, Marnik Dekimpe, Els Gijsbrechts, and Rik Pieters

New York

Taylor and Francis Group

, 2010.

Explore Further about Social Connectivity, Opinion Leadership, and Diffusion

Chapter

Goldenberg, Jacob, Sangman Han, and Donald Lehmann

. “Social Connectivity, Opinion Leadership, and Diffusion.” In

The Connected Customer

, edited by

Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters

283

302

New York

Routledge

, 2010.

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Chapter

Lehmann, Donald and Dina Mayzlin

. “Communication and New Product Adoption,in Gerard Tellis and Tim Ambler, eds.” In

Handbook of Advertising

366

380

Thousand Oaks, CA

Sage Publications

, 2007.

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Chapter

Lehmann, Donald

. “Some Thoughts on the Futures of Marketing, in Donald R. Lehmann and Katherine E. Jocz eds., Reflections on the Futures of Marketing.” In

Marketing Science Institute

121

135

Cambridge, MA

: 1997.

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Chapter

Lehmann, Donald

. “Validity and Goodness of Fit in Data Analysis, in Mary Jane Schlinger, ed.” 1978.

Explore Further about Validity and Goodness of Fit in Data Analysis, in Mary Jane Schlinger, ed.

Chapter

Estelami, Hooman and Donald Lehmann

. ““Multi-dimensional (Partitioned) Pricing,” in Andreas Hunterhuber, ed.”

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Chapter

Lehmann, Donald

. “Using Regression to Answer ‘What If?’.” In

Handbook of Marketing Research: Uses, Misuses, and Future Advances

255

266

Thousand Oaks. Sage Publications

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Courses
Case Studies

Course

B9612: (PhD) Marketing, Decisions & Methods

View Course on (PhD) Marketing, Decisions & Methods

Course

B9606: (PhD) Marketing Research Seminar

View Course on (PhD) Marketing Research Seminar

Awards & Honors

In the Media
Articles

In the Media

Coronavirus and Holiday Shopping Survey

WalletHub

In the Media

NFL Wades Back into Controversy with New Super Bowl Ad about Police Shootings

CNN

Article

The Secret to Getting Consumers to Trust Personalized Recommendations

Article

Lehmannfest

Forecasting Adoption and Sales

How do you estimate the level of sales a growth strategy will generate?

View Case on Forecasting Adoption and Sales

Case ID: 170505

Anticipating Demand and Forecasting Sales

How do you estimate the level of sales a growth strategy will generate?

View Case on Anticipating Demand and Forecasting Sales

Case ID: 80512

Encouraging Innovation and New Product Adoption

Given humanity's innate resistance to change, why do some new products succeed while others don't?

View Case on Encouraging Innovation and New Product Adoption

Case ID: 80513

Making Marketing Decisions

What is the foundation for making sound marketing decisions and increasing the odds of a product's success?

View Case on Making Marketing Decisions

Case ID: 70505

What's a Customer Worth?

How do you quantify what a customer is worth?

View Case on What's a Customer Worth?

Donald Lehmann

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