Donald Lehmann
- George E. Warren Professor Emeritus of Business
- Marketing Division
- Areas of Expertise
- Brand and Product Management, Consumer Behavior, Marketing
- Contact
- Office: 726 Kravis
- Phone: (212) 8543465
- E-mail: [email protected]
- Links
- Curriculum Vitae
Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research, former executive director (1993–1995, 2001–2003) of the Marketing Science Institute, and former co-editor of the International Journal of Research in Marketing. He is a fellow of AMA, ACR, and ISMS.
- Education
-
BS, Union, 1966; MSIA, Purdue, 1967; PhD, 1969
- Joined CBS
- 1969
All Activities
Journal Article
.
“Innovation and New Products Research: A State-of-the-Art Review.”
Models for Managerial Decision-Making
(June 01, 2023).
Journal Article
Golder, Peter and
Donald Lehmann
.
“New Products Research.”
(January 01, 2023).
Journal Article
.
“How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category, and Country-Level Moderators.”
(November 01, 2022).
Journal Article
.
“Ad Expenditures and Perceived Quality: A Replication and Extension.”
(August 24, 2022).
Journal Article
.
“Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities.”
(July 25, 2022).
Journal Article
.
“Benefits and Limitations of Multi-Item Scales.”
(July 12, 2022).
Journal Article
Katsikeas, Constantine S., Shilpa Madan, C. Miguel Brendl, Bobby J. Calder,
Donald Lehmann
, Hans Baumgartner, Bert Weijters, Mo Wang, Chengquan Huang, and Joel Huber
.
“Commentaries on ‘Scale Use and Abuse: Toward Best Practices in the Deployment of Scales.”
(July 12, 2022).
Journal Article
.
“Brand Actions and Financial Consequences: a Review of Key Findings and Directions for Future Research.”
(July 01, 2022).
Journal Article
.
“Reflections of an Accidental Academic: a 50-Year Journey.”
(March 07, 2022).
Journal Article
.
“Effects of Sequential Sensory Cues on Food Taste Perception: Cross-Modal Interplay Between Visual and Olfactory Stimuli.”
(February 22, 2021).
Journal Article
Kopalle, Praveen and
Donald Lehmann
.
“Big Data, Marketing Analytics, and Public Policy: Implications for Health Care.”
(February 19, 2021).
Journal Article
Rooderkerk, Robert P. and
Donald Lehmann
.
“Incorporating Consumer Product Categorizations into Shelf Layout Design.”
(November 26, 2020).
Journal Article
.
“Macro Marketing comes of Age.”
(September 01, 2020).
Journal Article
.
“Carbon Footprinting and Pricing Under Climate Concerns.”
(July 07, 2020).
Journal Article
.
“The Past, Present, and Future of Marketing Strategy.”
(July 04, 2020).
Journal Article
.
“The Past, Present, and Future of Consumer Research.”
(June 13, 2020).
Journal Article
.
“The Past, Present, and Future of Customer Management.”
(June 09, 2020).
Journal Article
Wertenbrock, Klaus, Rom Y. Schrift, Joseph W. Alba, Alexandra Barasch Barasch, Amit Bhattacharjee, Markus Geisler, Joshua Knabe,
Donald Lehmann
, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmi Zheng, and Yonat Zvebner
.
“Autonomy in Consumer Choice.”
(June 08, 2020).
Journal Article
.
“The Past, Present, and Future of Measurements and Methods in Marketing Analysis.”
(June 08, 2020).
Journal Article
.
“The Past, Present, and Future of Innovation Research.”
(June 06, 2020).
Journal Article
.
“The Past, Present, and Future of Brand Research.”
(June 04, 2020).
Journal Article
.
“The Evolving World of Research in Marketing and the Blending of Theory and Data.”
(March 01, 2020).
Journal Article
.
“The Evolving World of Research in Marketing and the Blending of Theory and Data.”
(January 21, 2020).
Journal Article
MacInnis, Deborah,
Vicki Morwitz
, Simona Botti, Donna Hoffman, Robert Kozinets,
Donald Lehmann
, John Lynch, and Connie Pechmann
.
“Creating Boundary-Breaking Marketing-Relevant Consumer Research.”
Journal of Marketing
vol.
84
,
(January 01, 2020):
1
-23
.
Journal Article
.
“The Role of Intuition in CEO Acquisition Decisions.”
(January 01, 2020).
Journal Article
.
“Propagators, Creativity, and Informativeness: What Helps Ads Go Viral.”
(August 01, 2019).
Journal Article
.
“Task Dependent Algorithm Aversion.”
(July 15, 2019).
Journal Article
Castelo, Noah and
Donald Lehmann
.
“Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology.”
(March 26, 2019).
Journal Article
.
“When and How Board Members with Marketing Experience Facilitate Firm Growth.”
(September 01, 2018).
Journal Article
.
“What Makes a New Product Successful?”
(May 01, 2018).
Journal Article
.
“Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?”
Journal of the Academy of Marketing Science
vol.
46
,
(March 01, 2018):
300
-316
.
Journal Article
Lee, Leonard, J, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert Van Ittersum, Barbara Kahn, Ajay Kalra,
Donald Lehmann
, Leigh M. McAlister, Venkatest Shankar, and Claire I. Tsai
.
“From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.”
(January 03, 2018).
Journal Article
Lehmann, Donald and Russell Winer
.
“The Role and Impact of Reviewers on the Marketing Discipline.”
Journal of the Academy of Marketing Science
vol.
45
,
(September 01, 2017):
587
-92
.
Journal Article
.
“Adolescents' Perceived Brand Deprivation Stress and Its Implications for Corporate and Consumer Well-Being.”
Psychology and Marketing
vol.
34
,
(August 01, 2017):
807
-22
.
Journal Article
.
“Creating and Writing Effective Research.”
Journal of Global Scholars of Marketing Science
(June 14, 2017):
171
-179
.
Journal Article
Journal Article
Lehmann, Donald and Russell S. Winer
.
“The Role and Impact of Reviewers on the Marketing Discipline.”
(January 16, 2017).
Journal Article
.
“The Relationship between Consumer Shopping Stress and Purchase Abandonment in Task-Oriented and Recreation-Oriented Consumers.”
Journal of the Academy of Marketing Science
vol.
45
,
(January 01, 2017):
720
-40
.
Journal Article
Stephen, Andrew T. and
Donald Lehmann
.
“How Word-of-Mouth Transmission Encouragement Affects Consumers' Transmission Decisions, Receiver Selection, and Diffusion Speed.”
International Journal of Research in Marketing
vol.
33
,
(December 01, 2016):
755
-66
.
Journal Article
.
“Decision Comfort.”
Journal of Consumer Research
vol.
43
,
(June 01, 2016):
113
-33
.
Journal Article
Eisend, Martin and
Donald Lehmann
.
“Assessing the Enduring Impact of Influential Papers.”
Marketing Letters
vol.
27
,
(March 01, 2016):
115
-29
.
Journal Article
.
“Reflections on the Replication Corner: In Praise of Conceptual Replications.”
(December 01, 2015).
Journal Article
Kopalle, Praveen and
Donald Lehmann
.
“The Truth Hurts: How Customers May Lose from Honest Advertising.”
(September 12, 2015).
Journal Article
.
“Social Contagion and Customer Adoption of New Sales Channels.”
Journal of Retailing
vol.
91
,
(June 01, 2015):
254
-271
.
Journal Article
.
“Marketing and Organic Revenue Growth.”
GfK Marketing Intelligence Review
(May 15, 2015):
16
-20
.
Journal Article
Böckenholt, Ulf and
Donald Lehmann
.
“On the Limits of Research Rigidity: The Number of Items in a Scale.”
(May 05, 2015).
Journal Article
.
“The Long-Term Effect of Multichannel Usage on Sales.”
Customer Needs and Solutions
vol.
2
,
(March 01, 2015):
41
-56
.
Journal Article
.
“The Future of Quantitative Marketing: Results of a Survey.”
Customer Needs and Solutions
vol.
2
,
(January 01, 2015):
5
-18
.
Journal Article
Dekimpe, M.G. and
Donald Lehmann
.
“Introduction to the Special Issue on Global Marketing.”
International Journal of Research in Marketing
(December 01, 2014):
321
-322
.
Journal Article
.
“Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation.”
Journal of Consumer Research
vol.
41
,
(August 01, 2014):
261
-273
.
Journal Article
.
“Empirical Generalizations in Retailing.”
Journal of Retailing
vol.
90
,
no.
2
(June 01, 2014):
121
-124
.
Journal Article
Parker, Jeffrey and
Donald Lehmann
.
“How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information.”
Journal of Consumer Research
vol.
41
,
(June 01, 2014):
213
-235
.
Journal Article
.
“Choosing a Digital Content Strategy: How Much Should be Free?”
International Journal of Research in Marketing
vol.
31
,
(June 01, 2014):
192
-206
.
Journal Article
.
“Commentary on ‘From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain’.”
International Journal of Research in Marketing
vol.
31
,
no.
2
(May 17, 2014):
141
.
Journal Article
.
“Commentary on- From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain.”
(May 17, 2014).
Journal Article
Lehmann, Donald and Shuba Srinivasan
.
“Assessing Brand Equity Through Add-on Sales.”
Customer Needs and Solutions
vol.
1
,
(March 01, 2014):
68
-76
.
Journal Article
.
“Introduction to Theory and Practice.”
Marketing Conference Special Section of Marketing Science,” Marketing Science
(January 31, 2014):
1
-5
.
Journal Article
Hamilton, Rebecca, Debora Thompson, Zachary Arens, Simon Blanchard, Gerald Haubl, P.K. Kannan, Uzma Khan,
Donald Lehmann
, Margaret Meloy, Neal Roese, and Manoj Thomas
.
“Consumer Substitution Decisions: An Integrative Framework.”
Marketing Letters
vol.
25
,
(January 01, 2014):
305
-317
.
Journal Article
.
“Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products.”
Journal of Marketing
vol.
78
,
(January 01, 2014):
112
-126
.
Journal Article
.
“Introduction to Theory and Practice.”
Marketing Science
vol.
33
,
(January 01, 2014):
1
-5
.
Journal Article
.
“Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance.”
Journal of Interactive Marketing
vol.
27
,
(February 01, 2013):
1
-13
.
Journal Article
.
“State Dependence Effects in Surveys.”
Marketing Science
vol.
31
,
(October 01, 2012):
838
-854
.
Journal Article
.
“The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.”
Journal of Marketing
vol.
76
,
(July 01, 2012):
44
-63
.
Journal Article
.
“The Role of Expert versus Social Opinion Leaders in New Product Adoption.”
Marketing Science Institute Report No. 06-004
(May 21, 2012).
Journal Article
.
“Sophistication in Research in Marketing.”
Journal of Marketing
vol.
75
,
(July 01, 2011):
155
-65
.
Journal Article
Parker, Jeffrey and
Donald Lehmann
.
“When Shelf-Based Scarcity Impacts Consumer Preferences.”
Journal of Retailing
vol.
87
,
(June 01, 2011):
142
-155
.
Journal Article
.
“The Impact of Sequential Data on Consumer Confidence in Relative Judgments.”
Journal of Consumer Research
vol.
37
,
(February 10, 2011):
874
-87
.
Journal Article
.
“60 Years in the Making: A Look at the Evolution of Research on New Products, Innovation, and Growth.”
Marketing Management
vol.
20.2011,4
,
(January 01, 2011):
39
-43
.
Journal Article
.
“Shaping Customer Satisfaction through Self-Awareness Cues.”
Journal of Marketing Research
vol.
47
,
(October 01, 2010):
920
-932
.
Journal Article
.
“Consumer Expectations and Culture: The Effect of Belief in Karma in India.”
Journal of Consumer Research
vol.
37
,
(August 01, 2010):
251
-63
.
Journal Article
.
“Longitudinal Patterns of Group Decisions: An Exploratory Analysis.”
(June 10, 2010).
Journal Article
.
“Marketing competition in the 21st Century.”
International Journal of Research in Marketing
(June 01, 2010):
1161
-1163
.
Journal Article
.
“Marketing Competition in the 21st Century.”
International Journal of Research in Marketing
vol.
27
,
(January 01, 2010):
161
-63
.
Journal Article
Gupta, Sunil and
Donald Lehmann
.
“Customers as Assets.”
Journal of Interactive Marketing
vol.
17
,
(November 13, 2009):
1
-16
.
Journal Article
.
“Effectiveness of Corporate Well-Being Programs.”
Journal of Macromarketing
vol.
29
,
(September 01, 2009):
279
-302
.
Journal Article
Keller, Kevin Lane and
Donald Lehmann
.
“Assessing Long-Term Brand Potential.”
Journal of Brand Management
vol.
17
,
(September 01, 2009):
6
-17
.
Journal Article
.
“The Role of Hubs in the Adoption Processes.”
Journal of Marketing
vol.
73
,
(March 01, 2009):
0
.
Journal Article
Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yan Huang, Barbara Kahn, Praveen Kopalle,
Donald Lehmann
, Joel Urbany, and Brian Wansink
.
“Choice Under Restrictions.”
Marketing Letters
vol.
19
,
(December 01, 2008):
183
-99
.
Journal Article
Sunil, Gupta and
Donald Lehmann
.
“Customer Lifetime Value and Firm Valuation.”
(September 25, 2008).
Journal Article
.
“The Structure of Survey-Based Brand Metrics.”
Journal of International Marketing
vol.
16
,
(January 01, 2008):
29
-56
.
Journal Article
.
“Marketing Metrics Use in a Transition Economy: The Case of Vietnam.”
Journal of International Consumer Marketing
vol.
21
,
(January 01, 2008):
1
-12
.
Journal Article
Stremersch , Stefan J. and
Donald Lehmann
.
“25 Years of IJRM: Reflections on the Past and Future.”
(January 01, 2008).
Journal Article
Keller, Punam and
Donald Lehmann
.
“Designing Effective Health Communications: A Meta-Analysis.”
Journal of Public Policy and Marketing
vol.
27
,
(January 01, 2008):
117
-30
.
Journal Article
Gupta, Sunil and
Donald Lehmann
.
“Models of Customer Value.”
(January 01, 2008).
Journal Article
.
“Spontaneous Visualization and Concept Evaluation.”
Journal of the Academy of Marketing Science
vol.
35
,
(September 01, 2007):
309
-16
.
Journal Article
Hulbert, James M. and
Donald Lehmann
.
“Reducing Error in Question and Scale Design: A Conceptual Framework.”
(June 01, 2007).
Journal Article
.
“Choice Goal Attainment and Decision and Consumption Satisfaction.”
Journal of Marketing Research
vol.
44
,
(May 01, 2007):
234
-50
.
Journal Article
Lehmann, Donald and Mercedes Esteban-Bravo
.
“When Giving Some Away Makes Sense to Jump-Start the Diffusion Process.”
Marketing Letters
vol.
17:4
,
(December 01, 2006):
243
-54
.
Journal Article
Lehmann, Donald and Kevin Lane Keller
.
“Brands and Branding: Research Findings and Future Priorities.”
Marketing Science
vol.
25
,
(November 01, 2006):
740
-59
.
Journal Article
.
“From Customer Lifetime Value to Shareholder Value.”
Journal of Service Research
vol.
9
,
(November 01, 2006):
156
-67
.
Journal Article
.
“Using Regression to Answer ‘What If?".”
(June 23, 2006).
Journal Article
.
“It's New But Is It Good? New Product Development and Macromarketing .”
Journal of Macromarketing
vol.
26
,
(June 01, 2006):
8
-16
.
Journal Article
Lehmann, Donald and Praveen Kopalle
.
“Setting Quality Expectations When Entering a Market: What Should the Promise Be?”
Marketing Science
vol.
25
,
(January 01, 2006):
9
-24
.
Journal Article
.
“More Dominant Logics for Marketing: Productivity and Growth.”
(January 01, 2006).
Journal Article
Lehmann, Donald and Sunil Gupta
.
“The Impact of CLV on Firm Valuation.”
Journal of Relationship Marketing
vol.
5
,
(January 01, 2006):
87
-110
.
Journal Article
.
“The Metrics Imperative: Making Marketing Matter.”
Review of Marketing Research
vol.
2
,
(November 01, 2005):
177
-202
.
Journal Article
.
“Journal Evolution and the Development of Marketing.”
(April 01, 2005).
Journal Article
.
“Retail Branding and Customer Loyalty: An Overview.”
(December 01, 2004).
Journal Article
.
“Linking Marketing to Financial Performance and Firm Value.”
(October 01, 2004).
Journal Article
Pae, Jae H. and
Donald Lehmann
.
“Intergeneration Time Effects.”
Journal of the Academy of Marketing Science
(July 01, 2004):
361
-362
.
Journal Article
.
“Pricing Strategy and Practice: Do High Prices Signal High Quality? A Theoretical Model and Empirical Results.”
(June 01, 2004).
Journal Article
.
“Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis.”
Applied Psychological Measurement
vol.
28
,
(May 01, 2004):
186
-209
.
Journal Article
Lehmann, Donald and Jennifer Stuart
.
“Valuing Customers.”
Journal of Marketing Research
vol.
41
,
(February 01, 2004):
7
-18
.
Journal Article
.
“Retail Branding and Customer Loyalty: An Overview.”
Journal of Retailing
vol.
80
,
no.
4
(January 01, 2004).doi: https://doi-org.ezproxy.cul.columbia.edu/10.1016/j.jretai.2004.10.001
Journal Article
.
“Do High Prices Signal High Quality? A Theoretical Model and Empirical Results.”
Journal of Product and Brand Management
vol.
13
,
(January 01, 2004):
279
-88
.
Journal Article
Fitzsimons, Gavan and
Donald Lehmann
.
“Reactions to Recommendations: When Unsolicited Advice Yields Contrary Responses.”
Marketing Science
vol.
23
,
(January 01, 2004):
82
-94
.
Journal Article
.
“Revenue Premium as an Outcome Measure of Brand Equity.”
Journal of Marketing
vol.
67
,
(October 01, 2003):
1
-17
.
Journal Article
Keller, Kevin Lane and
Donald Lehmann
.
“How Do Brands Create Value?”
(May 01, 2003).
Journal Article
Pae, Jae H. and
Donald Lehmann
.
“Multigeneration Innovation Diffusion: The Impact of Intergeneration Time.”
Journal of the Academy of Marketing Science
vol.
31
,
(January 01, 2003):
36
-45
.
Journal Article
Hogan, John,
Donald Lehmann
, Maria Merino, Rajendra Srivastava, Jacquelyn Thomas, and Peter Verhoef
.
“Linking Customer Assets to Financial Performance.”
Journal of Service Research
vol.
5
,
(August 01, 2002):
26
-38
.
Journal Article
.
“Finding Important Findings.”
Journal of Business Research
vol.
56
,
(July 16, 2002):
89
-90
.
Journal Article
Journal Article
.
“A Meta-analysis of the Impact of Price Presentation on Perceived Savings.”
Journal of Retailing
vol.
78
,
(January 01, 2002):
101
-18
.
Journal Article
Lehmann, Donald and Alfred Holden
.
“Macroeconomic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research.”
International Journal of Research in Marketing
vol.
18
,
(December 01, 2001):
341
-55
.
Journal Article
Kopalle, Praveen and
Donald Lehmann
.
“Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism.”
Journal of Marketing Research
vol.
38
,
(August 01, 2001):
386
-94
.
Journal Article
.
“The Impact of Altruism and Envy of Competitive Behavior and Satisfaction.”
International Journal of Research in Marketing
vol.
18
,
(June 01, 2001):
5
-17
.
Journal Article
.
“What Is It? Categorization Flexibility and Consumers' Responses to Really New Products.”
Journal of Consumer Research
vol.
27
,
(March 01, 2001):
489
-98
.
Journal Article
.
“Entrenched Knowledge Structures and Consumer Response to New Products.”
Journal of Marketing Research
vol.
38
,
(February 01, 2001):
14
-29
.
Journal Article
.
“The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success.”
Management Science
vol.
47
,
(January 01, 2001):
69
-84
.
Journal Article
.
“Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy.”
Journal of Marketing
vol.
65
,
(January 01, 2001):
44
-61
.
Journal Article
.
“Mediators and Moderators.”
Journal of Consumer Psychology
vol.
10
,
(January 01, 2001):
90
-92
.
Journal Article
.
“Mediators and Moderators.”
Journal of Consumer Psychology
vol.
10
,
(January 01, 2001):
90
-92
.
Journal Article
.
“Why Do We Not Use More Nonparametric Methods?”
Journal of Consumer Psychology
vol.
10
,
(January 01, 2001):
113
.
Journal Article
Farley, John and
Donald Lehmann
.
“The Important Role of Meta-analysis in International Research in Marketing.”
International Marketing Review
vol.
18
,
(January 01, 2001):
70
-79
.
Journal Article
.
“Other Multivariate Techniques: Meta-Analysis.”
Journal of Consumer Psychology
vol.
10
,
(January 01, 2001):
104
.
Journal Article
.
“Consumer Price Sensitivity and Price Thresholds.”
Journal of Retailing
vol.
77
,
(January 01, 2001):
435
-56
.
Journal Article
.
“The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review.”
Journal of the Academy of Marketing Science
vol.
29
,
(January 01, 2001):
36
-49
.
Journal Article
Gupta, Sunil and
Donald Lehmann
.
“Untangling the Values of Web Companies.”
FINANCIAL TIMES, MASTERING MANAGEMENT SUPPLEMENT
(November 20, 2000):
403
-408
.
Journal Article
Lehmann, Donald and Charles Weinberg
.
“Sales Through Sequential Distribution Channels: An Application to Movies and Videos.”
Journal of Marketing
vol.
64
,
(July 01, 2000):
18
-33
.
Journal Article
.
“Extent and Impact of Incubation Time in New Product Diffusion.”
Journal of Product Innovation Management
vol.
16
,
(March 01, 1999):
134
-44
.
Journal Article
.
“Consumer Behavior and Y2K.”
Journal of Marketing
vol.
63
,
(January 01, 1999):
14
-18
.
Journal Article
Farley, John U and
Donald Lehmann
.
“Customer Reactions to Variety: Too Much of A Good Thing?”
(December 01, 1998).
Journal Article
.
“Designing the Next Study for Maximum Impact.”
Journal of Marketing Research
vol.
35
,
(November 01, 1998):
496
-501
.
Journal Article
.
“From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.”
Marketing Letters
vol.
9
,
no.
3
(August 01, 1998):
235
-246
.
Journal Article
.
“From Decision Support to Decision Automation: A 20/20 Vision.”
Marketing Letters
vol.
9
,
(August 01, 1998):
235
-46
.
Journal Article
Narayanan, Sunder and
Donald Lehmann
.
“An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making.”
Marketing Letters
vol.
9
,
(August 01, 1998):
301
-12
.
Journal Article
.
“From Decision Support to Decision Automation: A 2020 Vision.”
(August 01, 1998).
Journal Article
.
“Customer Reactions to Variety: Too Much of a Good Thing?”
Journal of the Academy of Marketing Science
vol.
26
,
(January 01, 1998):
62
-65
.
Journal Article
.
“Responses to Advertising a New Car.”
(August 01, 1997).
Journal Article
Huber, Joel, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook,
Donald Lehmann
, Bertrand Munier, David Schkade, and Itamar Simonson
.
“Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.”
(July 01, 1997).
Journal Article
.
“The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.”
Journal of Marketing Research
vol.
34
,
(May 01, 1997):
248
-61
.
Journal Article
.
“The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.”
(May 01, 1997).
Journal Article
Johnson, Michael D. and
Donald Lehmann
.
“Consumer Experience and Consideration Sets for Brands and Product Categories.”
(January 01, 1997).
Journal Article
Kopalle, Praveen K and
Donald Lehmann
.
“Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha.”
(October 24, 1996).
Journal Article
.
“A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes.”
Psychometrika
vol.
61
,
(September 01, 1996):
485
-508
.
Journal Article
.
“Reflections on ‘A Meta-Analysis of Applications of Diffusion Models’.”
(May 01, 1996).
Journal Article
.
“Knowledge Generalization and the Convention of Consumer Research: A Study in Inconsistency, (Presidential Address), in Kim P. Corfman and John G. Lynch, eds.”
Association for Consumer Research
(January 01, 1996):
1
-5
.
Journal Article
.
“Time Perceptions in Service Systems: An Overview of the TPM Framework, Advances in Services Marketing and Management.”
Advances in Services Marketing and Management
vol.
5
,
(January 01, 1996):
85
-107
.
Journal Article
Greenleaf, Eric and
Donald Lehmann
.
“Reasons for Substantial Delay in Consumer Decision Making.”
(September 01, 1995).
Journal Article
.
“When Does Advertising Have an Impact? A Study of Tracking Data.”
Journal of Advertising Research
vol.
35
,
(September 01, 1995):
19
-32
.
Journal Article
.
“When Does Advertising Have an Impact? A Study of Tracking Data.”
(September 01, 1995).
Journal Article
Greenleaf, Eric and
Donald Lehmann
.
“Reasons for Substantial Delay in Consumer Decision-Making.”
Journal of Consumer Research
vol.
22
,
(September 01, 1995):
186
-99
.
Journal Article
Kopalle, Praveen and
Donald Lehmann
.
“The Effects of Advertised and Observed Quality on Expectations About New Product Quality.”
Journal of Marketing Research
vol.
32
,
(August 01, 1995):
280
-90
.
Journal Article
Kopalle, Praveen and
Donald Lehmann
.
“The Effects of Advertised and Observed Quality on Expectations About New Product Quality.”
(August 01, 1995).
Journal Article
.
“The Impact of Bundle Type Price Framing and Familiarity on Evaluation of the Bundle.”
Journal of Business Research
vol.
33
,
(May 01, 1995):
57
-66
.
Journal Article
Mela, Carl and
Donald Lehmann
.
“Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study.”
(April 28, 1995).
Journal Article
Mela, Carl and
Donald Lehmann
.
“Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study.”
Fuzzy Sets and Systems
vol.
71
,
(April 28, 1995):
165
-81
.
Journal Article
.
“Empirical Marketing Generalization Using Meta-analysis.”
Marketing Science
vol.
14
,
(January 01, 1995):
G36-G46
.
Journal Article
.
“Empirical Marketing Generalization Using Meta-Analysis.”
(January 01, 1995).
Journal Article
Boulding, William, Marian Moore, Richard Staelin, Kim Corfman, Peter Dickson, Michael Fitzsimmons, Sunil Gupta,
Donald Lehmann
, Deborah Mitchell, Joel Urbany, and Barton Weitz
.
“Understanding Managers' Strategic Decision-Making Process.”
Marketing Letters
vol.
5
,
(October 01, 1994):
413
-26
.
Journal Article
Boulding, William, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta,
Donald Lehmann
, Deborah J. Mitchell, Joel E. Urbany, and Barton A. Weitz
.
“Understanding Managers' Strategic Decision-Making Process.”
(October 01, 1994).
Journal Article
Lehmann, Donald and Yigang Pan
.
“Context Effects, New Brand Entry, and Consideration Sets.”
Journal of Marketing Research
vol.
31
,
(August 01, 1994):
364
-74
.
Journal Article
Lehmann, Donald and Yigang Pan
.
“Context Effects, New Brand Entry, and Consideration Sets.”
(August 01, 1994).
Journal Article
.
“Customer Satisfaction, Market Share, and Profitability: Findings from Sweden.”
Journal of Marketing
vol.
58
,
(July 01, 1994):
53
-66
.
Journal Article
.
“Customer Satisfaction, Market Share, and Profitability.”
(July 01, 1994).
Journal Article
.
“A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes.”
(June 06, 1994).
Journal Article
Corfman, Kim and
Donald Lehmann
.
“The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.”
Journal of Advertising
vol.
23
,
(June 01, 1994):
35
-48
.
Journal Article
Corfman, Kim P and
Donald Lehmann
.
“The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.”
(June 01, 1994).
Journal Article
Farley, John and
Donald Lehmann
.
“Cross-National 'Laws' and Differences in Market Response.”
Management Science
vol.
40
,
(January 01, 1994):
111
-22
.
Journal Article
Corfman, Kim P. and
Donald Lehmann
.
“The Importance of Others' Welfare in Evaluating Bargaining Outcomes.”
(June 01, 1993).
Journal Article
Pan, Yigang and
Donald Lehmann
.
“The Influence of New Brand Entry on Subjective Brand Judgments.”
Journal of Consumer Research
vol.
20
,
(June 01, 1993):
76
-86
.
Journal Article
Pan, Yigang and
Donald Lehmann
.
“The Influence of New Brand Entry on Subjective Brand Judgments.”
(June 01, 1993).
Journal Article
Corfman, Kim and
Donald Lehmann
.
“The Importance of Others' Welfare in Evaluating Bargaining Outcomes.”
Journal of Consumer Research
vol.
20
,
(June 01, 1993):
124
-37
.
Journal Article
.
“A Numerical Approach to Solve Finite Horizon Optimal Control Problems Exhibiting the Turnpike Property.”
(December 16, 1992).
Journal Article
.
“A Numerical Approach to Solve Finite Horizon Optimal Control Problems Exhibiting the Turnpike Property.”
(December 01, 1992).
Journal Article
.
“Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities.”
(May 01, 1992).
Journal Article
.
“Profiles of Product Innovators Among Large U.S. Manufacturers.”
Management Science
vol.
38
,
(February 01, 1992):
157
-69
.
Journal Article
.
“Profiles of Product Innovators Among Large U.S. Manufacturers.”
(February 01, 1992).
Journal Article
Lehmann, Donald and William Moore
.
“A Combined Simply Scalable and Tree-Based Preference Model.”
Journal of Business Research
vol.
22
,
(June 01, 1991):
311
-26
.
Journal Article
Lehmann, Donald and William Moore
.
“A Combined Simply Scalable and Tree Based Preference Model.”
(June 01, 1991).
Journal Article
.
“Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables.”
(June 01, 1991).
Journal Article
Greenleaf, Eric and
Donald Lehmann
.
“Causes of Delay in Consumer Decision Making: An Exploratory Study.”
Advances in Consumer Research
vol.
18
,
(January 01, 1991):
470
-475
.
Journal Article
.
“Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables.”
Journal of Retailing
vol.
67
,
(January 01, 1991):
184
-204
.
Journal Article
Kahn, Barbara and
Donald Lehmann
.
“Modeling Choice Among Assortments.”
Journal of Retailing
vol.
67
,
(January 01, 1991):
274
-99
.
Journal Article
.
“The Effects of Fatigue on Judgments of Interproduct Similarity.”
(August 01, 1990).
Journal Article
.
“The Effects of Fatigue on Judgments of Interproduct Similarity.”
International Journal of Research in Marketing
vol.
7
,
(August 01, 1990):
35
-43
.
Journal Article
.
“Alternative Explanations for Changes in Similarity Judgments and MDS Structure.”
(August 01, 1990).
Journal Article
.
“Combining Related and Sparse Data in Linear Regression Models.”
Journal of Business and Economic Statistics
vol.
8
,
(July 01, 1990):
327
-35
.
Journal Article
.
“Combining Related and Sparse Data in Linear Regression Models.”
(July 01, 1990).
Journal Article
.
“Longitudinal Patterns of Group Decisions: An Exploratory Analysis.”
Multivariate Behavioral Research
vol.
25
,
(July 01, 1990):
249
-73
.
Journal Article
.
“Estimating Publication Bias in Meta-Analysis.”
(May 01, 1990).
Journal Article
.
“Estimating Publication Bias in Meta-analysis.”
Journal of Marketing Research
vol.
27
,
(May 01, 1990):
220
-26
.
Journal Article
Holak, Susan and
Donald Lehmann
.
“Purchase Intentions and the Dimensions of Innovation: An Exploratory Model.”
Journal of Product Innovation Management
vol.
7
,
(March 01, 1990):
59
-73
.
Journal Article
Holak, Susan L. and
Donald Lehmann
.
“Purchase Intentions and the Dimensions of Innovation: An Exploratory Model.”
(March 01, 1990).
Journal Article
.
“A Meta-Analysis of Applications of Diffusion Models.”
(February 01, 1990).
Journal Article
Moore, William L and
Donald Lehmann
.
“A Paired Comparison Nested Logit Model of Individual Preference Structures.”
(November 01, 1989).
Journal Article
Lehmann, Donald and Sunil Gupta
.
“PACM: A Two-Stage Procedure for Analyzing Structural Models.”
(September 01, 1989).
Journal Article
.
“Assessing the Validity of Emotional Typologies.”
(June 01, 1989).
Journal Article
.
“An Alternative Procedure for Assessing Convergent and Discriminant Validity.”
(December 01, 1988).
Journal Article
.
“Estimating Probabilistic Choice Models from Sparse Data: A Method and an Application to Groups.”
(January 15, 1988).
Journal Article
.
“A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data.”
(December 07, 1987).
Journal Article
.
“Modeling the Choice to Automate.”
(December 01, 1987).
Journal Article
.
“Stability of Membership in Market Segments Identified with a Disaggregate Consumption Model.”
(August 01, 1987).
Journal Article
Corfman, , Kim P. and
Donald Lehmann
.
“Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions.”
(June 01, 1987).
Journal Article
.
“Pumping Iron III: An Examination of Compulsive Lifting.”
(January 01, 1987).
Journal Article
.
“Hierarchical Representations of Market Structures and Choice Processes Through Preference Trees.”
(October 01, 1986).
Journal Article
.
“Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.”
(August 01, 1986).
Journal Article
Ofir, Chezy and
Donald Lehmann
.
“Measuring Images of Foreign Products.”
(June 01, 1986).
Journal Article
Carpenter, Gregory S and
Donald Lehmann
.
“A Model of Marketing Mix, Brand Switching, and Competition.”
(August 01, 1985).
Journal Article
Lehmann, Donald and Joel Steckel
.
“Effective Advertising in Industrial Supplier Directories.”
(May 01, 1985).
Journal Article
.
“How Advertising Affects Sales: Meta-Analysis of Econometric Results.”
(February 01, 1984).
Journal Article
.
“Objective and Strategy Determination: Some Empirical Results.”
(December 01, 1983).
Journal Article
Lehmann, Donald and William L. Moore
.
“On Hypotheses, Measurements, and the Extension of Knowledge.”
Journal of Consumer Research
vol.
10
,
no.
1
(June 01, 1983):
132
-133
.
Journal Article
Moore, , William L. and
Donald Lehmann
.
“Effects of Usage and Name on Perceptions of New Products.”
(November 01, 1982).
Journal Article
.
“Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.”
(April 01, 1982).
Journal Article
.
“Parameter Stability and ‘Carry-over Effects’ in a Consumer Decision-Process Model.”
(March 01, 1982).
Journal Article
.
“Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.”
(March 01, 1982).
Journal Article
.
“Decision Criteria Used in Buying Different Categories of Products.”
(March 01, 1982).
Journal Article
.
“Generalizing from ‘Imperfect’ Replication.”
(October 01, 1981).
Journal Article
Holbrook, Morris B. and
Donald Lehmann
.
“Allocating Discretionary Time: Complementarity Among Activities.”
(March 01, 1981).
Journal Article
Moore, William L. and
Donald Lehmann
.
“Individual Differences in Search Behavior for a Nondurable.”
(December 01, 1980).
Journal Article
Lehmann, Donald and William L. Moore
.
“Validity of Information Display Boards: An Assessment Using Longitudinal Data.”
(November 01, 1980).
Journal Article
Lehmann, Donald and Robert E. Gruber
.
“Exponents of Multiattribute Models.”
(September 01, 1980).
Journal Article
Holbrook, , Morris B. and
Donald Lehmann
.
“Form versus Content in Predicting Starch Scores.”
Journal of Advertising Research
(January 01, 1980).
Journal Article
.
“Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.”
(September 01, 1978).
Journal Article
.
“Halo Effects in Marketing Research: Review and Prognosis.”
Advances in Consumer Research
vol.
8
,
(January 01, 1978):
465
-467
.
Journal Article
Farley, John U. and
Donald Lehmann
.
“An Overview of Empirical Applications of Buyer Behavior System Models.”
(January 01, 1977).
Journal Article
.
“A ‘Working’ System Model of Car Buyer Behavior.”
(November 19, 1976).
Journal Article
Beckwith,, Neil E and
Donald Lehmann
.
“Halo Effects in Multiattribute Attitude Models: An Appraisal of Some Unresolved Issues.”
(November 01, 1976).
Journal Article
.
“An Empirically Based Stochastic Model.”
(November 01, 1976).
Journal Article
Beckwith, Neil E. and
Donald Lehmann
.
“The Importance of Halo Effects in Multi-Attribute Attitude Models.”
(August 01, 1975).
Journal Article
O'Shaughnessy, John and
Donald Lehmann
.
“A Reply to ‘A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products".”
(January 01, 1975).
Journal Article
.
“Some Empirical Contributions to Buyer Behavior Theory.”
(December 01, 1974).
Journal Article
.
“Some Alternatives to Linear Factor Analysis for Variable Grouping Applied to Buyer Behavior Variables.”
(May 01, 1974).
Journal Article
.
“Evaluating Test Market Results: Buyer Behavior Analysis in Argentina.”
(April 01, 1974).
Journal Article
Lehmann, Donald and John O'Shaughnessy
.
“Difference in Attribute Importance for Different Industrial Products.”
(April 01, 1974).
Journal Article
Lehmann, Donald and Donald G. Morrison
.
“A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis.”
Journal of Marketing Research
vol.
10
,
no.
3
(August 01, 1973):
353
-354
.
Journal Article
Beckwith, Neil E. and
Donald Lehmann
.
“The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.”
(May 01, 1973).
Journal Article
.
“Individual Voter Evaluation of Government Programs.”
(April 01, 1973).
Journal Article
Lehmann, Donald and Lyman E. Ostlund
.
“Consumer Perceptions of Product Warranties: An Exploratory Study.”
Association for Consumer Research
vol.
1
,
(January 01, 1973):
51
-65
.
Journal Article
Lehmann, Donald and James Hulbert
.
“Are Three-Point Scales Always Good Enough?”
(November 01, 1972).
Journal Article
.
“An Experimental Study of Relationships Between Attitudes, Brand Preference, and Choice, Behavioral Science.”
(November 01, 1972).
Journal Article
.
“Judged Similarity and Brand-Switching Data as Similarity Measures.”
(August 01, 1972).
Journal Article
.
“Preference Among Similar Alternatives.”
(January 01, 1972).
Journal Article
.
“Evaluating Marketing Strategy in a Multiple Brand Market.”
(September 01, 1971).
Journal Article
.
“Television Show Preference: Application of a Choice Model.”
(February 01, 1971).
Journal Article
Lehmann, Donald and William L. Moore
.
“On Hypotheses, Measurements, and the Extension of Knowledge.”
(June 01, 0003).
Journal Article
.
“Developing a Posterior Model from a Weak Prior with Panel Data, in Robert P. Leone, ed.”
(November 27, 2024).
Journal Article
.
“Using Specific Attributes for Predicting Television Show Audience Share.”
(November 27, 2024).
Journal Article
.
“Quantitative Empirical Generalizations and Progress Toward Knowledge: Pushing the Meta-Analysis Envelope.”
(November 27, 2024).
Journal Article
Estelami, Hooman and
Donald Lehmann
.
“Multi-dimensional (Partitioned) Pricing, in Andreas Hunterhuber, ed.”
(November 27, 2024).
Journal Article
.
“Multi-dimensional (Partitioned) Pricing.”
(November 27, 2024).
Journal Article
.
“The Relevance of Rigor.”
(November 27, 2024).
Journal Article
.
“Three-Way Multivariate Conjoint Analysis.”
(November 27, 2024).
Journal Article
Hulbert, James and
Donald Lehmann
.
“Assessing the Importance of the Sources of Error in Structured Survey Data.”
(November 27, 2024).
Working Paper
Lehmann, Donald and Gregory S. Carpenter
.
Theory + Practice in Marketing. February 28, 2014.
Working Paper
.
Social Influence and Customer Adoption of New Sales Channels. January 01, 2014.
Working Paper
.
Sampling Strategies for Information Goods. June 01, 2012.
Working Paper
.
Family Member Influence over Time and across Cultures: A Meta-Analysis. February 11, 2011.
Working Paper
.
What Good Are Hubs? Preferences for New Product Information Sources. January 01, 2011.
Working Paper
Stephen, Andrew T. and
Donald Lehmann
.
Drivers of Word-of-Mouth at the Individual Level. November 09, 2010.
Working Paper
Lehmann, Donald and Shuba Srinivasan
.
Brand Equity and the Accessory Premium: The Case of the Automobile Industry. September 07, 2010.
Working Paper
Dinner, Isaac and
Donald Lehmann
.
The Financial Impact of Changes in Marketing and R&D Budgets. July 12, 2010.
Working Paper
Stephen, Andrew T. and
Donald Lehmann
.
Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level. June 06, 2010.
Working Paper
.
Local Neighborhoods as Early Predictors of Innovation Adoption. May 06, 2010.
Working Paper
Eisend, Martin and
Donald Lehmann
.
Measuring the Impact of Meta-Analysis and Other Influential Papers. April 07, 2010.
Working Paper
Moldovan, Sarit and
Donald Lehmann
.
The Impact of Advertising Copy on Word-of-Mouth. February 02, 2010.
Working Paper
Kopalle, Praveen and
Donald Lehmann
.
The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products. January 11, 2010.
Working Paper
.
Sampling Information Goods: How Much Should Be Free? January 01, 2010.
Working Paper
.
Preference for New Product Information Sources. January 01, 2007.
Working Paper
.
The Role of Expert versus Social Opinion Leaders in New Product Adoption. January 01, 2006.
Working Paper
.
The Primacy of the Idea Itself as a Predictor of New Product Success. January 01, 1999.
Working Paper
.
The Role of Expert versus Social Opinion Leaders in New Product Adoption. November 27, 2024.
Working Paper
.
The Role of Expert versus Social Opinion Leaders in New Product Adoption. November 27, 2024.
Book
.
Product Management and Strategy.
Malaysia
:
McGraw-Hill
,
2010.
Book
Lehmann, Donald and David Reibstein
.
Marketing Metrics and Financial Performance. Cambridge, Mass.
:
Marketing Science Institute
,
2006.
Book
Lehmann, Donald and Sunil Gupta
.
Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Philadelphia
:
Wharton School Publishing
,
2005.
Book
Lehmann, Donald and Russell Winer
.
Analysis for Marketing Planning. Boston, Mass.
:
McGraw-Hill
,
2005.
Book
Book
Lehmann, Donald and Christine Moorman
.
Assessing Marketing Strategy Performance. Cambridge, Mass.
:
Cambridge University Press
,
2004.
Book
.
Marketing Research.
Reading, Mass.
:
Addison Wesley
,
1998.
Book
Lehmann, Donald and Katherine E. Jocz
.
Reflections on the Futures of Marketing. Cambridge, Mass.
:
Cambridge University Press
,
1997.
Book
Book
Farley, John and
Donald Lehmann
.
Meta-analysis in Marketing: Generalization of Response Models. Lexington, Mass.
:
Lexington Press
,
1986.
Chapter
.
“Meta-Analysis in Marketing, in Natalie Mizik and Dominique M. Hanssens, eds.”
In
Handbook of Marketing Analytics: Methods and Applications in Marketing Management
,
305
-323
.
2016.
Chapter
.
“Co-Managing Brand Equity and Customer Equity.”
In
The Handbook of Customer Equity: Mastering the Art and Science of Customer Management
,
363
-381
.
Northampton, MA
:
Edward Elgar Publishing
,
2015.
Chapter
.
“Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility.”
In
Handbook of Research on Marketing and Corporate Social Responsibility
,
198
-215
.
2014.
Chapter
.
“Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility.”
In
Handbook of Research on Marketing and Corporate Social Responsibility
,
edited by Ronald Hill and Ryan Langan
,
Cheltenham, MA
:
Edward Elgar
,
2014.
Chapter
Golder, Peter and
Donald Lehmann
.
“New Products Research.”
In The History of Marketing Science
,
edited by Russell S. Winer and Scott A. Neslin
,
Singapore
:
World Scientific
,
2014.
Chapter
.
“The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.”
In
The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences
,
83
-96
.
Hillside, NJ
:
Lawrence Erlbaum Associates, Inc.
,
2013.
Chapter
.
“Linking Customer Equity to Brand Equity.”
In
The Handbook of Customer Equity: Mastering the Art and Science of Customer Management
,
edited by V. Kumar and Denish Shah
,
1
-13
.
UK
:
Edward Elgar
,
2013.
Chapter
.
“Epilogue.”
In
Transformative Consumer Research for Personal and Collective Well-Being
,
edited by David Glen Mick, Simone Pettigrew, Cornelia Pechmann, and Julie L. Ozanne
,
681
-688
.
New York
:
Routledge
,
2012.
Chapter
Keller, Punam and
Donald Lehmann
.
“Design of Effective Obesity Communications: Insights from Consumer Research.”
In Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
,
Armonk, New York
:
M.E. Sharpe
,
2011.
Chapter
.
“Marketing Metrics.”
In
Wiley International Encyclopedia of Marketing
,
edited by Jagdish Sheth and Naresh K. Malhotra
,
West Sussex, UK
:
Blackwell
,
2010.
Chapter
.
“Social Connectivity, Opinion Leadership, and Diffusion.”
In
The Connected Customer
,
edited by Stefan Wuyts, Marnik Dekimpe, Els Gijsbrechts, and Rik Pieters
,
New York
:
Taylor and Francis Group
,
2010.
Chapter
.
“Social Connectivity, Opinion Leadership, and Diffusion.”
In
The Connected Customer
,
edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters
,
283
-302
.
New York
:
Routledge
,
2010.
Chapter
Lehmann, Donald and Dina Mayzlin
.
“Communication and New Product Adoption,in Gerard Tellis and Tim Ambler, eds.”
In Handbook of Advertising
,
366
-380
.
Thousand Oaks, CA
:
Sage Publications
,
2007.
Chapter
.
“Some Thoughts on the Futures of Marketing, in Donald R. Lehmann and Katherine E. Jocz eds., Reflections on the Futures of Marketing.”
In
Marketing Science Institute
,
121
-135
.
Cambridge, MA
:
1997.
Chapter
.
“Validity and Goodness of Fit in Data Analysis, in Mary Jane Schlinger, ed.”
1978.
Chapter
Estelami, Hooman and
Donald Lehmann
.
““Multi-dimensional (Partitioned) Pricing,” in Andreas Hunterhuber, ed.”
Chapter
.
“Using Regression to Answer ‘What If?’.”
In
Handbook of Marketing Research: Uses, Misuses, and Future Advances
,
255
-266
.
CA
:
Thousand Oaks. Sage Publications
,
Course
B9612: (PhD) Marketing, Decisions & Methods
Course
B9606: (PhD) Marketing Research Seminar
Article
Lehmann Wins Berry-AMA Book Prize
Article
Columbia Marketing Faculty Honored
Article
Professor Lehmann wins the 2009 William F. O'Dell Award
Article
Lehmannfest
- Case ID
- 180504
Forecasting Adoption and Sales
How do you estimate the level of sales a growth strategy will generate?
- Case ID
- 170505
Anticipating Demand and Forecasting Sales
How do you estimate the level of sales a growth strategy will generate?
- Case ID
- 80512
Encouraging Innovation and New Product Adoption
Given humanity's innate resistance to change, why do some new products succeed while others don't?
- Case ID
- 80513
Making Marketing Decisions
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
- Case ID
- 70505
What's a Customer Worth?
How do you quantify what a customer is worth?