Authors John U Farley, Jerrold P. Katz, and Donald Lehmann Format Journal Article Publication Date September 1, 1978 Full Citation Farley, John U, Jerrold P. Katz, and Donald Lehmann . “Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.” (September 01, 1978).
Full Citation Farley, John U, Jerrold P. Katz, and Donald Lehmann . “Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.” (September 01, 1978).