Authors Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, and Donald Lehmann Format Journal Article Publication Date July 1, 2022 Full Citation Swaminathan, Vanitha, Sayan Gupta, Kevin Lane Keller, and Donald Lehmann . “Brand Actions and Financial Consequences: a Review of Key Findings and Directions for Future Research.” (July 01, 2022).
Full Citation Swaminathan, Vanitha, Sayan Gupta, Kevin Lane Keller, and Donald Lehmann . “Brand Actions and Financial Consequences: a Review of Key Findings and Directions for Future Research.” (July 01, 2022).