Authors Donald Lehmann Format Chapter Publication Date January 1, 1997 Book Marketing Science Institute Full Citation Lehmann, Donald. “Some Thoughts on the Futures of Marketing, in Donald R. Lehmann and Katherine E. Jocz eds., Reflections on the Futures of Marketing.” In Marketing Science Institute, 121-135. Cambridge, MA: 1997.
Full Citation Lehmann, Donald. “Some Thoughts on the Futures of Marketing, in Donald R. Lehmann and Katherine E. Jocz eds., Reflections on the Futures of Marketing.” In Marketing Science Institute, 121-135. Cambridge, MA: 1997.