Authors Y. Ding, W.S. DeSarbo, D.M. Hanssens, K. Jedid, J.G. Lynch, Jr., and Donald Lehmann Format Journal Article Publication Date June 8, 2020 Full Citation Ding, Y., W.S. DeSarbo, D.M. Hanssens, K. Jedid, J.G. Lynch, Jr., and Donald Lehmann . “The Past, Present, and Future of Measurements and Methods in Marketing Analysis.” (June 08, 2020).
Full Citation Ding, Y., W.S. DeSarbo, D.M. Hanssens, K. Jedid, J.G. Lynch, Jr., and Donald Lehmann . “The Past, Present, and Future of Measurements and Methods in Marketing Analysis.” (June 08, 2020).