Authors Frank M. Bass, Edgar A. Pessemier, and Donald Lehmann Format Journal Article Publication Date November 1, 1972 Full Citation Bass, Frank M., Edgar A. Pessemier, and Donald Lehmann . “An Experimental Study of Relationships Between Attitudes, Brand Preference, and Choice, Behavioral Science.” (November 01, 1972).
Full Citation Bass, Frank M., Edgar A. Pessemier, and Donald Lehmann . “An Experimental Study of Relationships Between Attitudes, Brand Preference, and Choice, Behavioral Science.” (November 01, 1972).