Abstract
A commentary on Barbara E. Kahn's article, Dynamic Relationships with Customers: High-Variety Strategies, published in the winter 1998 issue of Journal of the Academy of Marketing Sciences is provided. The purpose is to question Kahn's assumptions and hence to suggest some implications for research.
Full Citation
Journal of the Academy of Marketing Science
vol.
26
,
(January 01, 1998):
62
-65
.