Authors , William L. Moore and Donald Lehmann Format Journal Article Publication Date November 1, 1982 Full Citation Moore, , William L. and Donald Lehmann . “Effects of Usage and Name on Perceptions of New Products.” (November 01, 1982).
Full Citation Moore, , William L. and Donald Lehmann . “Effects of Usage and Name on Perceptions of New Products.” (November 01, 1982).