Authors Sunil Gupta, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt Format Journal Article Publication Date January 31, 2014 Journal Marketing Conference Special Section of Marketing Science,” Marketing Science Full Citation Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt. “Introduction to Theory and Practice.” Marketing Conference Special Section of Marketing Science,” Marketing Science (January 31, 2014): 1-5.
Full Citation Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt. “Introduction to Theory and Practice.” Marketing Conference Special Section of Marketing Science,” Marketing Science (January 31, 2014): 1-5.