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  1. Directory
  2. Faculty
  3. Rajeev Kohli

Rajeev Kohli

Ira Leon Rennert Professor of Business
Marketing Division
Rajeev Kohli
Areas of Expertise
Consumer Behavior, Marketing
Contact
Office: 972 Kravis
Phone: (212) 8544361
E-mail: [email protected]
Links
Curriculum Vitae

Rajeev Kohli is the Ira Leon Rennert Professor of Business at Columbia Business School. His research interests are in mathematical models of non-compensatory choice, product design and recommendation systems. He has published papers in leading journals in marketing, operations research, discrete mathematics and mathematical psychology. He has also served on the editorial boards of leading journals  including Management Science and Operations Research.

Prof. Kohli served as the Chair of the school’s marketing division from 2010-2013. From 2016-2018, he was the chair of the marketing PhD program. He has also served on the school’s executive committee and promotions and tenure committee, and as a representative of the business school on the Columbia University Senate.

Prof. Kohli serves on the advisory board of the Deepak and Neera Raj Center on Indian Economic Policies at Columbia University. The center supports research, events and high-visibility programs on the development of the Indian economy. He has previously served on the board of NYC Media Labs, which was founded by the city of New York to spur innovation and entrepreneurship in the media industries.

Prof. Kohli teaches Catching Growth Waves in Emerging Markets to MBA and EMBA students. He also teaches Mathematical Models in Marketing to PhD students. He has written several cases, including Amazon: Taking on in India, Walmart: From China to India,  Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth, Launch of the Indian Premier League and Scrabulous on Facebook.

Prof. Kohli earned a PhD in Applied Economics and Decision Sciences from the Wharton School, University of Pennsylvania (1984); an MBA from Northern Illinois University (1980); and a BE (Electrical) from the Birla Institute for Science and Technology, Pilani, India (1977).

Education
BS, Birla Institute of Technology and Science, 1977; MBA, Northern Illinois University, 1980; PhD, University of Pennsylvania, 1985
Joined CBS
1991

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Kohli, Rajeev
. “Properties of Reciprocity Formulas for the Rogers-Ramanujan Continued Fractions.”
The Ramanujan Journal
vol.
51
, (January 01, 2020):
501
-
517
.
Explore Further about Properties of Reciprocity Formulas for the Rogers-Ramanujan Continued Fractions
Journal Article
Kohli, Rajeev, Khaled Boughanmi, and Vikram Kohli
. “Randomized Algorithms for Lexicographic Inference.”
Operations Research
vol.
67
, (January 01, 2019):
357
-
375
.
Explore Further about Randomized Algorithms for Lexicographic Inference
Download PDF on Randomized Algorithms for Lexicographic Inference
Journal Article
Aribarg, Anocha, Thomas Otter, Daniel Zantedeschi, Greg Allenby, Taylor Bentley, David Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli , Kamel Jedidi , Stephan Seiler, and Xin (Shane) Wang
. “Advancing Non-compensatory Choice Models in Marketing.”
Customer Needs and Solutions
vol.
5
, (March 01, 2018):
82
-
92
.
Explore Further about Advancing Non-compensatory Choice Models in Marketing
Journal Article
Kohli, Rajeev and Kamel Jedidi
. “Relation Between EBA and Nested Logit Models.”
Operations Research
vol.
65
, (January 01, 2017):
621
-
634
.
Explore Further about Relation Between EBA and Nested Logit Models
Download PDF on Relation Between EBA and Nested Logit Models
Journal Article
Kohli, Rajeev and Kamel Jedidi
. “Error Theory for Elimination by Aspects.”
Operations Research
vol.
63
, (January 01, 2015):
512
-
526
.
Explore Further about Error Theory for Elimination by Aspects
Download PDF on Error Theory for Elimination by Aspects
Journal Article
Kohli, Rajeev and Ricardo Montoya
. “The Design of Durable Goods.”
Marketing Science
vol.
30
, (January 01, 2011):
111
-
122
.
Explore Further about The Design of Durable Goods
Download PDF on The Design of Durable Goods
Journal Article
Gaur, Daya, Ramesh Krishnamurti, and Rajeev Kohli
. “Erratum to "The Capacitated Max k-Cut Problem".”
Mathematical Programming (Series A)
vol.
126
, (January 01, 2011):
191
.
Explore Further about Erratum to &#34;The Capacitated Max <em>k</em>-Cut Problem&#34;
Journal Article
Kohli, Rajeev and Ricardo Montoya
. “Package Size Decisions.”
Management Science
vol.
56
, (March 01, 2010):
485
-
494
.
Explore Further about Package Size Decisions
Download PDF on Package Size Decisions
Journal Article
Gaur, Daya, Ramesh Krishnamurti, and Rajeev Kohli
. “Conflict resolution in the scheduling of television commercials.”
Operations Research
vol.
57
, (September 01, 2009):
1098
-
1105
.
Explore Further about Conflict resolution in the scheduling of television commercials
Download PDF on Conflict resolution in the scheduling of television commercials
Journal Article
Gaur, Daya, Ramesh Krishnamurti, and Rajeev Kohli
. “The Capacitated Max k-Cut Problem.”
Mathematical Programming (A)
vol.
115
, (September 01, 2008):
65
-
72
.
Explore Further about The Capacitated Max <i>k</i>-Cut Problem
Download PDF on The Capacitated Max <i>k</i>-Cut Problem
Journal Article
Iyengar, Raghuram, Kamel Jedidi , and Rajeev Kohli
. “A Conjoint Approach to Multi-Part Pricing.”
Journal of Marketing Research
vol.
45
, (April 01, 2008):
195
-
210
.
Explore Further about A Conjoint Approach to Multi-Part Pricing
Download PDF on A Conjoint Approach to Multi-Part Pricing
Journal Article
Jedidi, Kamel and Rajeev Kohli
. “Inferring latent class lexicographic rules from choice data.”
Journal of Mathematical Psychology
vol.
52
, (January 01, 2008):
241
-
249
.
Explore Further about Inferring latent class lexicographic rules from choice data
Journal Article
Kohli, Rajeev
. “Representation and Inference of Lexicographic Preference Models and Their Variants.”
Marketing Science
vol.
26
, (May 01, 2007):
380
-
399
.
Explore Further about Representation and Inference of Lexicographic Preference Models and Their Variants
Download PDF on Representation and Inference of Lexicographic Preference Models and Their Variants
Journal Article
Jedidi, Kamel and Rajeev Kohli
. “Representation and Inference of Lexicographic Preference Models and Their Variants.”
Marketing Science
vol.
26
, (January 01, 2007):
380
-
399
.
Explore Further about Representation and Inference of Lexicographic Preference Models and Their Variants
Download PDF on Representation and Inference of Lexicographic Preference Models and Their Variants
Journal Article
Kohli, Rajeev and Raaj Sah
. “Some Empirical Regularities in Market Shares.”
Management Science
vol.
52
, (November 01, 2006):
1792
-
1798
.
Explore Further about Some Empirical Regularities in Market Shares
Download PDF on Some Empirical Regularities in Market Shares
Journal Article
Kohli, Rajeev, Ramesh Krishnamurti, and Kamel Jedidi
. “Subset-Conjunctive Rules for Breast Cancer Diagnosis.”
Discrete Applied Mathematics
vol.
154
, (January 01, 2006):
1100
-
12
.
Explore Further about Subset-Conjunctive Rules for Breast Cancer Diagnosis
Download PDF on Subset-Conjunctive Rules for Breast Cancer Diagnosis
Journal Article
Kohli, Rajeev
. “Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers.”
Journal of Marketing Research
vol.
42
, (November 01, 2005):
483
-
94
.
Explore Further about Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Download PDF on Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Journal Article
Jedidi, Kamel and Rajeev Kohli
. “Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers.”
Journal of Marketing Research
vol.
42
, (January 01, 2005):
483
-
94
.
Explore Further about Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers
Download PDF on Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers
Journal Article
Kohli, Rajeev and Kamel Jedidi
. “Probabilistic Subset Conjunction.”
Psychometrika
vol.
70
, (January 01, 2005):
737
-
57
.
Explore Further about Probabilistic Subset Conjunction
Download PDF on Probabilistic Subset Conjunction
Journal Article
Kohli, Rajeev and Kamel Jedidi
. “Probabilistic Conjunctive and Disjunctive Strategies.”
Psychometrika
vol.
70
, (January 01, 2005):
737
-
757
.
Explore Further about Probabilistic Conjunctive and Disjunctive Strategies
Journal Article
Kohli, Rajeev, Ramesh Krishnamurti, and Prakash Mirchandani
. “Average Performance of Greedy Heuristics for the Integer Knapsack Problem.”
European Journal of Operational Research
vol.
154
, (April 01, 2004):
36
-
45
.
Explore Further about Average Performance of Greedy Heuristics for the Integer Knapsack Problem
Download PDF on Average Performance of Greedy Heuristics for the Integer Knapsack Problem
Journal Article
Iyengar, Raghuram and Rajeev Kohli
. “Why Parrondo's Paradox Is Irrelevant for Utility Theory, Stock Buying, and the Emergence of Life.”
Complexity
vol.
9
, (January 01, 2003):
23
-
27
.
Explore Further about Why Parrondo's Paradox Is Irrelevant for Utility Theory, Stock Buying, and the Emergence of Life
Journal Article
Ansari, Asim, Skander Essegaier, and Rajeev Kohli
. “Internet Recommendation Systems.”
Journal of Marketing Research
vol.
37
, (August 01, 2000):
363
-
75
.
Explore Further about Internet Recommendation Systems
Download PDF on Internet Recommendation Systems
Journal Article
Kohli, Rajeev, Donald Lehmann , and Jae H. Pae
. “Extent and Impact of Incubation Time in New Product Diffusion.”
Journal of Product Innovation Management
vol.
16
, (March 01, 1999):
134
-
44
.
Explore Further about Extent and Impact of Incubation Time in New Product Diffusion
Download PDF on Extent and Impact of Incubation Time in New Product Diffusion
Journal Article
Kohli, Rajeev
. “Lexicographic Systems.”
Complexity
vol.
4
, (January 01, 1999):
15
-
25
.
Explore Further about Lexicographic Systems
Journal Article
Jedidi, Kamel, Rajeev Kohli , and Wayne DeSarbo
. “Consideration Sets in Conjoint Analysis.”
Journal of Marketing Research
vol.
33
, (August 01, 1996):
364
-
72
.
Explore Further about Consideration Sets in Conjoint Analysis
Download PDF on Consideration Sets in Conjoint Analysis
Journal Article
Mirchandani, Prakash, Rajeev Kohli , and Arie Tamir
. “Capacitated Location Problems on a Line.”
Transportation Science
vol.
30
, (February 01, 1996):
75
-
80
.
Explore Further about Capacitated Location Problems on a Line
Download PDF on Capacitated Location Problems on a Line
Journal Article
Kohli, Rajeev and Ramesh Krishnamurti
. “Joint Performance of Greedy Heuristics for the Integer Knapsack Problem.”
Discrete Applied Mathematics
vol.
56
, (January 09, 1995):
37
-
48
.
Explore Further about Joint Performance of Greedy Heuristics for the Integer Knapsack Problem
Download PDF on Joint Performance of Greedy Heuristics for the Integer Knapsack Problem
Journal Article
Kohli, Rajeev and Heungsoo Park
. “Coordinating Buyer-Seller Transactions Across Multiple Products.”
Management Science
vol.
40
, (September 01, 1994):
1145
-
50
.
Explore Further about Coordinating Buyer-Seller Transactions Across Multiple Products
Download PDF on Coordinating Buyer-Seller Transactions Across Multiple Products
Journal Article
Kohli, Rajeev, Ramesh Krishnamurti, and Prakash Mirchandani
. “The Minimum Satisfiability Problem.”
SIAM Journal on Discrete Mathematics
vol.
7
, (January 01, 1994):
275
-
83
.
Explore Further about The Minimum Satisfiability Problem
Download PDF on The Minimum Satisfiability Problem
Journal Article
Kohli, Rajeev and Ramesh Krishnamurti
. “A Total-Value Greedy Heuristic for the Integer Knapsack Problem.”
Operations Research Letters
vol.
12
, (August 01, 1992):
65
-
71
.
Explore Further about A Total-Value Greedy Heuristic for the Integer Knapsack Problem
Download PDF on A Total-Value Greedy Heuristic for the Integer Knapsack Problem
Journal Article
Kohli, Rajeev and Vijay Mahajan
. “A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis.”
Journal of Marketing Research
vol.
28
, (August 01, 1991):
347
-
54
.
Explore Further about A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis
Download PDF on A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis
Journal Article
Kohli, Rajeev and Ramamirtham Sukumar
. “Heuristics for Product Line Design Using Conjoint Analysis.”
Management Science
vol.
36
, (December 01, 1990):
1464
-
78
.
Explore Further about Heuristics for Product Line Design Using Conjoint Analysis
Download PDF on Heuristics for Product Line Design Using Conjoint Analysis
Journal Article
Kohli, Rajeev
. “Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues.”
Marketing Science
vol.
9
, (January 01, 1990):
230
-
46
.
Explore Further about Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues
Download PDF on Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues
Journal Article
Kohli, Rajeev and Ramesh Krishnamurti
. “Average Performance of Heuristics for Satisfiability.”
SIAM Journal on Discrete Mathematics
vol.
2
, (November 01, 1989):
508
-
23
.
Explore Further about Average Performance of Heuristics for Satisfiability
Download PDF on Average Performance of Heuristics for Satisfiability
Journal Article
Kohli, Rajeev and Heungsoo Park
. “A Cooperative Game-Theory Model for Quantity Discounts.”
Management Science
vol.
35
, (June 01, 1989):
693
-
70
.
Explore Further about A Cooperative Game-Theory Model for Quantity Discounts
Download PDF on A Cooperative Game-Theory Model for Quantity Discounts
Journal Article
Kohli, Rajeev and Ramesh Krishnamurti
. “Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms.”
European Journal of Operational Research
vol.
40
, (May 01, 1989):
186
-
95
.
Explore Further about Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms
Download PDF on Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms
Journal Article
Kohli, Rajeev
. “Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation.”
Journal of Marketing Research
vol.
25
, (May 01, 1988):
123
-
33
.
Explore Further about Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation
Download PDF on Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation
Journal Article
Kohli, Rajeev
. “Assessing Interaction Effects in Latin Square-Type Designs.”
International Journal of Research in Marketing
vol.
5
, (January 01, 1988):
25
-
37
.
Explore Further about Assessing Interaction Effects in Latin Square-Type Designs
Download PDF on Assessing Interaction Effects in Latin Square-Type Designs
Journal Article
Kohli, Rajeev and Ramesh Krishnamurti
. “A Heuristic Approach to Product Design.”
Management Science
vol.
33
, (December 01, 1987):
1523
-
33
.
Explore Further about A Heuristic Approach to Product Design
Download PDF on A Heuristic Approach to Product Design
Working Paper
Boughanmi, Khaled, Vikram Kohli, and Rajeev Kohli
. A Random Utility Approach to Solving Large Linear Ordering Problems. January 01, 2019.
Explore Further about A Random Utility Approach to Solving Large Linear Ordering Problems
Working Paper
Ben Sliman, Malek and Rajeev Kohli
. Friendship Paradox Generalizations and Centrality Measures. January 01, 2019.
Explore Further about Friendship Paradox Generalizations and Centrality Measures
Working Paper
Ben Sliman, Malek, Khaled Boughanmi, and Rajeev Kohli
. Adaptive Customization. January 01, 2019.
Explore Further about Adaptive Customization
Working Paper
Boughanmi, Khaled, Asim Ansari , and Rajeev Kohli
. Dynamics of Musical Success: A Bayesian Nonparametric Approach. October 01, 2018.
Explore Further about Dynamics of Musical Success: A Bayesian Nonparametric Approach
Download PDF on Dynamics of Musical Success: A Bayesian Nonparametric Approach
Working Paper
Boughanmi, Khaled, Kamel Jedidi , and Rajeev Kohli
. Framing, Context and Value Averaging. January 01, 2018.
Explore Further about Framing, Context and Value Averaging
Working Paper
Kim, Yena and Rajeev Kohli
. Advertising, Pricing and the Design for Digital Games. January 01, 2014.
Explore Further about Advertising, Pricing and the Design for Digital Games
Working Paper
Kohli, Rajeev
. Coalitions, Auctions and Bargaining in the Market for E-Books. January 01, 2014.
Explore Further about Coalitions, Auctions and Bargaining in the Market for E-Books
Working Paper
Kim, Yena and Rajeev Kohli
. Freemium Digital Goods. January 01, 2012.
Explore Further about Freemium Digital Goods
Working Paper
Kohli, Rajeev and Ricardo Montoya
. A Probabilistic Lexicographic Model of Choice. January 01, 2011.
Explore Further about A Probabilistic Lexicographic Model of Choice
Working Paper
Kohli, Rajeev and Ricardo Montoya
. Package Sizes for the Bottom of the Pyramid. January 01, 2007.
Explore Further about Package Sizes for the Bottom of the Pyramid
Download PDF on Package Sizes for the Bottom of the Pyramid
Working Paper
Kohli, Rajeev and Ricardo Montoya
. Probabilistic Product Design. January 01, 2007.
Explore Further about Probabilistic Product Design
Working Paper
Kohli, Rajeev and Ricardo Montoya
. Probabilistic Choice in Optimal Product Design. January 01, 2007.
Explore Further about Probabilistic Choice in Optimal Product Design
Working Paper
Kohli, Rajeev, Hitendra Wadhwa, and Jim Christian
. Integrating Conjoint Analysis and Engineering Design. January 01, 2006.
Explore Further about Integrating Conjoint Analysis and Engineering Design
Download PDF on Integrating Conjoint Analysis and Engineering Design
Working Paper
Kohli, Rajeev and Kamel Jedidi
. Confounding in Logistic Regression. January 01, 2003.
Explore Further about Confounding in Logistic Regression
Working Paper
Jedidi, Kamel and Rajeev Kohli
. Modeling No-Choice in Choice-Based Conjoint Analysis. January 01, 2003.
Explore Further about Modeling No-Choice in Choice-Based Conjoint Analysis
Newspaper/Magazine Article
Kohli, Rajeev and Kamel Jedidi
. “Error Model and Maximum Likelihood Estimation for Elimination-by-Aspects.”
Journal of Marketing Research
. Forthcoming.
Explore Further about Error Model and Maximum Likelihood Estimation for Elimination-by-Aspects
Newspaper/Magazine Article
Jedidi, Kamel, Rajeev Kohli , and Ricardo Montoya
. “Probabilistic Models of Lexicographic Choice.”
Psychometrika
. Forthcoming.
Explore Further about Probabilistic Models of Lexicographic Choice
Newspaper/Magazine Article
Jedidi, Kamel, Rajeev Kohli , and Ricardo Montoya
. “Probabilistic Lexicographic Models.”
Marketing Science
. Forthcoming.
Explore Further about Probabilistic Lexicographic Models
Chapter
Kohli, Rajeev and Jagdish Bhagwati
. “Organized Retailing in India: Issues and Outlook.” In
Indian Economic Policies in the Twenty-First Century
, edited by
Jagdish Bhagwati and Arvind Panagariya
,
Cambridge
:
Cambridge University Press
, Forthcoming.
Explore Further about Organized Retailing in India: Issues and Outlook
Download PDF on Organized Retailing in India: Issues and Outlook
Chapter
Kohli, Rajeev and Ramesh Krishnamurti
. “Probabilistic Greedy Algorithms for Satisfiability Problems.” In
Handbook of Approximation Algorithms and Metaheuristics
, edited by
Teofilo F. Gonzalez
,
New York
:
Chapman & Hall/CRC
, 2007.
Explore Further about Probabilistic Greedy Algorithms for Satisfiability Problems
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  • Courses
  • Case Studies
Course
B8658: Catching Growth Waves: To 2050 and Beyond
View Course on Catching Growth Waves: To 2050 and Beyond
Course
B8628: Social and Economic Networks
View Course on Social and Economic Networks
Course
B7658: Catching Growth Waves to 2050 and Beyond
View Course on Catching Growth Waves to 2050 and Beyond
Course
B9613: (PhD) Mathematical Models in Marketing
View Course on (PhD) Mathematical Models in Marketing
Case Study
Kohli, Rajeev
. Scrabulous on Facebook. 
Columbia Business School, The Brite Conference Case Series
:
CaseWorks
, 2011.
Explore Further about Scrabulous on Facebook
Download PDF on Scrabulous on Facebook
Case Study
Kohli, Rajeev
. The Launch of the Indian Premier League. 
Columbia Business School
:
CaseWorks
, 2009.
Explore Further about The Launch of the Indian Premier League
Download PDF on The Launch of the Indian Premier League
Case Study
Kohli, Rajeev
. Mosaic Communications: The Beginning of Netscape. 
New York
:
Columbia Business School
, 2000.
Explore Further about Mosaic Communications: The Beginning of Netscape
Download PDF on Mosaic Communications: The Beginning of Netscape
  • Awards & Honors
  • In the Media
  • Articles
  • CaseWorks
Case ID
240504

Google in the Age of AI

What is the strategic future of Google with the emergence of artificial intelligence?

View Case on Google in the Age of AI
Case ID
200504

Impossible Foods: Fighting Climate Change with Plant-Based Meat

Can Impossible Foods change the way meat is produced on a large enough scale to make a serious inroad in the battle against climate change?

View Case on Impossible Foods: Fighting Climate Change with Plant-Based Meat
Case ID
180502

Amazon: Taking on India

Was Amazon on the road to cracking the e-commerce code in India despite the heated competition and operational challenges?

View Case on Amazon: Taking on India
Case ID
170503

Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth

What makes a successful diversified conglomerate?

View Case on Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth
Case ID
170501

Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets

Do emerging markets present a viable growth opportunity for sanitary protection products manufactured by multinational CPG firms?

View Case on Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets
Case ID
120504

Walmart: From China to India

With new FDI guidelines on the horizon, how much should Walmart invest in India and how aggressively should it expand operations there?

View Case on Walmart: From China to India
Case ID
100514

Scrabulous on Facebook

When two Scrabble-loving brothers in India create a Facebook phenomenon that pits them against the toy giant Hasbro, can anyone win?

View Case on Scrabulous on Facebook
Case ID
92301

The Launch of the Indian Premier League

With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?

View Case on The Launch of the Indian Premier League

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