Rajeev Kohli
- Ira Leon Rennert Professor of Business
- Marketing Division
- Areas of Expertise
- Consumer Behavior, Marketing
- Contact
- Office: 972 Kravis
- Phone: (212) 8544361
- E-mail: [email protected]
- Links
- Curriculum Vitae
Rajeev Kohli is the Ira Leon Rennert Professor of Business at Columbia Business School. His research interests are in mathematical models of non-compensatory choice, product design and recommendation systems. He has published papers in leading journals in marketing, operations research, discrete mathematics and mathematical psychology. He has also served on the editorial boards of leading journals including Management Science and Operations Research.
Prof. Kohli served as the Chair of the school’s marketing division from 2010-2013. From 2016-2018, he was the chair of the marketing PhD program. He has also served on the school’s executive committee and promotions and tenure committee, and as a representative of the business school on the Columbia University Senate.
Prof. Kohli serves on the advisory board of the Deepak and Neera Raj Center on Indian Economic Policies at Columbia University. The center supports research, events and high-visibility programs on the development of the Indian economy. He has previously served on the board of NYC Media Labs, which was founded by the city of New York to spur innovation and entrepreneurship in the media industries.
Prof. Kohli teaches Catching Growth Waves in Emerging Markets to MBA and EMBA students. He also teaches Mathematical Models in Marketing to PhD students. He has written several cases, including Amazon: Taking on in India, Walmart: From China to India, Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth, Launch of the Indian Premier League and Scrabulous on Facebook.
Prof. Kohli earned a PhD in Applied Economics and Decision Sciences from the Wharton School, University of Pennsylvania (1984); an MBA from Northern Illinois University (1980); and a BE (Electrical) from the Birla Institute for Science and Technology, Pilani, India (1977).
- Education
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BS, Birla Institute of Technology and Science, 1977; MBA, Northern Illinois University, 1980; PhD, University of Pennsylvania, 1985
- Joined CBS
- 1991
All Activities
- Case ID
- 240504
Google in the Age of AI
What is the strategic future of Google with the emergence of artificial intelligence?
- Case ID
- 200504
Impossible Foods: Fighting Climate Change with Plant-Based Meat
Can Impossible Foods change the way meat is produced on a large enough scale to make a serious inroad in the battle against climate change?
- Case ID
- 180502
Amazon: Taking on India
Was Amazon on the road to cracking the e-commerce code in India despite the heated competition and operational challenges?
- Case ID
- 170503
Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth
What makes a successful diversified conglomerate?
- Case ID
- 170501
Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets
Do emerging markets present a viable growth opportunity for sanitary protection products manufactured by multinational CPG firms?
- Case ID
- 120504
Walmart: From China to India
With new FDI guidelines on the horizon, how much should Walmart invest in India and how aggressively should it expand operations there?
- Case ID
- 100514
Scrabulous on Facebook
When two Scrabble-loving brothers in India create a Facebook phenomenon that pits them against the toy giant Hasbro, can anyone win?
- Case ID
- 92301
The Launch of the Indian Premier League
With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?